Pandora: New Deals Allow Better Comparisons With Radio Ratings
March 5, 2013

Pandora has announced a number of new agreements which it claims will allow radio ad buyers to better compare the popular digital service's audience data with terrestrial radio ratings. The company announces that its audience data will appear in the media buying platforms STRATA and Mediaocean's Donovan and Mediabank stewardship systems.

In the announcement, Pandora noted that "with more than $14 billion spent on U.S. spot radio advertising annually according to the RAB, advertisers will have a more complete representation of the radio industry that includes both broadcast and internet radio." STRATA and Mediaocean will import Triton Digital's Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings. Prior to the integrations, radio buyers using STRATA and Mediaocean systems were required to manually research Pandora audience ratings.

Pandora Chief Revenue Officer John Trimble said, "It's great to see STRATA and Mediaocean embrace innovation and respond to marketplace demand. With consumers shifting from broadcast to internet radio, it's important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of internet radio and make the smartest buying decision at both the national and local levels."

STRATA President/CEO John Shelton said, "Adding Pandora as a part of our arsenal of media options for over 1,000 STRATA agencies allows our clients to access substantial listener audiences like never before. After the launch of Pandora in STRATA's system in January, our media buyers' reaction was overwhelmingly positive. They are extremely excited about this opportunity to offer Pandora to their advertising clients."

Mediaocean CEO Bill Wise said, "Mediaocean's clients—the major holding companies and independents in North American and Europe who use our systems to manage over $100B in media spend a year—have long expressed a desire to spend far more heavily in digital radio generally, and Pandora specifically. We approached Pandora last year with a new way to let that agency demand flow to Pandora inventory, and we're glad to see that approach adopted industry-wide."

STRATA's integration was released in January 2013 and all STRATA agencies now have access to Pandora audience data. Mediaocean is currently in beta release with rollout to Mediabank systems in mid-March 2013 and Donovan systems by the end of April 2013.




 
Breaking News
Broadcast Music, Inc. Reports Record-Breaking Revenues Of $977 Million
The Week In Review: 9/15-9/19
106.7 The Beat Comes to Columbus
In Brief - September 19, 2014
September 18, 2014
Cat Collins Joins iHeartMedia's National Programming Platforms Team
TT Torrez Joins HOT 97/New York As Music Director
In Brief - September 18, 2014
September 17, 2014
Charese Fruge Named VP, Programming, CBS Radio Las Vegas
iHeartRadio Music Festival To Stream, Broadcast Live Across Multiple Platforms Nationwide
KDKB/Phoenix Becomes ALT AZ 93-3, Arizona's Alternative
Report: U.S. Advertising Expenditures Increased 0.7 Percent In Q2 2014
In Brief - September 17, 2014
September 16, 2014
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
BIA/Kelsey Releases New Study On SMB Social Media Usage
In Brief - September 15, 2014
September 12, 2014
Republic Records Names Rick Krim EVP, Artist Development
BIA/Kelsey Releases New Study On SMB Social Media Usage
The Week In Review: 9/8-9/12
Music News
Jennifer Hudson Talks New Album
The Week In Review: 9/15-9/19
Quick Hits: Queen, Freddie Mercury, Michael Jackson, Foo Fighters, JLo, Iggy Azalea,
U2, Apple Partnership Has More In Store
Quick Hits: Metallica, Kanye West & Lorde, Dr. Dre, Paul McCartney
FMQB Photo Pass: Steve Winwood & Tom Petty
Quick Hits: Lecrae, Bruce Springsteen, Jessie J
Taylor Swift Talks 1989
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
U2 Already Plotting Next Album?
The Week In Review: 9/8-9/12
Quick Hits: Madonna & Alicia Keys, Kanye West, Ariana Grande, iHeartRadio Australia Music Festival, Stevie Wonder
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!