Friday, April 18, 2014
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Pandora: New Deals Allow Better Comparisons With Radio Ratings
March 5, 2013

Pandora has announced a number of new agreements which it claims will allow radio ad buyers to better compare the popular digital service's audience data with terrestrial radio ratings. The company announces that its audience data will appear in the media buying platforms STRATA and Mediaocean's Donovan and Mediabank stewardship systems.

In the announcement, Pandora noted that "with more than $14 billion spent on U.S. spot radio advertising annually according to the RAB, advertisers will have a more complete representation of the radio industry that includes both broadcast and internet radio." STRATA and Mediaocean will import Triton Digital's Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings. Prior to the integrations, radio buyers using STRATA and Mediaocean systems were required to manually research Pandora audience ratings.

Pandora Chief Revenue Officer John Trimble said, "It's great to see STRATA and Mediaocean embrace innovation and respond to marketplace demand. With consumers shifting from broadcast to internet radio, it's important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of internet radio and make the smartest buying decision at both the national and local levels."

STRATA President/CEO John Shelton said, "Adding Pandora as a part of our arsenal of media options for over 1,000 STRATA agencies allows our clients to access substantial listener audiences like never before. After the launch of Pandora in STRATA's system in January, our media buyers' reaction was overwhelmingly positive. They are extremely excited about this opportunity to offer Pandora to their advertising clients."

Mediaocean CEO Bill Wise said, "Mediaocean's clients—the major holding companies and independents in North American and Europe who use our systems to manage over $100B in media spend a year—have long expressed a desire to spend far more heavily in digital radio generally, and Pandora specifically. We approached Pandora last year with a new way to let that agency demand flow to Pandora inventory, and we're glad to see that approach adopted industry-wide."

STRATA's integration was released in January 2013 and all STRATA agencies now have access to Pandora audience data. Mediaocean is currently in beta release with rollout to Mediabank systems in mid-March 2013 and Donovan systems by the end of April 2013.




 
Breaking News
Report: Two-Thirds See Radio As Local
L & L And Alpha Merge As Alpha Media
In Brief - April 17, 2014
FMQB FYI... Links You Should Know About
April 16, 2014
BIA/Kelsey Says "The Internet Radio Revolution Has Arrived"
In Brief - April 16, 2014
April 15, 2014
Alan Chartrand Named Market President For CCM+E-Boston
CBS Radio New York SVP Market Manager Don Bouloukos To Retire
In Brief - April 15, 2014
April 14, 2014
CCM+E Research Report: The Power of Personality
In Brief - April 14, 2014
April 11, 2014
The Week In Review: 4/7-4/11
eQB NOW
Major Labels Sue Megaupload
In Brief - April 11, 2014
FMQB FYI... Links You Should Know About
April 10, 2014
BIA/Kelsey Predicts Continued Mobile Growth
Radio Disney & Dees Entertainment Announce Partnership
In Brief - April 10, 2014
April 9, 2014
Report: Apple Considering Retooling iTunes
In Brief - April 9, 2014
April 8, 2014
SNL Kagan Releases Report On Q1 Radio Station Sales
UMG Acquires Eagle Rock Entertainment
Music News
Grohl & Novoselic Talk Nirvana's Hall Of Fame Night
Quick Hits: Coldplay, Forbes' wealthiest rappers, American Idol, Beck, The Whigs
AC/DC Will "Continue To Make Music"
Frozen Soundtrack Still Rock Solid In Sales
Quick Hits: Miley Cyrus, Jay Z & Beyonce, Made In America festival, Paul McCartney, The Who, Golden Gods Awards
Is AC/DC Really Retiring?
Quick Hits: Nirvana, Imagine Dragons, 2 Chainz, Muse, The Rolling Stones
Coachella Boasts Star-Studded Cameos In Weekend One
Quick Hits: Ed Sheeran, Lana Del Rey, Smashing Pumpkins, Janelle Monáe & Kimbra
The Week In Review: 4/7-4/11
Nirvana, KISS & More Enter Rock Hall Of Fame
Demi Lovato and Jason Derulo To Stream Live Performances
Quick Hits: Capital Cities, Billboard Music Awards, Drake
Linkin Park Ready To Rock With The Hunting Party
Quick Hits: Nirvana, Katy Perry, Madonna, Smashing Pumpkins, Quebec City Summer Fest
FMQB NOW

Nick Petropoulos
Glassnote Entertainment
Group

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!