Study: Music Streaming Services Attract Differing Audience Segments
February 15, 2013

According to a new study from Patrick McMullen, Senior Analyst for Fizziology, the different music streaming services available are attracting different segments of the population. McMullen wrote about his analysis as a guest column for DigitalMediaWire.

McMullen found that iHeartRadio, Pandora and Songza, the three streaming services that work the most like traditional radio, are also used by people who enjoy the most popular radio formats: CHR, Hip-Hop and Country. In fact, iHeartRadio users mention CHR artists and songs in 28 percent of all social media posts about specific bands, artists, songs or genres.

On the other hand, people who listen to Last.fm, Rdio and Spotify mention very little CHR music. Under two percent of all music-talk from users of these services mention CHR music. McMullen found that Rdio and Spotify users tend to listen to full albums from artists or bands. While Last.fm can work similarly to Pandora or iHeartRadio in function, users of the service were more likely to be discussing Rock (29 percent) and Indie (20 percent) music online.

Additionally, YouTube/VEVO and Turntable.fm cater to different segments of the population. Turntable.fm fans tend to be more "niche groups of electronic music enthusiasts who play varying formats of club and dance music. Its users also value finding obscure dance and electronic music that their peers haven’t heard." Meanwhile, users of YouTube and VEVO are more likely to be under-18 fans of teen pop acts such as Justin Bieber.

McMullen also broke down streaming audiences by geographic regions, and while Pandora was #1 and Spotify at #2 in each segment, the other rankings varied more greatly. You can read McMullen's entire column, along with the geographical breakdowns in chart form, here.




 
Breaking News
Kim Guthrie Appointed President of Cox Media Group
Lori Bennett Joins Cumulus Grand Rapids As OM/PD
iHeartMusic Music Festival Rocked Las Vegas
KPLV-FM (93.1 The Party)/Las Vegas Flips To 93.1 The Mountain
KUDL (Star 106.5)/Sacramento To Recognize Residents' Service To Community
September 23, 2016
iHeartMedia Introduces On Demand Services iHeartRadio Plus & iHeartRadio All Access
2016 NAB Marconi Radio Award Winners Announced
September 22, 2016
Ray Nelson Joins Cumulus As VP/Market Manager, Huntsville, AL
Britney Spears Headlines An All-Star Lineup For B96/Chicago's Jingle Bash
Concord Music Group Appoints Tom "Grover" Biery SVP/Digital Marketing, Strategy and D2C
B98.5 & Melissa Carter Celebrate Atlanta Pride 2016
September 21, 2016
iHeartMedia Honolulu Unveils On-Air Lineup For 93.9 The Beat
Cumulus Brings "Zazza Mornings with Cheree" To WZNS/Fort Walton Beach & WABD/Mobile
New ASCAP Digital Team To Transform Services For Members, Licensees
In Brief - September 21, 2016
September 20, 2016
Report: Pandora Tops Rapidly Changing US Music Streaming Market
2016 iHeartRadio Music Festival Superstar Presenters and Attendees Revealed
CBS Radio Renews Content and Distribution Agreement with Westwood One
WODS/Boston Presents 103.3 AMP Radio's Electric Bounce House
September 19, 2016
NuVoodoo Ratings Study: Radio Station Contests Have A Problem
Big Boy Annouces Real 92.3/Los Angeles' "The Real Show"
NAB: FM Chip in Smartphones Data For North America
September 16, 2016
Pandora and Warner Music Group Announce Direct Licensing Agreement
Throwbacks Come To Peoria On WNGY (G102.3)
Music News
Drake's Views Back at #1 on Billboard 200
Louise Goffin plays Carnegie Hall with music legend Donovan
Metallica to Perform on The Howard Stern Show
The Weeknd Releases New Single with Daft Punk
FMQB Photo Pass: AC/DC
Beyoncé to Headline Charity Tidal X Concert
Quick Hits: The Weeknd, Metallica, Lady Gaga, Chance the Rapper & Kanye West, Tori Amos
Quick Hits: Prince, Mariah Carey, AC/DC
Five New Debuts in Billboard 200's Top Ten
Quick Hits: RHCP, Lady Gaga, Bon Jovi, Green Day
Quick Hits: Prince tribute concert, Coldplay, Billie Joe Armstrong
Lady Gaga's New Album Joanne Arrives October 21
FMQB Retro-Active: Ken Sharp Reviews Jeff Lynne's ELO Live In Concert and Chats with the Unique Performer
Quick Hits: DNCE, Tom Morello & Global Citizen: The World On Stage
Lady Gaga Scores Massive #1 Most Added Honors At Radio
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!