Kassof Study: P1 Listeners Comfortable With Their Favorite Stations
November 15, 2012

The latest data from Mark Kassof & Co.'s study of P1 listeners finds that beyond specific programming elements, the vast majority of listeners attribute a slew of human attributes to the station they listen to most. More than three-fourths of listeners think the words "comfortable," "friendly" and "informed" describe their P1 station. These words rank at the top of 40 different words or phrases tested. Even at the bottom, around one-fourth think the words "sarcastic," "rebellious," "aggressive" and "controversial" describe their P1 station.

There are important differences among different formats’ P1s, however. For example, compared to other listeners, Christian stations’ P1s find them most comfortable and friendly; News/Talk stations’ P1s find them least comfortable and friendly but most aggressive and controversial; Urban stations’ P1s find them most outgoing, cool, exciting, outspoken, trendy and hip. Analysis of every major format can be found at kassof.com.

Kassof says, "The most successful stations have a ‘station personality’ that goes beyond the basics of their programming. Understanding and shaping that ‘stationality’ becomes more crucial as radio is more challenged by new media."

These research findings are based on 732 online surveys of 18-64 year olds in the U.S. who name a specific station they "spend the most time listening to." They were asked whether each of 40 words or phrases “describes” or “does not describe” that station. Stations' formats were categorized based on their IDs and markets. The survey was conducted October 1-4, 2012.




 
Breaking News
Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars
KYSR Names Andrew Harms APD/MD/Afternoon Host
Chad Lopez Appointed VP/Market Manager For Cumulus New York
iHeartMedia Names Colleen Valkoun Market President For Madison And Milwaukee
Cumulus Ups Donna Baker To Midwest RVP, Peter Bowen Named Chicago VP/MM
Triton Digital Partners With Edison Research To Deliver Podcast Measurement Technology
Cumulus Taps Jon Lurie As PD At KMGA
In Brief - March 2, 2015
February 27, 2015
Epic Records Names Breyon Prescott Head Of Urban A&R
The Week In Review: 2/23-2/27
Westwood One Rolls Out National Expansion Of The Jonathon Brandmeier Show
In Brief - February 27, 2015
February 26, 2015
Mel Karmazin To Be Honored By The Broadcasters Foundation Of America
Cox Media Group Names Rachel Williamson Director/Digital Revenue Development
New Generation Radio Launches Virtual Jock
Benztown Teams With Vipology To Bring Cost-Effective Websites To Radio
In Brief - February 26, 2015
February 25, 2015
iHeartMedia Announces Executive Changes
NAB Statement On Introduction Of Local Radio Freedom Act In House, Senate
Report: Radio’s 2015 Digital Revenue Poised For Double-Digit Growth
Coleman Insights, Jacobs Media Explore The Great Pyramids Of Radio
Republic Records Names Patch Culbertson Director of A&R
In Brief - February 25, 2015
February 24, 2015
106.1 KISS FM Changes Name To 106.1 LAURA FM
In Brief - February 24, 2015
February 23, 2015
Music News
Madonna Unveils Rebel Heart Tour
Mumford & Sons Get Wilder On Third LP
Quick Hits: Kanye West, Stone Sour, Radio Disney Music Awards, Lollapalooza Berlin, Bestival
All Apologies From Kanye West
The Week In Review: 2/23-2/27
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
Quick Hits: Mumford & Sons, Madonna, Beale Street Music Festival, Tool
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
Imagine Dragons Roar To Top Debut
Quick Hits: U2, Firefly Festival, Nico & Vinz, Lady Gaga, Three Days Grace, Free Press Summer Festival
Sam Smith Set For Another U.S. Road Trip
Quick Hits: One Direction, Lorde, Brandon Flowers, Redfoo, Fuji Rock Festival
Quick Hits: John Legend & Common / The Oscars, Ed Sheeran, In This Moment, Passion Pit, Kaaboo Del Mar Festival, Pixies
Kanye Talks New Album & More With Power 105.1's Breakfast Club
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!