Arbiton Releases Study On Radio Listeners' Commute Times
March 6, 2013

Arbitron has released an analysis of radio listeners' commuting times in the car, finding that commuters in the suburban radio markets surrounding New York and Washington, D.C. spend the most time getting to their jobs each workday. The analysis looked at data from the 2007-2011 U.S. Census Bureau's American Community Survey, using Fall 2012 Arbitron Metro definitions.

Commuters in Sussex, NJ, suffer the most compared to their workday compatriots in the rest of the Arbitron radio Metros. Sussex commuters spend an average of slightly more than 37 minutes getting to work; Fredericksburg, VA, is number two, also at slightly more than 37 minutes.

Arbitron compiled average commuting times for employed residents of its 275 radio Metros using the U.S. Census Bureau’s American Community Survey from 2007-2011, providing radio stations with average commuting data for their specific radio market.

Since 84 percent of all drivers or passengers report use of AM/FM radio in-car, Arbitron also analyzed which formats were top in morning drive and how much time is spent listening to the radio during morning drive (Monday-Friday 6AM-10AM) in an average week. 

The top 5 markets by average travel time to work were Sussex, NJ; where the top formatted station is AC. In Fredericksburg, VA; the #2 market for commuting; Country is the top format in town. New York was ranked third, with News as the top format. Frederick, MD was ranked fourth, where Country is also the #1 format in the market. Washington, D.C. was ranked fifth and unsurprisingly, News/Talk is the top format in our nation's capitol.

While the New York and Washington, D.C., Metro are among the top five Metros for commute time, their morning drive Time Spent Listening is not on par with the other three leading commute time markets. Arbitron suggests one possible reason: these two markets are also the leading markets for public transportation. In New York, 31.6 percent take public transportation to work; in Washington, D.C, it is 14.7 percent. The company notes that "without a dashboard radio to accompany their commute, many bus and subway commuters aren’t available to contribute to the morning drive Time Spent Listening."

Away from Eastern seaboard highways and West Coast freeways, commuters in middle America have an easier time of their journey to work. Grand Forks, ND-MN, with an average commute time of just over 14 minutes, has the lowest commute time to work of all 275 metro markets. AOR is the top format in Grand Forks. The second-shortest commute is in Grand Island-Kearney, NE, where Country is the top format in the market. The third-shortest commuting time is in Cheyenne, WY, where Classic Hits rules the market. Wichita Falls, TX has the fourth-shortest commute, and Country is the top format in town. The fifth-shortest commute according to Arbitron's data is in Mankato-New Ulm-St. Peter, MN, where again Country is #1.

A full list of all 275 markets can be found here: http://www.arbitron.com/study/commute_times.htm.




 
Breaking News
Nielsen Mid-Year Report: Overall U.S. Music Consumption Up 14%
iHeartMedia Announces New Hispanic Brand Management Team
Beasley Names Tim Huston GSM of Eastern North Carolina Cluster
July 2, 2015
Report: Facebook In Talks With Major Labels
In Brief - July 2, 2015
July 1, 2015
American General Media Names Picazzo Stevens PD At KAGM & KDLW/Albuquerque
Brandi Young Named SVP Of Sales For iHeartMedia Phoenix
Cumulus Media & Audioboom Announce Strategic Partnership
In Brief - July 1, 2015
June 30, 2015
iHeartRadio Takes Flight With Virgin America
Meredith Gardner & Josh Kahn Promoted To VPs of Digital Marketing & Product
In Brief - June 30, 2015
June 29, 2015
Alpha Media Louisville Names Otis Program Director/Afternoon Host At WDJX
Broadcasters Foundation Of America Names Dan Mason Co-Vice Chairman/Treasurer
JJ Kincaid Set To Wake Up Denver
BMG Acquires Verse Music Group
In Brief - June 29, 2015
June 26, 2015
eQB NOW
Sirius XM Agrees To Pay For Recordings Released Before 1972
Cumulus Names Troy Hanson PD At WKQX/Chicago
Brandon "Buster" Satterfield Joins Atlantic Records
June 25, 2015
Taylor Swift To Put 1989 On Apple Music
WLTW/New York To Celebrate 15 Years Of Broadway In Bryant Park
Report: Six Main Causes of Lost Quarter Hours
Music News
Dave Grohl Unveils Guitar Throne At Foo Fighters' Birthday Bash
Quick Hits: Lil Wayne, The Dead Weather, Lenny Kravitz
Demi Lovato Is Feeling "Cool for the Summer"
Quick Hits: Rihanna, Taylor Swift / album sales, Prince
Rockers Breaking Benjamin Land Their First #1 Album
Quick Hits: Rihanna, Robin Thicke, Apple Music, Prince
Chris Brown, Beyoncé Top BET Award Winners
Quick Hits: Shinedown, Rob Thomas, Foo Fighters, AC/DC, Kings of Leon
Yes Bassist Chris Squire Passes Away
FMQB Photo Pass: Rush
Quick Hits: Demi Lovato, Jessie J, Billboard Hot 100 Music Festival
Beyonce & The Weeknd Headlining Made In America Festival
Quick Hits: Pharrell & Adele, Eminem / Southpaw soundtrack, Legacy of Hope concert
Quick Hits: Apple Music, Chris Brown
Quick Hits: Billboard 200, BET Awards, Smashing Pumpkins, Tyga, Riot Fest, The Neighbourhood, Marina and the Diamonds, Roger Waters
FMQB NOW

Brian Mack, PD
WXXL/Orlando

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!