Cumulus Announces National "Nash" Brand For Country Entertainment
January 22, 2013

Following yesterday's debut of Country "NASH FM 94.7" in New York City, Cumulus has announced the launch of "NASH" as a "multi-platform entertainment brand based on the Country music lifestyle that will feature radio stations, a monthly magazine, website, social media, concerts and television programming." Cumulus also announced it will switch the call letters for NASH FM 94.7 from WRXP to WNSH. Cumulus is the largest Country radio broadcaster in the United States with 83 Country stations.  

"Country is more than just music -- it's a lifestyle that is rich with content and marketing opportunities because Country is mass appeal and very much underserved in all forms of media," said Cumulus CEO Lew Dickey. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV." 

NASH Magazine, published by Modern Luxury, will debut in the second half of 2013 along with an interactive and innovative NASH website. NASH will also include social media content and exclusive concert events.

NASH radio programming will include live shows, some originating from Nashville, and will be available to stations throughout the day through Cumulus Media Networks. All Country stations owned by Cumulus will feature the NASH brand and content.

Dickey also spoke to the Wall Street Journal about the NASH branding, saying it is a "big gamble" to bring the Country format back to the dial in New York. However, he adds that "Country has become mainstream and has a large, lucrative consumer segment."

Dickey also confirmed that Cumulus had considered putting Rock, Sports or Talk on 94.7 before choosing Country. "Anything you do has risks…but quite a bit of background research showed this is an unserved niche," he told the paper.

Breaking News
Beasley Media Group Announces Actions Against Todd Clem AKA, ‘Bubba The Love Sponge’
iHeartMedia Presents "iHeartRadio Jingle Ball 2015 Concert Tour"
Steve Mills Named iHeartMedia’s Chief Information Officer
Puff Daddy Brings Bad Boy To Epic Records
Charlamagne Tha God Renews With iHeartMedia
In Brief - October 5, 2015
October 2, 2015
2015 NAB Marconi Radio Award Winners Announced
In Brief - October 2, 2015
October 1, 2015
Cumulus Announces Programming Moves In Indianapolis & Atlanta
iHeartMedia Savannah Names Jonathan "JR" Reed Program Director At WAEV
Concord Bicycle Music Announces Major Strategic Investment In Razor & Tie Enterprises LLC
Nielsen & Westwood One Renew Relationship
September 30, 2015
Sean Atkins Named President Of MTV
The T.J. Martell Foundation Annouces The Clive Davis Research Fellowship Award
Cox Media Atlanta Names Tripp West Music Director/Midday Host On B98.5
In Brief - September 30, 2015
September 29, 2015
Cumulus Media Appoints Mary G. Berner CEO
iHeartRadio Music Festival Makes Billions Of Impressions On Social Media
Cox Media Group Jacksonville Launches New Easy 106.5
HD Radio Technology Expands Automotive Offerings
In Brief - September 29, 2015
iHeartMedia Tucson Names Carl Anderson Market President
iHeartRadio Jingle Ball Tour Returns Presented by Capital One
The CW and iHeartMedia Announce New Multi-Year Broadcast Agreement
Former Warner Bros. Records President Livia Tortella Launches Black Box
In Brief - September 28, 2015
Music News
Selena Gomez Maps Out Revival Tour
Fetty Wap Debuts Atop Billboard 200 Chart
Quick Hits: Miley Cyrus & Flaming Lips, Will Smith, Maynard James Keenan, Ben Folds
Deluxe Edition of Sam Smith's In The Lonely Hour Announced
Quick Hits: Selena Gomez, Miley Cyrus, Megadeth, Beastie Boys
Quick Hits: Fifth Harmony, Train's Pat Monahan, Seal, Roger Waters
Beyoncé, Jay Z & Prince Headlining Massive TIDAL X Charity Concert
Quick Hits: The Who, Ed Sheeran, Bleachers, American Music Awards, Katy Perry / Sting, Austin City Limits
Quick Hits: Nicki Minaj, Lady Gaga, Kendrick Lamar
Seven New Albums Debut In Billboard 200's Top Ten
Quick Hits: Kelly Clarkson, Fetty Wap, Corey Taylor
CeeLo to Drop Heart Blanche in November
The Week In Review: 9/21-9/25
Quick Hits: Pearl Jam, Muse, OMI, Collective Soul
Kanye West's Swish Could Be a Year Away

Mark Adams
San Francisco

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!