Arbitron: Increased NY Radio Usage During Sandy
November 19, 2012

Arbitron has released new PPM data for the New York market during the week of Super Storm Sandy, finding increased radio listening during the devastating weather event. As the storm hit the coast during the evening of Monday, October 29, compared to the week prior, the average number of people using radio in any quarter hour from 7PM to Midnight increased 70 percent.

In the coastal areas within the New York market, radio listening increased by even higher percentages. Nassau-Suffolk saw a 245 percent increase in listening that night, with Middlesex-Somerset-Union up 195 percent. Stamford/Norfolk radio listening was up by an incredible 367 percent, while Monmouth, NJ saw a 247 percent increase. On Staten Island, radio listening grew by 42 percent on October 29.

Arbitron notes that "When the lights went out, when TV and desktop PCs were no longer available, many New York area residents turned on their battery powered radios. Many radio stations along the path of the storm, regardless of their regular format, revamped their programming to provide their listeners with weather updates, news and emergency information."

In the wake of the storm, radio remained an information lifeline to the residents of New York, particularly in the coastal areas of the market. Average radio listening on Tuesday, October 30 in New York was 1,525,500 persons in any given quarter hour between 6am and Midnight, up eight percent from 1,406,700 persons 6+ the week before.

The average audience in the NY coastal communities (Monmouth, Fairfield SN, Nassau-Suffolk, Staten Island and Middlesex) totaled 670,200 on the Tuesday (6a-Mid) following landfall (10/30) which is 38 percent higher than the average of all Tuesdays year to date.

The average in the NY coastal communities (Monmouth, Fairfield SN, Nassau-Suffolk, Staten Island and Middlesex) totaled 651,200 on the Wednesday (6a-Mid) following landfall (10/31) which is 35 percent higher than the average of all Wednesdays year to date.




 
Breaking News
Hubbard Radio Ups Jeremy Sinon To Corporate Digital Director
The Week In Review: 5/18-5/22
KSZR/Tucson Becomes Classic Hip Hop, 97.5 The Vibe
In Brief - May 22, 2015
May 21, 2015
President Obama To Renominate Jessica Rosenworcel As FCC Commissioner
Herndon Hasty Joins Cumulus Kansas City As VP/Sales
In Brief - May 21, 2015
May 20, 2015
Bruce Lundvall, Longtime Blue Note President, Dies At 79
Zach Mullins Named Digital Sales Manager For Cox Media Group/Atlanta
Quality Control Music Signs Joint Venture With Capitol Music Group/Motown Records
Spotify Adds Video Content, Podcasts
In Brief - May 20, 2015
May 19, 2015
iHeartCommunications To Pay $1M For Misusing EAS Tones During The Bobby Bones Show
Nielsen Study: Radio Delivers Decision-Makers For American Family Insurance
Triton To Represent XAPP Ad Inventory For jācapps Broadcasters
Pandora To Acquire Next Big Sound
Deezer Expands Content With News, Entertainment and Sports Podcasts
Republic/Island Execs & Artists at the BMA’s
In Brief - May 19, 2015
May 18, 2015
Alpha Media To Purchase Morris Communications Radio Stations
"Party Ben" Gill Joins Pandora
Spanish Broadcasting System First Quarter 2015 Results
Communion Records US Signs Broad Agreement With Capitol Music Group
BMG Acquires US Rock Label Rise Records
In Brief - May 18, 2015
May 15, 2015
Music News
Adam Lambert Unveils Two New Tracks
Academy Award-Nominated Actress Hailee Steinfeld Inks Record Deal With Republic Records
The Week In Review: 5/18-5/22
Quick Hits: Taylor Swift, Eminem, Enrique Iglesias, Slayer
Quick Hits: Taylor Swift, Madonna, Little Mix, Roger Waters
Pitch Perfect 2 Comes In At #1
Quick Hits: Foo Fighters, The Rolling Stones, Kanye West, Five Finger Death Punch, Amy Winehouse, Riot Fest
FMQB Photo Pass: MMRBQ 2015
Quick Hits: Sam Smith, B.B. King, Life Is Beautiful festival, Bullet For My Valentine
Taylor Swift Cleans Up at Billboard Music Awards
Chris Brown, Nicki Minaj Lead 2015 BET Awards Nominees
Quick Hits: Taylor Swift, Bob Dylan, Janet Jackson, Nick Jonas, Chinx
Blues Legend B.B. King Passes Away
The Week In Review: 5/11-5/15
FMQB Photo Pass: Radio 104.5 Birthday Show
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!