Arbitron Releases RADAR December 2012 Radio Network Ratings
December 10, 2012

Arbitron has released its December 2012 RADAR (Radio’s All Dimension Audience Research) Radio Network Ratings. In the newest RADAR data, Arbitron says that over 181 million Persons 12 and older, or approximately 69 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.

The ratings company notes that its RADAR December 2012 survey period "demonstrates network radio’s power in reaching a mass audience in all demographics." Commercials aired on the 49 radio networks measure reached:

• 69.2 percent of Persons aged 12+ (181,118,000 Persons)
• 69.7 percent of Persons aged 18+ (164,779,000 Persons)
• 69.0 percent of Persons aged 35+ (113,267,000 Persons)
• 72.2 percent of Persons aged 18-49 (97,075,000 Persons)
• 72.8 percent of Persons aged 25-54 (92,004,000 Persons)

Last week, Arbitron released selected data from the RADAR 115 December 2012 report. The company no longer releases Adult 18-49 and Adult 25-54 rankings from the RADAR reports to the public.

The sample size for the RADAR December 2012 Report is 395,823 persons aged 12 and older. The RADAR December 2012 Report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR 115 were from September 15, 2011 to September 12, 2012.




 
Breaking News
iHeartMedia Promotes Hardin, Zellner and Maynard
WZMP (96.5 AMP Radio)/Philly New Line-Up Announced
KLUC/Las Vegas Adds Kayla To Chet Buchanan & The Morning Zoo
88Nine Radio Milwaukee Promotes Ken Sumka To APD & Justin Barney to MD
Macklemore & Ryan Lewis, iHeartRadio joins Chegg for Music101 Series
Mark “Shark” Ediss Named Afternoon Drive Host At Y100/Savannah
August 27, 2015
Cumulus Goes Underground Alternative In New Orleans
August 26, 2015
Subaru Embraces HD Radio Receivers
Cort Johnson Named APD/Morning Co-Host on 101.9 KINK/Portland
Howard Stern Presents "Booey 25" On SiriusXM Channels
August 25, 2015
Sony Music Entertainment Acquires Century Group
UMG Names Jeffrey Remedios President & CEO/Universal Music Canada
Where Hip Hop Lives App Now Available to International Audiences
August 24, 2015
Leslie Scott Named Program Director Of KNDD/Seattle
Rdio Launches “Promoted Music Experiences” With Hard Rock Hotels & Casinos
Report: Radio Has 30 Million Amplifiers Nationwide
In Brief - August 24, 2015
August 21, 2015
eQB NOW
Entercom South Florida Launches New Alternative Rock 104.3 The Shark
In Brief - August 21, 2015
August 20, 2015
Nielsen Study Shows The Power Of Small & Medium Sized Markets
MoBounce Named Afternoon Host For Z100/New York
In Brief - August 20, 2015
August 19, 2015
Music News
Justin Bieber Debuts New Single
Quick Hits: Nicki Minaj, Adele, OMI
Demi Lovato Feeling "Confident" on Fifth LP
Quick Hits: Justin Bieber, Mariah Carey, Omarion, Soundgarden
Pharrell, Demi Lovato & More Added To MTV VMAs Lineup
Quick Hits: Lady Gaga, HBO, Maroon 5, Nick Jonas
MTV To Honor Kanye West
Quick Hits: One Direction, Missy Elliott / The Voice, Azealia Banks, Meg Myers, Coheed and Cambria, Ben Folds
Dr. Dre Issues Apology To "The Women I've Hurt"
Quick Hits: Taylor Swift, album sales, Charli XCX & Bleachers, Chris Brown, Bon Jovi, Voodoo Music + Arts Festival
Quick Hits: JoJo, Kanye West / Frank Ocean, Carrie Underwood, Charlie Puth, The Neighbourhood
The Weeknd Announces The Madness Fall Tour
Quick Hits: Lana Del Ray, Alanis Morrissette, Kelly Clarkson, Silversun Pickups
Nick Jonas & Demi Lovato To Headline MTV Benefit Concert For Lifebeat
Pharrell, One Direction Join Apple Music Festival
FMQB NOW

Mike McVay
SVP/Content & Programming
Cumulus Media

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!