RAB: Ad Revenue Up 1% In First Nine Months Of 2012
November 16, 2012

The Radio Advertising Bureau (RAB) reports that while radio ad revenue was essentially flat in Q3 2012, for the first nine months of the year it was up slightly over the first three-quarters of 2011. In the third quarter, spot revenue was flat at $3.648 billion and off-air revenue was flat at $388 million, but digital revenue grew eight percent to $205 million. Overall ad revenue for the quarter was flat at $4.241 billion.

For the first nine months of 2012, spot revenue has been essentially flat at $10.455 billion, while digital grew seven percent to $561 million and off-air revenue is up by two percent to almost $1.12 billion. Total radio ad revenue so far in 2012 is up by one percent at $12.133 billion. 

"While on-air advertising represents the core of Radio’s revenue stream, it’s most encouraging that advertisers are taking advantage of expanding digital opportunities offered by stations," stated Erica Farber, RAB President/CEO. "More marketers are tapping into the multi-platform aspects of Radio to reach our active and highly engaged audiences. These expanding platforms afford Radio broadcasters additional avenues to bolster Radio’s growth."

Growth in spending by domestic and import automobiles, national grocery, clothing and big box retailers helped fuel revenue for the quarter. "Radio’s Q3 and year to date results reflect the American economic picture," Farber said. "Categories that are rebounding based on renewed consumer confidence have made Radio a greater part of their marketing plans."
 
Radio also received an increase in ad dollars based on this year's election season, with the RAB reporting that spending was up six-fold over Q3 2011, due to pre-primary race spending.




 
Breaking News
Greg Marella Named EVP/Promotion At Capitol Music Group
Benztown Launches “Behind the Song” Audio Documentary Series
Digital Content Innovator Shawn Quinn Joins KCJK (X105.1)/Kansas City As Morning Show Host
MIW Radio Group Names Erika Beasley The Inaugural “MIW Rising Star“
August 30, 2016
Power 105.1/New York Announces Star-Studded Lineup For Powerhouse 2016
Forbes & PodcastOne Announce Partnership
WOGL/Philadelphia Names Nicky G Music Director
In Brief - August 30, 2016
August 29, 2016
Cumulus Promotes Justin Hach To VP/Digital For San Francisco Cluster
Entercom Boston Names Harris & DiLuca To New Sales Managers Roles
August 26, 2016
iHeartMedia Names Michael Saunders Urban Brand Coordinator & PD For KQBT/Houston
GUESS And Republic Records Join To Launch GUESS Music
August 25, 2016
CMG Orlando Names Dawn Campbell New Director Of Branding/Programming For WCFB-FM
CBS Radio Las Vegas Launches 98.5 (HD-2) Da Shaka Vegas' Island & Reggae Station
Cumulus Promotes Jessica Poxson To APD At WDRQ (NASH FM 93.1)/Detroit
iHeartMedia Names Ryan Petrosso SVP/Sales For Charlotte
FCC Commissioners Clyburn and Pai To Address 2016 Radio Show
August 24, 2016
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
Music News
Selena Gomez Taking Time Away From Career For Health Reasons
Quick Hits: Chris Brown, Daya, "Blurred Lines," Eddie Vedder, Charlie Puth, Ryan Adams
Quick Hits: Justin Bieber & The Weeknd, Drake & Kanye West, Jimmy Eat World
Beyoncé Dominates 2016 MTV VMAs
Frank Ocean Debuts Atop Billboard 200 with Blonde
Quick Hits: Drake, Usher, Florence + the Machine, Jon Bon Jovi
Ariana Grande & Nicki Minaj to Perform at MTV VMAs
Quick Hits: Britney Spears, Calvin Harris, Kings Of Leon, Prince, R.E.M, Lorde
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!