Clear Channel's Total Traffic Network Inks Deal With Toyota
January 7, 2013
Clear Channel Media and Entertainment’s Total Traffic Network and Toyota Motor Sales U.S.A., Inc. have announced a three-year agreement that will integrate real-time traffic and The Weather Channel information into the dashboards of select 2013 calendar year Toyota and Lexus models. These new Toyota models will feature the first consumer facing real-time delivery of information and graphics inside a vehicle via an HD Radio signal.
Toyota and Lexus audio systems launched on selected 2014 models will feature an integrated in-dash display of Clear Channel’s Total Traffic Network (TTN) services. These features will include Doppler radar and real-time weather forecasts from The Weather Channel and TTN’s traffic updates, and will be available subscription free and do not require any data plans while in range of more than 350 HD Radio stations, providing Toyota drivers with up-to-the-minute traffic and weather updates. Toyota also plans to expand the service coverage beyond the HD boundaries for those vehicles equipped with Entune by providing these same services through a customer’s cell phone.
"Innovation is an essential part of what we do including leveraging our national distribution platform in new ways," said Kevin Dorsey, President of National Media Groups for CCM+E. "This new agreement with Toyota highlights our ability to leverage our distribution, programming and technology platforms to bring consumers what they want, where they want it and without annoying subscriptions. Our digital expertise helps to provide one-of-a-kind solutions for our partners and we are looking forward to joining forces with Toyota to further enhance the driving experience."
"We are excited about this value oriented solution for providing important services to our customers," states Jon Bucci, VP of Connected Vehicle Technologies, Toyota Motor Sales, USA, Inc. "The strengthening of our partnership with Clear Channel Media and Entertainment provides even more in-vehicle experiences by bringing real-time information to our customers."