Launchpad Digital Media & Edison Research To Measure Podcast Audiences
February 12, 2013
Launchpad Digital Media announces it is partnering with Edison Research to measure podcast audiences. Edison will collect and audit the data from all Launchpad's podcasts, generating monthly audience reports. Launchpad is a division of Norm Pattiz's Courtside Entertainment Group.
Pattiz stated, "We formed Launchpad to apply proven, successful monetization methods to the expanding world of on-demand digital media. To do that you need to speak the advertisers' language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively. I worked closely with Edison Research to establish similar metrics when I was on the board of the Broadcasting Board of Governors of the United States of America. We launched Arabic language radio and satellite television services to 22 countries in the Middle East. If we can measure the audience in Arabic, English should be no problem at all."
Edison Research President Larry Rosin added, "We are excited to begin this new relationship with Launchpad Digital Media. The metrics Edison will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content."
Launchpad President Kit Gray says, "The podcasting space is growing at an enormous rate. Technology has empowered audiences and they are demanding on-demand media like never before. Until now advertisers lacked the in-depth audience measurement tools available to them with more traditional forms of media. Podcasters will now be able to quantify their audience in a language familiar to the advertising community."