NPD Group: Music Listening Increases On Smartphones & Tablets
February 20, 2013

The NPD Group has released a new study, looking at music listening on mobile devices such as tablets and smartphones. According to NPD's Audio Consumption Study, 40 percent of tablet owners report they use it to listen to music, while 56 percent of smartphone users say they use it for music listening. Among those using their smartphones for music listening, 39 percent said they listen to music at least once a day and half (54 percent) report they are using the device more for music compared with a year ago.

As for smartphones, 65 percent of the music users reported using Internet radio services, such as Pandora, while 30 percent are using on-demand services, such as Spotify or Rhapsody. However, many (60 percent) bring their own music to the device. Tablet owners have a similar passion for using Internet radio, and half (49 percent) port their own music files to the device. 

"With both local music storage and the ability to connect to any number of online music services, tablets and smartphones are actually contributing to a net increase in their owner’s use of internet radio and personal music collections," said Ben Arnold, director of industry analysis at NPD. "As a result, we are seeing sales growth in products that compliment playback on mobile devices, particularly those that feature wireless local streaming."

For example, wireless streaming speaker sales more than tripled in 2012, and wireless headphones grew by 34 percent. Also, one in four (28 percent) soundbars sold in 2012 were Bluetooth-enabled, up from six percent in 2011, according to Retail Tracking Service data from NPD.

"Products that enhance listening like streaming speakers and soundbars with Bluetooth and even premium headphones have experienced tremendous growth over the past year is evidence that consumers aren’t only satisfied with music on-the-go- they increasingly want to use these devices for a better in-home music experience," said Arnold.




 
Breaking News
Power 105.1/New York Announces Star-Studded Lineup For Powerhouse 2016
Forbes & PodcastOne Announce Partnership
WOGL/Philadelphia Names Nicky G Music Director
In Brief - August 30, 2016
August 29, 2016
Cumulus Promotes Justin Hach To VP/Digital For San Francisco Cluster
Entercom Boston Names Harris & DiLuca To New Sales Managers Roles
August 26, 2016
iHeartMedia Names Michael Saunders Urban Brand Coordinator & PD For KQBT/Houston
GUESS And Republic Records Join To Launch GUESS Music
August 25, 2016
CMG Orlando Names Dawn Campbell New Director Of Branding/Programming For WCFB-FM
CBS Radio Las Vegas Launches 98.5 (HD-2) Da Shaka Vegas' Island & Reggae Station
Cumulus Promotes Jessica Poxson To APD At WDRQ (NASH FM 93.1)/Detroit
iHeartMedia Names Ryan Petrosso SVP/Sales For Charlotte
FCC Commissioners Clyburn and Pai To Address 2016 Radio Show
August 24, 2016
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
Music News
Beyoncé Dominates 2016 MTV VMAs
Quick Hits: Justin Bieber & The Weeknd, Drake & Kanye West, Jimmy Eat World
Frank Ocean Debuts Atop Billboard 200 with Blonde
Quick Hits: Drake, Usher, Florence + the Machine, Jon Bon Jovi
Ariana Grande & Nicki Minaj to Perform at MTV VMAs
Quick Hits: Britney Spears, Calvin Harris, Kings Of Leon, Prince, R.E.M, Lorde
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!