Cumulus Announces National "Nash" Brand For Country Entertainment
January 22, 2013

Following yesterday's debut of Country "NASH FM 94.7" in New York City, Cumulus has announced the launch of "NASH" as a "multi-platform entertainment brand based on the Country music lifestyle that will feature radio stations, a monthly magazine, website, social media, concerts and television programming." Cumulus also announced it will switch the call letters for NASH FM 94.7 from WRXP to WNSH. Cumulus is the largest Country radio broadcaster in the United States with 83 Country stations.  

"Country is more than just music -- it's a lifestyle that is rich with content and marketing opportunities because Country is mass appeal and very much underserved in all forms of media," said Cumulus CEO Lew Dickey. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV." 

NASH Magazine, published by Modern Luxury, will debut in the second half of 2013 along with an interactive and innovative NASH website. NASH will also include social media content and exclusive concert events.

NASH radio programming will include live shows, some originating from Nashville, and will be available to stations throughout the day through Cumulus Media Networks. All Country stations owned by Cumulus will feature the NASH brand and content.

Dickey also spoke to the Wall Street Journal about the NASH branding, saying it is a "big gamble" to bring the Country format back to the dial in New York. However, he adds that "Country has become mainstream and has a large, lucrative consumer segment."

Dickey also confirmed that Cumulus had considered putting Rock, Sports or Talk on 94.7 before choosing Country. "Anything you do has risks…but quite a bit of background research showed this is an unserved niche," he told the paper.




 
Breaking News
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
REAL 103.9/Las Vegas Names Roxy Romeo APD/MD
iHeartMedia Washington, D.C. Debuts Cherry Blossom Radio
KBEB/Sacramento Names Bryan "B-Dub" Washington PD
iHeartMedia Portland Debuts The New 103.7 The Legend
Music News
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
Lorde's Melodrama Arrives June 16
U2 Announce 30th Anniversary Joshua Tree Box Set
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!