RAB: Ad Revenue Up 1% In First Nine Months Of 2012
November 16, 2012

The Radio Advertising Bureau (RAB) reports that while radio ad revenue was essentially flat in Q3 2012, for the first nine months of the year it was up slightly over the first three-quarters of 2011. In the third quarter, spot revenue was flat at $3.648 billion and off-air revenue was flat at $388 million, but digital revenue grew eight percent to $205 million. Overall ad revenue for the quarter was flat at $4.241 billion.

For the first nine months of 2012, spot revenue has been essentially flat at $10.455 billion, while digital grew seven percent to $561 million and off-air revenue is up by two percent to almost $1.12 billion. Total radio ad revenue so far in 2012 is up by one percent at $12.133 billion. 

"While on-air advertising represents the core of Radio’s revenue stream, it’s most encouraging that advertisers are taking advantage of expanding digital opportunities offered by stations," stated Erica Farber, RAB President/CEO. "More marketers are tapping into the multi-platform aspects of Radio to reach our active and highly engaged audiences. These expanding platforms afford Radio broadcasters additional avenues to bolster Radio’s growth."

Growth in spending by domestic and import automobiles, national grocery, clothing and big box retailers helped fuel revenue for the quarter. "Radio’s Q3 and year to date results reflect the American economic picture," Farber said. "Categories that are rebounding based on renewed consumer confidence have made Radio a greater part of their marketing plans."
Radio also received an increase in ad dollars based on this year's election season, with the RAB reporting that spending was up six-fold over Q3 2011, due to pre-primary race spending.

Breaking News
2015 NAB Marconi Radio Award Winners Announced
In Brief - October 2, 2015
October 1, 2015
Cumulus Announces Programming Moves In Indianapolis & Atlanta
iHeartMedia Savannah Names Jonathan "JR" Reed Program Director At WAEV
Concord Bicycle Music Announces Major Strategic Investment In Razor & Tie Enterprises LLC
Nielsen & Westwood One Renew Relationship
September 30, 2015
Sean Atkins Named President Of MTV
The T.J. Martell Foundation Annouces The Clive Davis Research Fellowship Award
Cox Media Atlanta Names Tripp West Music Director/Midday Host On B98.5
In Brief - September 30, 2015
September 29, 2015
Cumulus Media Appoints Mary G. Berner CEO
iHeartRadio Music Festival Makes Billions Of Impressions On Social Media
Cox Media Group Jacksonville Launches New Easy 106.5
HD Radio Technology Expands Automotive Offerings
In Brief - September 29, 2015
iHeartMedia Tucson Names Carl Anderson Market President
iHeartRadio Jingle Ball Tour Returns Presented by Capital One
The CW and iHeartMedia Announce New Multi-Year Broadcast Agreement
Former Warner Bros. Records President Livia Tortella Launches Black Box
In Brief - September 28, 2015
September 25, 2015
FCC Commissioner Michael O'Rielly Headlines Session At 2015 Radio Show
The Week In Review: 9/21-9/25
Nielsen BDSradio Grows 40% Since Adding Streaming Data
In Brief - September 25, 2015
September 24, 2015
Pandora All-Time Royalties Surpass $1.5 Billion
Music News
Deluxe Edition of Sam Smith's In The Lonely Hour Announced
Quick Hits: Selena Gomez, Miley Cyrus, Megadeth, Beastie Boys
Quick Hits: Fifth Harmony, Train's Pat Monahan, Seal, Roger Waters
Beyoncé, Jay Z & Prince Headlining Massive TIDAL X Charity Concert
Quick Hits: The Who, Ed Sheeran, Bleachers, American Music Awards, Katy Perry / Sting, Austin City Limits
Quick Hits: Nicki Minaj, Lady Gaga, Kendrick Lamar
Seven New Albums Debut In Billboard 200's Top Ten
Quick Hits: Kelly Clarkson, Fetty Wap, Corey Taylor
CeeLo to Drop Heart Blanche in November
The Week In Review: 9/21-9/25
Quick Hits: Pearl Jam, Muse, OMI, Collective Soul
Kanye West's Swish Could Be a Year Away
Quick Hits: Sara Bareilles, X Ambassadors, All That Remains
Ryan Adams Discusses His Own 1989
Quick Hits: BET Hip-Hop Awards, Sam Smith, Forbes Top Hip-Hop Earners, The Weeknd, Young Thug

Mark Adams
San Francisco

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!