RAB: Radio Revenue Up For Third Straight Year
February 15, 2013

The Radio Advertising Bureau (RAB) has released its full report on the industry's revenue for 2012, as well as the fourth quarter of last year. Overall Q4 revenue grew by four percent to $4.349 billion, while total revenue for the year grew by one percent to $16.482 billion. This marks the third straight year of upward revenue momentum for the industry, while the four percent growth in Q4 was the largest growth in the past eight quarters.

"The resurgent Automotive industry and the closely-contested Presidential political race provided the main impetus for 2012’s positive Spot performance," stated RAB President/CEO Erica Farber. "Our medium also enjoyed strong increases in Q4 spending by advertisers in the key Communications and Financial Services categories."

In Q4 2012, spot revenue grew four percent to $3.75 billion, with digital revenue up 11 percent to $206 million. Off-air revenue fell by one percent to $393 million. For the full year, spot revenue grew one percent to $14.205. Digital revenue in 2012 was up by eight percent to $767 million, as off-air revenue grew by one percent to $1.51 billion.

"The continued stellar showing of the Digital sector – up 11 percent in Q4 and with an eight percent edge over 2011 full year – underscores the fact that the Radio industry is finding additional ways to monetize these streams and that advertisers are taking advantage of new platforms to reach our listeners," Farber added.

Automotive remained the biggest spender at radio once again, with 29 percent of the top five category spending coming from carmakers. TV/Networks/Cable, Communications and Restaurants were all tied with 18 percent, while the Financial industry made up the remaining 17 percent.

Breaking News
CMG Tampa Appoints John E. Kage Dir. of Branding & Programming at Hot 101.5 FM
In Brief - November 25, 2015
November 24, 2015
FCC Fines Drawing Scrutiny In Congress
In Brief - November 24, 2015
November 23, 2015
Bill Hess Named OM At Cumulus-Washington, D.C.
In Brief - November 23, 2015
November 20, 2015
Adams Radio Group Of Delmarva Names Jay Gleason Operations Manager
iHeartRadio Presents Adele¹s Album Premiere Live from Joe¹s Pub 
Radio Mercury Awards Announces Advisory Council
November 19, 2015
Westwood One: The State of American Podcasting
Nielsen: Connecting With Political Millennials Through Music
Jacobs Media Webinar: 10 Mega Trends That Impact Radio
November 18, 2015
Republic Records Promotes Ben Adelson To SVP/A&R
Y100’s TC Wins Dancing with the Savannah Stars
Greater Media's Magic 106.7 To Become Boston's Christmas Station
November 17, 2015
Alissa Pollack To Be Honored At T.J. Martell Foundation’s 16th Annual New York Family Day
Cash Money Records Announces Annual Turkey Giveaways in Miami & New Orleans
Amanda "AJ" Malone Joins iHeartMedia/Indianapolis
Jacobs Media Blogs Radio’s Days as a Primary Traffic Source May Be Numbered
November 16, 2015
Pandora to Acquire Key Assets from Rdio
Apple To Close Beats Music
Entercom Adds Ashley O. To Mornings On WSFS/Miami
Music News
Adele Announces European Tour Dates
Quick Hits: Adele, Eagles of Death Metal, Charli XCX, Joe Jonas
Adele's 25 Smashes Sales Record
Quick Hits: Charlie Puth, Coldplay, Jack Ü
Bieber, One Direction Lead Billboard 200 Shakeup
One Direction, The Weeknd Win Multiple AMAs
Rihanna Announces Anti World Tour, Teases New Album
Foo Fighters Release Free EP
Quick Hits: Coldplay, U2, The Cure, Wilco
Chris Martin Talks Influences On New Coldplay Record
Quick Hits: Foo Fighters, Justin Bieber & One Direction, American Music Awards, Paris attacks, Tori Kelly
Adele's 25 Won't Be On Streaming Services
Quick Hits: Kelly Clarkson, Missy Elliott, Jimmy Eat World, Freddie Mercury, Bonnaroo
Zayn Malik Opens Up About One Direction Exit
Quick Hits: Firefly Music Festival, Eagles of Death Metal, Grammy Hall of Fame

Manny Simon
VP/Adult Formats,
Republic Records

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!