TuneIn Announces Deals With CBS Radio, Carolla Digital
January 10, 2013
Digital radio aggregator TuneIn has announced an extended licensing agreement with CBS Radio, as well as an expanded partnership with Adam Carolla's Carolla Digital.
TuneIn listeners will now have access to the full roster of CBS Radio's 80 music stations, as well as a variety of stations available exclusively online. This non-exclusive agreement follows a previous announcement with CBS Radio make its sports, talk and news stations accessible through the acclaimed streaming audio service. CBS Radio’s stations will continue to be available online and through mobile devices via Radio.com.
"We are extremely pleased with the results of our partnership with TuneIn, with reaction from listeners being extremely positive," said Anton Guitano, COO of CBS Local Media. "By growing our relationship with TuneIn to include our music stations, we continue to significantly expand our CBS Radio audience, while benefiting from the unmatched distribution, monetization and analytics solutions offered by TuneIn."
Ezra Kucharz, President of CBS Local Digital Media added, "When music fans want to learn about new artists and songs, they turn to radio more than any other medium. CBS Radio stations are among the leading music curators in the industry, and providing increased opportunities for listeners to experience our stations through TuneIn's broad reach is a win for fans nationwide."
"This is a great day for anyone who loves music, particularly for the tens of millions of people who use TuneIn every month to discover new artists and songs," said John Donham, TuneIn CEO. "CBS Radio is an innovator in music programming, and now TuneIn listeners everywhere can enjoy these marquee stations from wherever they are."
Also, TuneIn and Carolla Digital announced that in addition to the latest episodes of Carolla Digital, a curated 24/7 channel featuring the best content from each week, will be available on TuneIn. This announcement comes on the heels of TuneIn announcing a strategic partnership to deliver Carolla Digital shows to more than 40 million monthly active TuneIn listeners.
"Since partnering with TuneIn, our fan base has continued to expand," said Maddy Agopian, Head of Ad Sales and Marketing for Carolla Digital. "Listeners will now be able to get Carolla Digital content whenever they want, from wherever they are."
"Through our partnership with Carolla Digital, we've been able to bring our listeners some of the highest-rated shows on air, including the Adam Carolla Show," said Kevin Straley, TuneIn VP of Programming. "We're excited to deepen our engagement with Carolla Digital as he is one of the most innovative podcasters in the world. Combining 24/7 streams from the most popular podcasts in a live curated and channel is a natural next step on how to present content on our platform."