Katz Media Group today announced that its digital sales arm, Katz 360 Sales, will expand its digital offerings into a full-service global interactive ad network. The expansion will bring a new focus for both local and location advertising. Local efforts will cater to reaching consumers in specific geographic areas, while location capabilities will offer targeting to reach people on the go, wherever they may be. Mort Greenberg, who was recently appointed as President of Katz 360 Sales, will lead these transformation efforts.
"We are excited to advance the quality and depth of our digital offerings, and to expand our interactive presence and footprint to better serve our customers and clients," stated Kevin Dorsey, President of Clear Channel National Media Groups. "These improvements allow our digital unit to put a new emphasis on crossplatform targeting, reporting, analytics, optimization and mobile thought-leadership for our affiliates and strategic third-party inventory sources. We are thrilled to have Mort Greenberg's leadership in creating a local and location network and representation business, and are eager to shift from planning to execution to start this transformation."
Katz 360 Sales will undergo a complete rebranding and rebuilding during the next few months, culminating in a new brand name, the addition of an international sales team, and the introduction of several new initiatives.
"We are ready to lead with digital and grow our position as the best monetization partner to radio and TV affiliate groups and their stations," commented Greenberg. "We've already begun giving our affiliates a sneak peek of the plan and the feedback is very positive. While there is a big project list in place, we are continually focused on the innovation of our ad products and client services. We believe these initiatives will best position Katz 360 as a competitive global network and representation partner."