Katz Media Group Expands Katz 360 Sales
November 14, 2012

Katz Media Group today announced that its digital sales arm, Katz 360 Sales, will expand its digital offerings into a full-service global interactive ad network. The expansion will bring a new focus for both local and location advertising. Local efforts will cater to reaching consumers in specific geographic areas, while location capabilities will offer targeting to reach people on the go, wherever they may be. Mort Greenberg, who was recently appointed as President of Katz 360 Sales, will lead these transformation efforts.

"We are excited to advance the quality and depth of our digital offerings, and to expand our interactive presence and footprint to better serve our customers and clients," stated Kevin Dorsey, President of Clear Channel National Media Groups. "These improvements allow our digital unit to put a new emphasis on crossplatform targeting, reporting, analytics, optimization and mobile thought-leadership for our affiliates and strategic third-party inventory sources. We are thrilled to have Mort Greenberg's leadership in creating a local and location network and representation business, and are eager to shift from planning to execution to start this transformation."

Katz 360 Sales will undergo a complete rebranding and rebuilding during the next few months, culminating in a new brand name, the addition of an international sales team, and the introduction of several new initiatives.

"
We are ready to lead with digital and grow our position as the best monetization partner to radio and TV affiliate groups and their stations," commented Greenberg. "We've already begun giving our affiliates a sneak peek of the plan and the feedback is very positive. While there is a big project list in place, we are continually focused on the innovation of our ad products and client services. We believe these initiatives will best position Katz 360 as a competitive global network and representation partner."




 
Breaking News
Emmis-St. Louis Launches NOW96.3
January 29, 2015
Jim Lawson Expands Duties With iHeartMedia
Republic Records Promotes Brett Alperowitz To SVP/A&R, Casablanca Records
Univision Extends Contract Of President, CEO Randy Falco
In Brief - January 29, 2015
January 28, 2015
XAPPmedia, jâcapps Announce Partnership
Westwood One Ups Paul O’Malley To SVP Strategic Sales Partnerships
Entercom Rochester Promotes Emily Wild to Music Director/PM Drive At WPXY
SoundExchange Wraps Record-Setting Year With $773 Million In Payments To Recording Artists, Record Labels
WRWM-FM Introduces New Classic Hip Hop In Indianapolis
Sunday Night Slow Jams Heads to San Antonio, Cyprus and 12 New Affiliates
In Brief - January 28, 2015
January 27, 2015
Triton Digital, eXelate Develop First Streaming Audio Data Management Platform
SiriusXM Announces Sports And Entertainment Programming For Super Bowl Week
XL106.7/Orlando's Johnny Magic Gets His Revenge
In Brief - Jaunary 27, 2015
January 26, 2015
Joe Clair Returns To WPGC For Mornings
CBS Sports Radio To Broadcast Nearly 50 Hours Of Super Bowl Coverage
In Brief - January 26, 2015
January 23, 2015
eQB NOW
Tommy Chuck Named Program Director of WIHT/Washington, D.C. & WPOC/Baltimore
iHeartRadio Surpasses 60 Million Registered Users
SFX Entertainment Names New President & COO
Third Music Industry Reunion Planned For Los Angeles
In Brief - January 23, 2015
Music News
More Artists Added to Grammy Week Celebrations
Quick Hits: Lil Wayne, Kanye West, Adam Lambert, Loudwire Music Festival, Ringo Starr, Brian Wilson
Fall Out Boy Earns Third Chart-Topper
Quick Hits: Lady Gaga & Tony Bennett, Blink-182, Juno Awards / MAGIC!, Airbourne
Barker, Hoppus Talk Status Of Blink-182
Quick Hits: Sam Smith / Tom Petty, Chris Brown, John Legend & Common, Forecastle Festival
Slipknot Prepares For Summer's Last Stand
ThinkSay Records Signs Recording Artist Matt White
Quick Hits: Blink-182, Faith No More, Death Cab For Cutie, U2, Jason Mraz, AWOLNATION
Paramore Announce Spring Theater "Events"
Quick Hits: Kanye West, The Black Keys, Rush, Nick Jonas
BET Honors Usher, Kanye West
Quick Hits: Ariana Grande, TLC, Art Of Anarchy, Rob Zombie, Aerosmith, Rocklahoma
Meghan Trainor's Title Debuts At #1
LL Cool J Returning As Grammy Host
FMQB NOW

Alicia Tyler, PD
WZNE/Rochester

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!