Arbitron Releases RADAR December 2012 Radio Network Ratings
December 10, 2012

Arbitron has released its December 2012 RADAR (Radio’s All Dimension Audience Research) Radio Network Ratings. In the newest RADAR data, Arbitron says that over 181 million Persons 12 and older, or approximately 69 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.

The ratings company notes that its RADAR December 2012 survey period "demonstrates network radio’s power in reaching a mass audience in all demographics." Commercials aired on the 49 radio networks measure reached:

• 69.2 percent of Persons aged 12+ (181,118,000 Persons)
• 69.7 percent of Persons aged 18+ (164,779,000 Persons)
• 69.0 percent of Persons aged 35+ (113,267,000 Persons)
• 72.2 percent of Persons aged 18-49 (97,075,000 Persons)
• 72.8 percent of Persons aged 25-54 (92,004,000 Persons)

Last week, Arbitron released selected data from the RADAR 115 December 2012 report. The company no longer releases Adult 18-49 and Adult 25-54 rankings from the RADAR reports to the public.

The sample size for the RADAR December 2012 Report is 395,823 persons aged 12 and older. The RADAR December 2012 Report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR 115 were from September 15, 2011 to September 12, 2012.




 
Breaking News
Greater Media-Detroit Launches 105.1 The Bounce
Reports: Apple Courting Tidal, Blocking Spotify
Judge Will Not Extend Protective Order Against Kane
Cumulus-Toledo Rebrands Hot AC WWWM (Channel 105.5) to Q105.5
June 30, 2016
Mike V. Named APD At KFM-BFM/San Diego
Hot 97 New York Brings Hot Summer Mix Weekends Back Through Labor Day
June 29, 2016
iHeartMedia Names Tony Banks Director of Talent Development for Central Division
Elvis Duran To Receive Star On The Hollywood Walk Of Fame
WMGC/Detroit Pulls The Plug On Sports Talk
In Brief - June 29, 2016
June 28, 2016
jâcapps Cracks The Connected Car Code For Radio
ABC Radio, SLS Las Vegas & Skyview Networks Announce Strategic Sales & Radio Programming Relationship
WLTW/New York Celebrates Broadway This Summer At 106.7 LITE FM’s Broadway in Bryant Park 2016
CBS Radio Grabs Its Share of Gracie Awards
WXPN/Philadelphia Reaches A Milestone 30,000 Members
June 27, 2016
iHeartMedia-Columbia Names Jonathan Reed Program Director At WNOK
Hilary Returns to 91X/San Diego
Greater Media Restructuring Leads to Layoffs
June 24, 2016
European Music Industry Reacts to "Brexit"
iHeartMedia-Nashville Names Morgan Huelsman Digital PD
In Brief - June 24, 2016
June 23, 2016
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
CBS Radio's Lisa Dent, Tim Roberts & Mick Anselmo Honored By Country Radio Hall Of Fame
Music News
Rihanna Releases Video For Star Trek Song "Sledgehammer"
Quick Hits: Weezer, Aerosmith, Lil Wayne, Wolfmother, Rob Wasserman
Does It Inspire You?
Quick Hits: Scotty Moore, Rihanna, Democratic National Convention, Hollywood Walk of Fame
Jennifer Hudson Signs With Epic Records
Quick Hits: Pink Floyd, Riot Fest
BET Awards Honor Prince, Get Political
Drake Still at #1, Chili Peppers Debut at #2
Kelly Clarkson Signs Worldwide Deal With Atlantic Records
Quick Hits: Bernie Worrell, Rihanna, Aerosmith, Kennedy Center Honors, Ralph Stanley
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
Nick Jonas Debuts at #2, Drake Still Tops Billboard 200
FMQB NOW

Brad Savage, PD
WAPS/Akron

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!