Greater Media-Boston "Power" Flip A Stunt, 96.9 Now All-EDM
January 3, 2013

Yesterday morning, Greater Media flipped Talk WTKK/Boston to "Power 96.9, Boston's Hip Hop and R&B station." However, as the day progressed it became apparent that the new format was a stunt, as only a handful of songs were in rotation and repeating over and over throughout the day.

This morning 96.9 flipped again, this time to all-Electronic Dance Music as "NOVA 96.9." This new format is surely a stunt as well, as Greater Media has yet to reveal its true intentions for the frequency. An official announcement from the company merely says "The transformation of  the new 96.9 FM continued today at 10am with the launch of NOVA, Bostonís new electronic dance music (EDM) station. Plan on more surprises to be unveiled throughout the week! Stay tuned."

For now, the station can be heard online at nova969.net.

Meanwhile, Greater Media announced this afternoon that veteran Boston radio personality Pebbles has been named as the new morning show host of 96.9 FM, regardless of what the format ends up becoming. She was most recently heard across town on CCM+E Rhythmic CHR WJMN (JAM'N 94.5), where she spent 17 years and was most recently morning co-host alongside Ramiro Torres.

"I am beyond thrilled to become a member of the Greater Media family, and am extremely grateful to Rob Williams for giving me the opportunity to continue my journey in radio doing what I love," said Pebbles. "I am deeply thankful for the support of the listeners who have followed my career over the years and I hope that they will continue to support me in my new venture."

"Pebbles has been a consistent top performer in Boston radio for years," said Greater Media-Boston Market Manager Rob Williams. "I had the pleasure to work with her at JAMíN and I was pleasantly surprised that she was available to join our team as we launch our new station on 96.9 FM. Her on-air talents, her commitment to working in the Boston community, and her incredible personality make a rare combination."




 
Breaking News
eQB NOW
The Week In Review: 10/20-10/24
Beasley Broadcast Group Issues Third Quarter Results
Pandora Reports Q3 2014 Financial Results
Deezer Acquires Stitcher
In Brief - October 24, 2014
October 23, 2014
Nielsen Reports Third Quarter 2014 Results, Announces $1B Share Repurchase Authorization
iHeartRadio Now Available For Use In Apple's CarPlay
In Brief - October 23, 2014
October 22, 2014
Pandora AMP Allows For "Large Scale" Artist Analytics
Spanish Broadcasting System Names Eric Garcia Radio Revenue Chief, GM, New York Market
The Conclave To Honor Ginny Morris With The Rockwell Award
In Brief - October 22, 2014
October 21, 2014
Report: Ron Fair Departs Virgin Records
Adobe, Nielsen To Create Comprehensive Measurement Platform For Digital Content
DMR/Interactive Names Doug Smith VP/Marketing Strategy
Triton Digital's August 2014 Ranker: Major News Events Show Impact On Top 20 Streaming Audio Markets
October 20, 2014
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Benť As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Music News
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
Quick Hits: American Music Awards, Justin Timberlake, New Now Next Awards, Foo Fighters, Jake Miller, ShipRocked
Florida Georgia Line, Bob Seger Lead Sales Chart
Quick Hits: Taylor Swift, Foo Fighters, Gwen Stefani, Cold War Kids
Charli XCX, Haim and More Contribute to Hunger Games
Quick Hits: Meghan Trainor, Smashing Pumpkins, Milky Chance
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/20-10/24
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!