Katz Media Group Expands Katz 360 Sales
November 14, 2012

Katz Media Group today announced that its digital sales arm, Katz 360 Sales, will expand its digital offerings into a full-service global interactive ad network. The expansion will bring a new focus for both local and location advertising. Local efforts will cater to reaching consumers in specific geographic areas, while location capabilities will offer targeting to reach people on the go, wherever they may be. Mort Greenberg, who was recently appointed as President of Katz 360 Sales, will lead these transformation efforts.

"We are excited to advance the quality and depth of our digital offerings, and to expand our interactive presence and footprint to better serve our customers and clients," stated Kevin Dorsey, President of Clear Channel National Media Groups. "These improvements allow our digital unit to put a new emphasis on crossplatform targeting, reporting, analytics, optimization and mobile thought-leadership for our affiliates and strategic third-party inventory sources. We are thrilled to have Mort Greenberg's leadership in creating a local and location network and representation business, and are eager to shift from planning to execution to start this transformation."

Katz 360 Sales will undergo a complete rebranding and rebuilding during the next few months, culminating in a new brand name, the addition of an international sales team, and the introduction of several new initiatives.

"
We are ready to lead with digital and grow our position as the best monetization partner to radio and TV affiliate groups and their stations," commented Greenberg. "We've already begun giving our affiliates a sneak peek of the plan and the feedback is very positive. While there is a big project list in place, we are continually focused on the innovation of our ad products and client services. We believe these initiatives will best position Katz 360 as a competitive global network and representation partner."




 
Breaking News
Louie Diaz Named PD At KLIF/Dallas
In Brief - August 29, 2014
The Week In Review: 8/24-8/29
August 28, 2014
NuVoodoo Releases Social Media Findings Of Ratings Prospect Study
T-Mobile's Music Freedom Expands With Six New Music Streaming Services
In Brief - August 28, 2014
August 27, 2014
STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago
In Brief - August 27, 2014
August 26, 2014
Scott Carter Promoted To SVP/Marketing At Epic Records
CCM+E Nashville Debuts ALT 98.3
CBS Radio, Townsquare Media Partner To Create The Michigan News Newtwork
Stacey Thomas Appointed Director, Media Integration For CCM+E Philadelphia
In Brief - August 26, 2014
August 25, 2014
Lance Houston Named New PD Of Boston's 101.7 The Bull
In Brief - August 25, 2014
August 22, 2014
eQB NOW
The Week In Review: 8/18-8/22
Chris Edge Adds PD Duties At WDCG/Raleigh
SoundExchange Q2 Digital Radio Report Highlights Digital Radio Transformation
In Brief - August 22, 2014
August 21, 2014
NuVoodoo Ratings Prospect Study Reveals Broadcast Radio Beats Pandora For Music Satisfaction
CBS Radio Adds To Sports Programming Leadership Team
iHeartRadio Survey: Carrie Underwood Music’s Best Female Role Model
In Brief - August 21, 2014
Music News
Bicoastal Made In America Festival A Success
MTV VMAs Spike Sales For Beyoncé and More
Quick Hits: Bruce Springsteen, John Legend, Shakira
The Week In Review: 8/24-8/29
Quick Hits: Chris Brown, Weezer, Miley Cyrus, Brandon Flowers, Paul McCartney, Bob Dylan
Wiz Khalifa Earns First #1 Album, Taylor Swift Debuts At #1 With New Single
Quick Hits: Ariana Grande, Kings of Leon, Lady Gaga, Neil Young
Usher Slowly Revealing Tour Plans
Quick Hits: Bad Boy Records, Ty Dolla $ign, Gerard Way, Bob Dylan
Beyoncé, Miley Cyrus Rule 2014 MTV VMAs
Slipknot Unmasks Details of The Gray Chapter
Quick Hits: Eminem & Shady Records, Ed Sheeran, Prince, Grouplove, Cobra Starship
Quick Hits: Jessie J, Foo Fighters, Mariah Carey & Nick Cannon, Genesis, Fall Out Boy
The Week In Review: 8/18-8/22
Nickelback Signs With Republic Records
FMQB NOW

Jeff Sottolano
Director of Programming
CBS Radio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!