RAB: Ad Revenue Up 1% In First Nine Months Of 2012
November 16, 2012

The Radio Advertising Bureau (RAB) reports that while radio ad revenue was essentially flat in Q3 2012, for the first nine months of the year it was up slightly over the first three-quarters of 2011. In the third quarter, spot revenue was flat at $3.648 billion and off-air revenue was flat at $388 million, but digital revenue grew eight percent to $205 million. Overall ad revenue for the quarter was flat at $4.241 billion.

For the first nine months of 2012, spot revenue has been essentially flat at $10.455 billion, while digital grew seven percent to $561 million and off-air revenue is up by two percent to almost $1.12 billion. Total radio ad revenue so far in 2012 is up by one percent at $12.133 billion. 

"While on-air advertising represents the core of Radio’s revenue stream, it’s most encouraging that advertisers are taking advantage of expanding digital opportunities offered by stations," stated Erica Farber, RAB President/CEO. "More marketers are tapping into the multi-platform aspects of Radio to reach our active and highly engaged audiences. These expanding platforms afford Radio broadcasters additional avenues to bolster Radio’s growth."

Growth in spending by domestic and import automobiles, national grocery, clothing and big box retailers helped fuel revenue for the quarter. "Radio’s Q3 and year to date results reflect the American economic picture," Farber said. "Categories that are rebounding based on renewed consumer confidence have made Radio a greater part of their marketing plans."
 
Radio also received an increase in ad dollars based on this year's election season, with the RAB reporting that spending was up six-fold over Q3 2011, due to pre-primary race spending.




 
Breaking News
Greg Ausham Named PD At WNNX/Atlanta
Emmis Communications, Beasley Broadcast Group Deploy Jelli Radio Ad Platform In Major Markets
Cumulus Taps Dan Mandis As PD Of WWTN/Nashville
In Brief - August 19, 2014
August 18, 2014
Republic Records Promotes David "Davey Dee" Ingenloff to VP/Rhythm Crossover Promotion
NAB President/CEO Gordon Smith To Keynote The Conclave
Westwood One Names George King VP/Programming, Network Formats
Cox Media Group Miami Launches The DJ Laz Morning Show on WFLC
Vince Szydlowski Named SVP, Label Sales For Capitol Music Group
In Brief - August 18, 2014
August 15, 2014
eQB NOW
The Week In Review: 8/11-8/15
CCM+E Miami Names Michael "Mud" Gross PD At WBGG-FM
WQHT/New York MD Karlie Hustle Resigns
Townsquare Media Promotes Heather DeLuca to Brand Manger for WSJO/Atlantic City
RAB Report: Radio's Q2 '14 Revenue Performance Down 3%
CMG San Antonio Rebrands 106.7 FM as The Eagle
In Brief - August 15, 2014
August 14, 2014
Clear Channel Political Advertising Targeting Tool, AuDiO, Now Incorporates Nielsen Data
Cumulus Media, Katz Radio Group Enter New Long-Term Partnership
NBC Joins Forces With iHeartRadio For Digital Premiere Of New Romantic Comedy "A TO Z"
In Brief - August 14, 2014
August 13, 2014
Radio Disney To Sell Off Majority Of Stations
Report: Radio Is Effective For Healthcare Advertising
Beatport and Premiere Networks Expand Pete Tong's Syndicated Radio Show
In Brief - August 13, 2014
Music News
New Taylor Swift Album Due Out October 27
Quick Hits: Lady Gaga & Tony Bennett, Haim, Fashion Rocks concert, T.I., iTunes Festival, Unlocking the Truth, Leonard Cohen
Colbie Caillat Sets September 30 Street Date
Quick Hits: Coldplay, U2, Christina Aguilera, B.o.B, Wiz Khalifa, Becky G, Bob Seeger
Lil Wayne's Tha Carter V Coming October 28
Quick Hits: Nickelback, Sia, Shindig Music Festival, Def Jam Records, Annie Lennox
The Week In Review: 8/11-8/15
Quick Hits: Taylor Swift, Sam Smith, Meghan Trainor, Primus / Tool, Becky G, John Mellencamp
Guardians Of The Galaxy's Awesome Mix Hits #1
Quick Hits: Nicki Minaj, Death Cab For Cutie, Metro Station, Celine Dion, She & Him, Karen O
Honda Stage Launches at iHeartRadio Theater L.A.
Quick Hits: Kings Of Leon, Daft Punk, Linkin Park's Joe Hahn, Goo Goo Dolls, Bob Weir & RatDog
Foo Fighters Set November 10 Street Date
Quick Hits: Kings Of Leon, Teen Choice Awards, Taylor Swift, Capital Cities, Five Finger Death Punch, Dirty Heads, Paul McCartney
iHeartRadio Throwing A Party For Maroon 5
FMQB NOW

Sean Demery, PD
WYMS/Milwaukee

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!