Study Examines How Social Media Drives Radio's Ratings
November 9, 2012

A new white paper study from Canadian marketing company Jumpwire Media looks at the relationship between radio and social media. Some of the key findings include:

  • Facebook activities drive radio ratings, especially when photos are the key content posted.
  • Interesting differences between U.S. and Canada in Twitter usage. U.S. market does not take advantage of morning and afternoon drive commuter hours where as radio stations in Canada do.
  • The best time to tweet for radio stations is on a Friday.
  • Radio stations have an inherent YouTube advantage that is not being exploited: celebrity interviews helping to drive video views via proper tagging.
  • Tracking Facebook and Twitter performance metrics can identify content before it goes viral.

Jumpwire's conclusions from the white paper are:

  • Develop key media platforms to own which can build engagement. Concentrate on Facebook, YouTube, Instagram and Twitter.
  • Consider the type of content that is posted. Pictures work well on Facebook, local news on Twitter and celebrity interviews on YouTube.
  • Track the data. The strength of digital media is that everything can be measured. Decide what the key performance indicators are and set up a system to mine the data for trends and insights that can help future efforts.
  • Social media is not a department, it's a skill set that needs to be cultivated throughout the organization.

The complete white paper can be read for free here.




 
Breaking News
Darrin Arriens Appointed PD At KSKS/Fresno
Westwood One Names Jack Foley Vice President, Business Development
Raphael Takes Over Evenings On Q102/Philadelphia
iHeartMedia, Live Nation To Present the iHeartRadio "On The Rise" Tour
Radionomy Unveils New Interface For RadioManager
In Brief - October 1, 2014
September 30, 2014
iHeartMedia Atlanta Names New Market President and Vice President of Sales
iHeartMedia Myrtle Beach Names Zac Davis Operations Manager
Tim Maranville Joins Cross Platform Media Group As Chief Content Officer
Study: New Brain Research Demonstrates High Effectiveness Of Radio Advertising
Survey: Justin Timberlake Is Musicís Best Male Role Model
In Brief - September 30, 2014
September 29, 2014
Jon Pinch Delays Retirement, Named Market Manager At Cumulus-Atlanta
iHeartMedia Names Earl Jones SVP, Urban Operations
Report: Few 13-20ís Name FM As #1 Music Source
New Study: Radio An Effective Way To Influence Swing Voters
In Brief - September 29, 2014
September 26, 2014
eQB NOW
The Week In Review: 9/22-9/26
Cox Media Group Names Pete Spriggs News/Talk/Sports Radio Format Leader, Drew Anderssen Format Coordinator
Mann Gets HOT From HITS In Bakersfield
ErrorFM.com Announces Launch Date, Features
In Brief - September 26, 2014
September 25, 2014
iHeartRadio Music Festival Generates 5 Billion Social Impressions
In Brief - September 25, 2014
September 24, 2014
Music News
Tony Bennett & Lady Gaga Land #1 Album
Quick Hits: U2, Eddie Vedder, Alt-J
Lorde Drops "Yellow Flicker Beat"
Quick Hits: Gwen Stefani & Pharrell Williams, Mary Lambert, Alex & Sierra
Taylor Swift, Metallica & More Headlining 2015 Rock In Rio USA
Quick Hits: Britney Spears, Prince, Birdman, Black Sabbath, Rancid
Thom Yorke Releases Surprise Solo Album Via BitTorrent
The Week In Review: 9/22-9/26
Quick Hits: R.E.M., AC/DC, U2
Metallica Has Goodies In Store This Holiday Season
Quick Hits: Justin Bieber, Kanye West, Wiz Khalifa & Amber Rose, Brandi Carlile, Neil Young, Bob Seger
Streisand, Chris Brown Top SoundScan Sales Chart
Nickelback Moving To No Fixed Address In November
Quick Hits: AC/DC, Bruce Springsteen, Weezer, Outkast, The Who
T.I. Gets Paperwork In Order
FMQB NOW

Celebrating
The History Of
WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!