Following Arbitron Lawsuit, Pandora To End Ad Reseller Program
February 6, 2013

Last week it was reported that Arbitron filed a lawsuit against WKYC-TV/Cleveland, claiming that the station has stated that data involving Pandora audience listening estimates came from Arbitron, when it actually did not. Now Pandora is phasing out the ad reseller program that was involved in this case, in favor of using its own, expanding local sales team.

NetNewsCheck reports that Pandora SVP of Sales Steve Kritzman says the reseller program is no longer part of the company's long-term strategy. Pandora had been testing the program with a number of TV stations and newspapers since last year. Instead, Kritzman says Pandora will continue to add to its local sales reps, having recently added more staffers in Phoenix, Denver, Las Vegas, Houston, Minneapolis, Miami, Washington, D.C., and Boston, among other markets.

Kritzman also told NetNewsCheck that Pandora has added former sales people from Clear Channel, CBS Radio and Yelp over the past year, adding that "We really tried to hire the best and brightest from the local radio market. The product is so transferable."

Pandora has also released its own audience listening metrics for January, reporting 1.39 billion total listening hours, a 47 percent increase from January 2012. Its share of total U.S. radio listening for January was 8.03 percent, up from 5.55 percent in January 2012. Pandora also had 65.6 million active listeners at the end of January 2013, up 38 percent from 47.6 million a year earlier.




 
Breaking News
YouTube Names Lyor Cohen Global Head of Music
iHeartMedia/Nashville Names Savannah Grimm MD For WRVW (107.5 The River)
CBS Corporation Announces $1.46 Billion Debt Financing In Connection With CBS Radio Spinoff
Eric Powers Debuts New Streaming Channel POWERS RADIO, Returns To Airwaves To Host Mornings
In Brief - September 28, 2016
September 27, 2016
Katy Perry Teams With Funny Or Die & iHeartMedia To Rock The Vote
WPLJ/New York Nighttime Stars Ralphie and Melony Torres Flip On-Air Shifts
Jacob Leshaa Promoted to Digital Program Director of Entercom San Francisco
September 26, 2016
Kim Guthrie Appointed President of Cox Media Group
Lori Bennett Joins Cumulus Grand Rapids As OM/PD
iHeartMusic Music Festival Rocked Las Vegas
KPLV-FM (93.1 The Party)/Las Vegas Flips To 93.1 The Mountain
KUDL (Star 106.5)/Sacramento To Recognize Residents' Service To Community
September 23, 2016
iHeartMedia Introduces On Demand Services iHeartRadio Plus & iHeartRadio All Access
2016 NAB Marconi Radio Award Winners Announced
September 22, 2016
Ray Nelson Joins Cumulus As VP/Market Manager, Huntsville, AL
Britney Spears Headlines An All-Star Lineup For B96/Chicago's Jingle Bash
Concord Music Group Appoints Tom "Grover" Biery SVP/Digital Marketing, Strategy and D2C
B98.5 & Melissa Carter Celebrate Atlanta Pride 2016
September 21, 2016
iHeartMedia Honolulu Unveils On-Air Lineup For 93.9 The Beat
Cumulus Brings "Zazza Mornings with Cheree" To WZNS/Fort Walton Beach & WABD/Mobile
New ASCAP Digital Team To Transform Services For Members, Licensees
In Brief - September 21, 2016
September 20, 2016
Report: Pandora Tops Rapidly Changing US Music Streaming Market
Music News
The Weeknd Makes History "Starboy"
Drake's Views Back at #1 on Billboard 200
Quick Hits: Adele, Drake, Lumineers, Green Day
Louise Goffin plays Carnegie Hall with music legend Donovan
Metallica to Perform on The Howard Stern Show
The Weeknd Releases New Single with Daft Punk
FMQB Photo Pass: AC/DC
Beyoncé to Headline Charity Tidal X Concert
Quick Hits: The Weeknd, Metallica, Lady Gaga, Chance the Rapper & Kanye West, Tori Amos
Quick Hits: Prince, Mariah Carey, AC/DC
Five New Debuts in Billboard 200's Top Ten
Quick Hits: RHCP, Lady Gaga, Bon Jovi, Green Day
Quick Hits: Prince tribute concert, Coldplay, Billie Joe Armstrong
Lady Gaga's New Album Joanne Arrives October 21
FMQB Retro-Active: Ken Sharp Reviews Jeff Lynne's ELO Live In Concert and Chats with the Unique Performer
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!