Sylvia Rhone Teams With Epic Records For New Joint Venture
January 30, 2013

Epic Records has inked an exclusive joint venture with Sylvia Rhone to form Vested In Culture (VIC). The new label imprint deal was announced today by Doug Morris, CEO of Sony Music Entertainment, L.A. Reid, Chairman/CEO of Epic Records and Rhone. As Chairman of VIC, Rhone will report to Reid and oversee the day-to-day operations of the New York-based label.

Stated Morris, "Sylvia is one the most talented and gifted creative executives in the industry. She is a proven success who time-and-again has displayed a special understanding of how to inspire great artistry and develop hits. We are excited to be working with her on this new venture, and we are proud to call her a member of the Sony Music family."

"It gives me great pleasure to work alongside the most successful female record executive of all time," remarked Reid. "She has taste, style, vision and she has my complete support."

"The partnership between Vested in Culture and Epic Records marks an exciting new chapter in my career," stated Rhone. "I have a tremendous amount of respect for Doug Morris and L.A. Reid, and couldn't ask to work with better music men than them. I look forward to building a great label and being a part of their continued success."

The first release from VIC will be the debut of rising Latin pop star Kat Dahlia, followed by a new album from indie pop duo Quadron and the debut album of R&B singer-songwriter Deon Young. VIC's diverse roster of new artists also includes pop singer-songwriter-musician Sebastian Mikael and Los Angeles rappers Casey Veggies and Cashius Green.

Rhone was most recently President of Universal Motown Records, overseeing a roster that included Lil Wayne, Kid Cudi, Akon, Erykha Badu, Nelly, Melanie Fiona and Stevie Wonder. She previously served as Chairman/CEO of the Elektra Entertainment Group.

Rhone's launch of VIC has been in the works for some time, as a rumor of Rhone's own label imprint began back in the summer of 2011, and was expected to debut in February of last year.

Breaking News
Report: Most See P1 Station Like A Friend
Greater Media Collects 200,000 Bottles of Water For South Carolina Flood Victims
October 8, 2015
Emmis Announces Second Quarter Earnings
WiLD 94.9 Names Julian On The Radio Afternoon Drive Host
Entercom Atlanta Promotes Michael Chase to Director of Marketing & Promotions At Star 94
KNEV/Reno Turns On Classic Hip Hop
Benztown Partners With Dash Radio
October 7, 2015
Ellen K To Launch A New Morning Show On KOST/Los Angeles
Pandora To Acquire Ticketfly
Slow Jams Launches New Throwback Edition
Steven Meyers Promoted To Director/Digital Operations At Greater Media
October 6, 2015
Bubba The Love Sponge Apologizes For Ratings Tampering
Cumulus Launches Classic Hip Hop 98.3 The Vibe
Jon Platt Named CEO At Warner/Chappell
CBS Radio Names Sam Rogers VP, National Sales & Corporate Partnerships
In Brief - October 6, 2015
October 5, 2015
Beasley Media Group Announces Actions Against Todd Clem AKA, ‘Bubba The Love Sponge’
iHeartMedia Presents "iHeartRadio Jingle Ball 2015 Concert Tour"
Steve Mills Named iHeartMedia’s Chief Information Officer
Puff Daddy Brings Bad Boy To Epic Records
Charlamagne Tha God Renews With iHeartMedia
In Brief - October 5, 2015
October 2, 2015
2015 NAB Marconi Radio Award Winners Announced
In Brief - October 2, 2015
October 1, 2015
Music News
Taylor Swift Talks Grammys, Life After 1989
Quick Hits: Bruno Mars, Kendrick Lamar, Green Day, Radiohead, Mariah Carey, Three 6 Mafia
Janet Jackson, N.W.A. and More Up For Rock Hall
Quick Hits: Rihanna, Ciara, Deadmau5
Selena Gomez Maps Out Revival Tour
Quick Hits: RIAA Gold & Platinum, Cage The Elephant, Kurt Cobain, American Music Awards / Jennifer Lopez
Quick Hits: Kendrick Lamar, Brian Fallon, Ten Commandos, The Cure, Lollapalooza South America, JoJo, Courtney Barnett
Fetty Wap Debuts Atop Billboard 200 Chart
Quick Hits: Miley Cyrus & Flaming Lips, Will Smith, Maynard James Keenan, Ben Folds
Deluxe Edition of Sam Smith's In The Lonely Hour Announced
Quick Hits: Selena Gomez, Miley Cyrus, Megadeth, Beastie Boys
Quick Hits: Fifth Harmony, Train's Pat Monahan, Seal, Roger Waters
Beyoncé, Jay Z & Prince Headlining Massive TIDAL X Charity Concert
Quick Hits: The Who, Ed Sheeran, Bleachers, American Music Awards, Katy Perry / Sting, Austin City Limits
Quick Hits: Nicki Minaj, Lady Gaga, Kendrick Lamar

Mark Adams
San Francisco

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!