Thursday, April 24, 2014
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

RAB: Ad Revenue Up 1% In First Nine Months Of 2012
November 16, 2012

The Radio Advertising Bureau (RAB) reports that while radio ad revenue was essentially flat in Q3 2012, for the first nine months of the year it was up slightly over the first three-quarters of 2011. In the third quarter, spot revenue was flat at $3.648 billion and off-air revenue was flat at $388 million, but digital revenue grew eight percent to $205 million. Overall ad revenue for the quarter was flat at $4.241 billion.

For the first nine months of 2012, spot revenue has been essentially flat at $10.455 billion, while digital grew seven percent to $561 million and off-air revenue is up by two percent to almost $1.12 billion. Total radio ad revenue so far in 2012 is up by one percent at $12.133 billion. 

"While on-air advertising represents the core of Radio’s revenue stream, it’s most encouraging that advertisers are taking advantage of expanding digital opportunities offered by stations," stated Erica Farber, RAB President/CEO. "More marketers are tapping into the multi-platform aspects of Radio to reach our active and highly engaged audiences. These expanding platforms afford Radio broadcasters additional avenues to bolster Radio’s growth."

Growth in spending by domestic and import automobiles, national grocery, clothing and big box retailers helped fuel revenue for the quarter. "Radio’s Q3 and year to date results reflect the American economic picture," Farber said. "Categories that are rebounding based on renewed consumer confidence have made Radio a greater part of their marketing plans."
 
Radio also received an increase in ad dollars based on this year's election season, with the RAB reporting that spending was up six-fold over Q3 2011, due to pre-primary race spending.




 
Breaking News
CC Media Holdings Reports Flat Q1 Results
SiriusXM Reports 11% Increase In Q1 Revenue
Nielsen Q1 Revenue Up 13%
Apple Reports Q2 Revenue Of $45.6 Billion
In Brief - April 24, 2014
FMQB FYI... Links You Should Know About
April 23, 2014
Jelli Launches Record Number Of Radio Stations On Its Ad Platform In Q1 2014
Matt Siegel Extends Contract With Kiss 108/Boston Through 2018
In Brief - April 23, 2014
April 22, 2014
CCM+E Announces New iHeartRadio Networks
Emmis Announces Investment in Funkmaster Flex
In Brief - April 22, 2014
April 21, 2014
Major Labels Sue Pandora Over Pre-1972 Songs
NBC And Clear Channel Celebrate Music's Biggest Stars At First Ever iHeartRadio Music Awards
Tanch Named Afternoon Host and APD At KHTP/Seattle
In Brief - April 21, 2014
April 17, 2014
Report: Two-Thirds See Radio As Local
L & L And Alpha Merge As Alpha Media
In Brief - April 17, 2014
FMQB FYI... Links You Should Know About
April 16, 2014
BIA/Kelsey Says "The Internet Radio Revolution Has Arrived"
In Brief - April 16, 2014
April 15, 2014
Alan Chartrand Named Market President For CCM+E-Boston
CBS Radio New York SVP Market Manager Don Bouloukos To Retire
Music News
Katy Perry Offers "Birthday" Surprise
Quick Hits: Lenny Kravitz, Nas, Nicki Minaj, Neil Young, Duran Duran & John Frusciante, Arctic Monkeys
Frozen Staves Off Arrival Of Four New Debuts
Quick Hits: Beyoncé & Boots, Coldplay, Wiz Khalifa, Saturday Night Live, Jack Johnson, Boston Calling Festival
Eminem, Pearl Jam & Outkast To Headline ACL Music Festival
FMQB Photo Pass: Christina Perri
Quick Hits: Lorde, Kings of Leon, Katy Perry, Jack White, Outkast
More Surprises At Coachella's Second Weekend
Quick Hits: Miley Cyrus, Prince, Gwen Stefani, Christina Aguilera, Guns N' Roses, Foo Fighters, Little Mix, Broken Bells, Maxwell
Prince And Warner Bros. Records Unveil New Partnership
Grohl & Novoselic Talk Nirvana's Hall Of Fame Night
Quick Hits: Coldplay, Forbes' wealthiest rappers, American Idol, Beck, The Whigs
AC/DC Will "Continue To Make Music"
Frozen Soundtrack Still Rock Solid In Sales
Quick Hits: Miley Cyrus, Jay Z & Beyonce, Made In America festival, Paul McCartney, The Who, Golden Gods Awards
FMQB NOW

Nick Petropoulos
Glassnote Entertainment
Group

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!