Following Arbitron Lawsuit, Pandora To End Ad Reseller Program
February 6, 2013

Last week it was reported that Arbitron filed a lawsuit against WKYC-TV/Cleveland, claiming that the station has stated that data involving Pandora audience listening estimates came from Arbitron, when it actually did not. Now Pandora is phasing out the ad reseller program that was involved in this case, in favor of using its own, expanding local sales team.

NetNewsCheck reports that Pandora SVP of Sales Steve Kritzman says the reseller program is no longer part of the company's long-term strategy. Pandora had been testing the program with a number of TV stations and newspapers since last year. Instead, Kritzman says Pandora will continue to add to its local sales reps, having recently added more staffers in Phoenix, Denver, Las Vegas, Houston, Minneapolis, Miami, Washington, D.C., and Boston, among other markets.

Kritzman also told NetNewsCheck that Pandora has added former sales people from Clear Channel, CBS Radio and Yelp over the past year, adding that "We really tried to hire the best and brightest from the local radio market. The product is so transferable."

Pandora has also released its own audience listening metrics for January, reporting 1.39 billion total listening hours, a 47 percent increase from January 2012. Its share of total U.S. radio listening for January was 8.03 percent, up from 5.55 percent in January 2012. Pandora also had 65.6 million active listeners at the end of January 2013, up 38 percent from 47.6 million a year earlier.

Breaking News
CMG Tampa Appoints John E. Kage Dir. of Branding & Programming at Hot 101.5 FM
In Brief - November 25, 2015
November 24, 2015
FCC Fines Drawing Scrutiny In Congress
In Brief - November 24, 2015
November 23, 2015
Bill Hess Named OM At Cumulus-Washington, D.C.
In Brief - November 23, 2015
November 20, 2015
Adams Radio Group Of Delmarva Names Jay Gleason Operations Manager
iHeartRadio Presents Adele¹s Album Premiere Live from Joe¹s Pub 
Radio Mercury Awards Announces Advisory Council
November 19, 2015
Westwood One: The State of American Podcasting
Nielsen: Connecting With Political Millennials Through Music
Jacobs Media Webinar: 10 Mega Trends That Impact Radio
November 18, 2015
Republic Records Promotes Ben Adelson To SVP/A&R
Y100’s TC Wins Dancing with the Savannah Stars
Greater Media's Magic 106.7 To Become Boston's Christmas Station
November 17, 2015
Alissa Pollack To Be Honored At T.J. Martell Foundation’s 16th Annual New York Family Day
Cash Money Records Announces Annual Turkey Giveaways in Miami & New Orleans
Amanda "AJ" Malone Joins iHeartMedia/Indianapolis
Jacobs Media Blogs Radio’s Days as a Primary Traffic Source May Be Numbered
November 16, 2015
Pandora to Acquire Key Assets from Rdio
Apple To Close Beats Music
Entercom Adds Ashley O. To Mornings On WSFS/Miami
Music News
Adele Sells 3.38 Million Albums in the U.S., Debuts at #1
Adele Announces European Tour Dates
Quick Hits: Adele, Eagles of Death Metal, Charli XCX, Joe Jonas
Adele's 25 Smashes Sales Record
Quick Hits: Charlie Puth, Coldplay, Jack Ü
Bieber, One Direction Lead Billboard 200 Shakeup
One Direction, The Weeknd Win Multiple AMAs
Rihanna Announces Anti World Tour, Teases New Album
Foo Fighters Release Free EP
Quick Hits: Coldplay, U2, The Cure, Wilco
Chris Martin Talks Influences On New Coldplay Record
Quick Hits: Foo Fighters, Justin Bieber & One Direction, American Music Awards, Paris attacks, Tori Kelly
Adele's 25 Won't Be On Streaming Services
Quick Hits: Kelly Clarkson, Missy Elliott, Jimmy Eat World, Freddie Mercury, Bonnaroo
Zayn Malik Opens Up About One Direction Exit

Manny Simon
VP/Adult Formats,
Republic Records

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!