Arbitron: Increased NY Radio Usage During Sandy
November 19, 2012

Arbitron has released new PPM data for the New York market during the week of Super Storm Sandy, finding increased radio listening during the devastating weather event. As the storm hit the coast during the evening of Monday, October 29, compared to the week prior, the average number of people using radio in any quarter hour from 7PM to Midnight increased 70 percent.

In the coastal areas within the New York market, radio listening increased by even higher percentages. Nassau-Suffolk saw a 245 percent increase in listening that night, with Middlesex-Somerset-Union up 195 percent. Stamford/Norfolk radio listening was up by an incredible 367 percent, while Monmouth, NJ saw a 247 percent increase. On Staten Island, radio listening grew by 42 percent on October 29.

Arbitron notes that "When the lights went out, when TV and desktop PCs were no longer available, many New York area residents turned on their battery powered radios. Many radio stations along the path of the storm, regardless of their regular format, revamped their programming to provide their listeners with weather updates, news and emergency information."

In the wake of the storm, radio remained an information lifeline to the residents of New York, particularly in the coastal areas of the market. Average radio listening on Tuesday, October 30 in New York was 1,525,500 persons in any given quarter hour between 6am and Midnight, up eight percent from 1,406,700 persons 6+ the week before.

The average audience in the NY coastal communities (Monmouth, Fairfield SN, Nassau-Suffolk, Staten Island and Middlesex) totaled 670,200 on the Tuesday (6a-Mid) following landfall (10/30) which is 38 percent higher than the average of all Tuesdays year to date.

The average in the NY coastal communities (Monmouth, Fairfield SN, Nassau-Suffolk, Staten Island and Middlesex) totaled 651,200 on the Wednesday (6a-Mid) following landfall (10/31) which is 35 percent higher than the average of all Wednesdays year to date.




 
Breaking News
Rodney on the Roq Ending After Over 4 Decades
iHeartMedia Names Kix Layton SVP/Programming For Greenville
PK's Throwback 105.5 Brings Old Skool Hip Hop And R&B To South Florida
iHeartMedia St. Louis Announces The Debut Of The New Majic 103.7
May 26, 2017
CBS Radio Promotes Shelly Easton and Bobby Smith in its Philly Cluster
iHeartMedia Names Brian Hall SVP of Programming for Ashville
Albie Dee Promoted To OM For Adams Radio Group, Salisbury/Ocean City, MD
May 24, 2017
RCA Records Promotes Joe Daddio To VP/Pop Promotion
iHeartMedia Names Rob Whiteside Digital PD For Virginia/Carolina Region
WBEN/Phiadelphia's Matt Cord & Kristen Herrman To Host National Dog Show Charity Walk
iHeartMedia Hartford Names Kelsey Maxon Digital PD
INSIGHTS: What Radio Can Learn from the TV Upfronts
Cumulus Media Adds Jay Philpott To Nights At KQRS/Minneapolis
Margaret Ann Ronayne NYC Memorial Service on June 8th
May 23, 2017
Beasley Media Group Unveils New Format Captains
iHeartMedia Austin Debuts New Spanish Top 40 Station TU 103.1
CBS Radio Officially Names John Farneda MD At WXRT/Chicago
In Brief - May 23, 2017
May 22, 2017
CBS Corporation Extends Chairman/President/CEO Les Moonves
KDMX (102.9 NOW)/Dallas Adds Kannon In Afternoon Drive
Entercom-Charlotte Signs Contract Extension with Matt & Ramona Show
May 19, 2017
Cumulus Media Oxnard/Ventura Names Matthew "Doughboy" Florence PD For KVYB
Westwood One Presents Backstage at the BBMAs
May 18, 2017
iHeartMedia St. Louis Names Maurice DeVoe PD For KMJM (100.3 The Beat)
Music News
Southern Rock Legend Gregg Allman Passes Away
The World Remembers Gregg Allman
Ariana Grande Releases Statement on Manchester Attack
Quick Hits: Guns N' Roses, Lana Del Rey, Nicki Minaj, Gorillaz, High & Low Festival
Fergie Signs Worldwide Partnership With BMG
Quick Hits: Ariana Grande, Leslie Jones, Jon Bon Jovi
22 Dead in Explosion at Manchester Ariana Grande Concert
Quick Hits: Iggy Azalea, Newport Folk Festival
It's a Sign of the Times: Harry Styles Debuts at #1
Drake Dominates Billboard Music Awards
Chris Cornell's Wife Issues Statement on His Death
Rocker Chris Cornell Dead at 52
The Entertainment World Remembers Chris Cornell
FMQB Photo Pass: Metallica
Katy Perry Announced as First Judge for American Idol Reboot
FMQB NOW

Nicki Farag,
SVP of Promotion,
Def Jam Recordings

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!