RAB: Radio Revenue Up For Third Straight Year
February 15, 2013

The Radio Advertising Bureau (RAB) has released its full report on the industry's revenue for 2012, as well as the fourth quarter of last year. Overall Q4 revenue grew by four percent to $4.349 billion, while total revenue for the year grew by one percent to $16.482 billion. This marks the third straight year of upward revenue momentum for the industry, while the four percent growth in Q4 was the largest growth in the past eight quarters.

"The resurgent Automotive industry and the closely-contested Presidential political race provided the main impetus for 2012’s positive Spot performance," stated RAB President/CEO Erica Farber. "Our medium also enjoyed strong increases in Q4 spending by advertisers in the key Communications and Financial Services categories."

In Q4 2012, spot revenue grew four percent to $3.75 billion, with digital revenue up 11 percent to $206 million. Off-air revenue fell by one percent to $393 million. For the full year, spot revenue grew one percent to $14.205. Digital revenue in 2012 was up by eight percent to $767 million, as off-air revenue grew by one percent to $1.51 billion.

"The continued stellar showing of the Digital sector – up 11 percent in Q4 and with an eight percent edge over 2011 full year – underscores the fact that the Radio industry is finding additional ways to monetize these streams and that advertisers are taking advantage of new platforms to reach our listeners," Farber added.

Automotive remained the biggest spender at radio once again, with 29 percent of the top five category spending coming from carmakers. TV/Networks/Cable, Communications and Restaurants were all tied with 18 percent, while the Financial industry made up the remaining 17 percent.




 
Breaking News
Broadcast Music, Inc. Reports Record-Breaking Revenues Of $977 Million
The Week In Review: 9/15-9/19
106.7 The Beat Comes to Columbus
In Brief - September 19, 2014
September 18, 2014
Cat Collins Joins iHeartMedia's National Programming Platforms Team
TT Torrez Joins HOT 97/New York As Music Director
In Brief - September 18, 2014
September 17, 2014
Charese Fruge Named VP, Programming, CBS Radio Las Vegas
iHeartRadio Music Festival To Stream, Broadcast Live Across Multiple Platforms Nationwide
KDKB/Phoenix Becomes ALT AZ 93-3, Arizona's Alternative
Report: U.S. Advertising Expenditures Increased 0.7 Percent In Q2 2014
In Brief - September 17, 2014
September 16, 2014
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
BIA/Kelsey Releases New Study On SMB Social Media Usage
In Brief - September 15, 2014
September 12, 2014
Republic Records Names Rick Krim EVP, Artist Development
BIA/Kelsey Releases New Study On SMB Social Media Usage
The Week In Review: 9/8-9/12
Music News
Jennifer Hudson Talks New Album
The Week In Review: 9/15-9/19
Quick Hits: Queen, Freddie Mercury, Michael Jackson, Foo Fighters, JLo, Iggy Azalea,
U2, Apple Partnership Has More In Store
Quick Hits: Metallica, Kanye West & Lorde, Dr. Dre, Paul McCartney
FMQB Photo Pass: Steve Winwood & Tom Petty
Quick Hits: Lecrae, Bruce Springsteen, Jessie J
Taylor Swift Talks 1989
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
U2 Already Plotting Next Album?
The Week In Review: 9/8-9/12
Quick Hits: Madonna & Alicia Keys, Kanye West, Ariana Grande, iHeartRadio Australia Music Festival, Stevie Wonder
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!