Amazon Introduces "AutoRip" Feature: Free MP3s With All CD Purchases
January 10, 2013

Amazon has introduced a new feature called "AutoRip," allowing customers who purchase CDs from the online retail giant to recieve a digital copy of the albums for free as well. Thousands of CDs have been labeled as "AutoRip" eligible on Amazon.com, while MP3 versions of past CD purchases (that are eligible for AutoRip) dating back to 1998 are now also in users' Cloud Players.

Amazon notes that "for some albums you purchased in the past, we may have added MP3 versions of some but not all of the tracks on the album, depending on track eligibility for AutoRip." The company touts that users who purchased CDs now have cloud access to their digital music across all the company's devices as well. The Amazon Cloud Player lets users store up to 250 songs for free, with a $25/year fee for increased storage of uploaded music. All Amazon MP3s are already stored for free in the cloud.

More information about "AutoRip" can be found here, with a series of three videos from Amazon further explaining the feature.




 
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Jon Zellner
SVPP, iHeartMedia

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