Arbitron Releases RADAR December 2012 Radio Network Ratings
December 10, 2012

Arbitron has released its December 2012 RADAR (Radio’s All Dimension Audience Research) Radio Network Ratings. In the newest RADAR data, Arbitron says that over 181 million Persons 12 and older, or approximately 69 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.

The ratings company notes that its RADAR December 2012 survey period "demonstrates network radio’s power in reaching a mass audience in all demographics." Commercials aired on the 49 radio networks measure reached:

• 69.2 percent of Persons aged 12+ (181,118,000 Persons)
• 69.7 percent of Persons aged 18+ (164,779,000 Persons)
• 69.0 percent of Persons aged 35+ (113,267,000 Persons)
• 72.2 percent of Persons aged 18-49 (97,075,000 Persons)
• 72.8 percent of Persons aged 25-54 (92,004,000 Persons)

Last week, Arbitron released selected data from the RADAR 115 December 2012 report. The company no longer releases Adult 18-49 and Adult 25-54 rankings from the RADAR reports to the public.

The sample size for the RADAR December 2012 Report is 395,823 persons aged 12 and older. The RADAR December 2012 Report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR 115 were from September 15, 2011 to September 12, 2012.




 
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Christopher K
APD/MD, KDND & KUDL
Sacramento

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