Thursday, April 17, 2014
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Cumulus Announces National "Nash" Brand For Country Entertainment
January 22, 2013

Following yesterday's debut of Country "NASH FM 94.7" in New York City, Cumulus has announced the launch of "NASH" as a "multi-platform entertainment brand based on the Country music lifestyle that will feature radio stations, a monthly magazine, website, social media, concerts and television programming." Cumulus also announced it will switch the call letters for NASH FM 94.7 from WRXP to WNSH. Cumulus is the largest Country radio broadcaster in the United States with 83 Country stations.  

"Country is more than just music -- it's a lifestyle that is rich with content and marketing opportunities because Country is mass appeal and very much underserved in all forms of media," said Cumulus CEO Lew Dickey. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV." 

NASH Magazine, published by Modern Luxury, will debut in the second half of 2013 along with an interactive and innovative NASH website. NASH will also include social media content and exclusive concert events.

NASH radio programming will include live shows, some originating from Nashville, and will be available to stations throughout the day through Cumulus Media Networks. All Country stations owned by Cumulus will feature the NASH brand and content.

Dickey also spoke to the Wall Street Journal about the NASH branding, saying it is a "big gamble" to bring the Country format back to the dial in New York. However, he adds that "Country has become mainstream and has a large, lucrative consumer segment."

Dickey also confirmed that Cumulus had considered putting Rock, Sports or Talk on 94.7 before choosing Country. "Anything you do has risksÖbut quite a bit of background research showed this is an unserved niche," he told the paper.




 
Breaking News
Report: Two-Thirds See Radio As Local
In Brief - April 17, 2014
FMQB FYI... Links You Should Know About
April 16, 2014
BIA/Kelsey Says "The Internet Radio Revolution Has Arrived"
In Brief - April 16, 2014
April 15, 2014
Alan Chartrand Named Market President For CCM+E-Boston
CBS Radio New York SVP Market Manager Don Bouloukos To Retire
In Brief - April 15, 2014
April 14, 2014
CCM+E Research Report: The Power of Personality
In Brief - April 14, 2014
April 11, 2014
The Week In Review: 4/7-4/11
eQB NOW
Major Labels Sue Megaupload
In Brief - April 11, 2014
FMQB FYI... Links You Should Know About
April 10, 2014
BIA/Kelsey Predicts Continued Mobile Growth
Radio Disney & Dees Entertainment Announce Partnership
In Brief - April 10, 2014
April 9, 2014
Report: Apple Considering Retooling iTunes
In Brief - April 9, 2014
April 8, 2014
SNL Kagan Releases Report On Q1 Radio Station Sales
UMG Acquires Eagle Rock Entertainment
Azoff MSG Entertainment Acquires 50% Of Burns Entertainment
Music News
Grohl & Novoselic Talk Nirvana's Hall Of Fame Night
Quick Hits: Coldplay, Forbes' wealthiest rappers, American Idol, Beck, The Whigs
AC/DC Will "Continue To Make Music"
Frozen Soundtrack Still Rock Solid In Sales
Quick Hits: Miley Cyrus, Jay Z & Beyonce, Made In America festival, Paul McCartney, The Who, Golden Gods Awards
Is AC/DC Really Retiring?
Quick Hits: Nirvana, Imagine Dragons, 2 Chainz, Muse, The Rolling Stones
Coachella Boasts Star-Studded Cameos In Weekend One
Quick Hits: Ed Sheeran, Lana Del Rey, Smashing Pumpkins, Janelle MonŠe & Kimbra
The Week In Review: 4/7-4/11
Nirvana, KISS & More Enter Rock Hall Of Fame
Demi Lovato and Jason Derulo To Stream Live Performances
Quick Hits: Capital Cities, Billboard Music Awards, Drake
Linkin Park Ready To Rock With The Hunting Party
Quick Hits: Nirvana, Katy Perry, Madonna, Smashing Pumpkins, Quebec City Summer Fest
FMQB NOW

Nick Petropoulos
Glassnote Entertainment
Group

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!