Following Arbitron Lawsuit, Pandora To End Ad Reseller Program
February 6, 2013

Last week it was reported that Arbitron filed a lawsuit against WKYC-TV/Cleveland, claiming that the station has stated that data involving Pandora audience listening estimates came from Arbitron, when it actually did not. Now Pandora is phasing out the ad reseller program that was involved in this case, in favor of using its own, expanding local sales team.

NetNewsCheck reports that Pandora SVP of Sales Steve Kritzman says the reseller program is no longer part of the company's long-term strategy. Pandora had been testing the program with a number of TV stations and newspapers since last year. Instead, Kritzman says Pandora will continue to add to its local sales reps, having recently added more staffers in Phoenix, Denver, Las Vegas, Houston, Minneapolis, Miami, Washington, D.C., and Boston, among other markets.

Kritzman also told NetNewsCheck that Pandora has added former sales people from Clear Channel, CBS Radio and Yelp over the past year, adding that "We really tried to hire the best and brightest from the local radio market. The product is so transferable."

Pandora has also released its own audience listening metrics for January, reporting 1.39 billion total listening hours, a 47 percent increase from January 2012. Its share of total U.S. radio listening for January was 8.03 percent, up from 5.55 percent in January 2012. Pandora also had 65.6 million active listeners at the end of January 2013, up 38 percent from 47.6 million a year earlier.




 
Breaking News
Universal Music Group Extends Lucian Grainge Deal
WOGL/Philly Morning Show Host Ross Brittain Announces Retirement
In Brief - July 31, 2015
July 30, 2015
CBS Radio Extends Scott Shannon
iHeartMedia Reports Results For 2015 Second Quarter
Benztown Promotes Christopher "Jack" Johansing To Marketing Director
July 29, 2015
iHeartMedia Charlotte Names Keith Hotchkiss Market President
Pierre Bouvard: Radio's Delivers On Amazon Prime Day
In Brief - July 29, 2015
July 28, 2015
Cumulus Appoints Brian Thomas As PD For WLS-FM/Chicago
AT&T To Activate FM Chips On Android Smartphones
BroadbandTV & BMG Form Strategic Alliance To Support New Generation Of Music Artists
Chicago Radio Legend John Records Landecker To Sign Off After 40 Years On-Air
Cumulus-Buffalo Re-Signs Shredd and Ragan For Mornings At WEDG
Rare Job Ops at 98 Rock/Baltimore
In Brief - July 28, 2015
July 27, 2015
Emmis Announces Executive Promotions
iHeartRadio Joins Snapchat Discover
Pandora Listeners Receive More Uninterrupted Hours With Sponsored Listening
July 24, 2015
Radio Industry & SESAC Reach Settlement
The Week In Review: 7/20-7/24
CBS Radio Names David Yadgaroff As SVP/Market Manager For Philadelphia
In Brief - July 24, 2015
July 23, 2015
Frankie V. Heads Home To Boston
Music News
Dr. Dre Confirms New Album Compton Out This Week
Quick Hits: One Direction, The Voice, Queen Latifah & Mary J. Blige, The Gaslight Anthem, Paul McCartney
Kanye, Sam Smith, The Who & Many More Announced For iHeartRadio Music Festival
FMQB Retro-Active: Ken Sharp Talks to Cherie Currie, and Reviews Live Releases From The Who and The Rolling Stones
Quick Hits: Dr. Dre, U2, Zayn Malik, Gary Clark Jr.
Macklemore Talks New Album, Relapse Into Drug Use
Quick Hits: Meghan Trainor, Justin Bieber, Janelle MonŠe, Keith Richards, Lollapalooza, Chance The Rapper, Neil Young
Imagine Dragons, Jack Johnson Join Farm Aid 30
Quick Hits: Rise Against, Keith Richards, Puscifer, Judas Priest & Mastodon, Mat Kearney, Circa Survive
Rapper Future Hits #1 With Surprise Album
Quick Hits: U2 & Lady Gaga, Disclosure & Sam Smith, Ed Sheeran, Mariah Carey, Bobbi Kristina Brown, Guns N' Roses, Sevendust, Joseph Jackson
Ed Sheeran TV Special To Air On NBC
The Week In Review: 7/20-7/24
Quick Hits: Five Finger Death Punch, Prince, Meg Myers, The Grateful Dead
Quick Hits: Lil Wayne & Charlie Puth, Vance Joy, Lana Del Rey
FMQB NOW

Jonathan Shuford, PD
WRVW/Nashville

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!