Arbiton Releases Study On Radio Listeners' Commute Times
March 6, 2013

Arbitron has released an analysis of radio listeners' commuting times in the car, finding that commuters in the suburban radio markets surrounding New York and Washington, D.C. spend the most time getting to their jobs each workday. The analysis looked at data from the 2007-2011 U.S. Census Bureau's American Community Survey, using Fall 2012 Arbitron Metro definitions.

Commuters in Sussex, NJ, suffer the most compared to their workday compatriots in the rest of the Arbitron radio Metros. Sussex commuters spend an average of slightly more than 37 minutes getting to work; Fredericksburg, VA, is number two, also at slightly more than 37 minutes.

Arbitron compiled average commuting times for employed residents of its 275 radio Metros using the U.S. Census Bureau’s American Community Survey from 2007-2011, providing radio stations with average commuting data for their specific radio market.

Since 84 percent of all drivers or passengers report use of AM/FM radio in-car, Arbitron also analyzed which formats were top in morning drive and how much time is spent listening to the radio during morning drive (Monday-Friday 6AM-10AM) in an average week. 

The top 5 markets by average travel time to work were Sussex, NJ; where the top formatted station is AC. In Fredericksburg, VA; the #2 market for commuting; Country is the top format in town. New York was ranked third, with News as the top format. Frederick, MD was ranked fourth, where Country is also the #1 format in the market. Washington, D.C. was ranked fifth and unsurprisingly, News/Talk is the top format in our nation's capitol.

While the New York and Washington, D.C., Metro are among the top five Metros for commute time, their morning drive Time Spent Listening is not on par with the other three leading commute time markets. Arbitron suggests one possible reason: these two markets are also the leading markets for public transportation. In New York, 31.6 percent take public transportation to work; in Washington, D.C, it is 14.7 percent. The company notes that "without a dashboard radio to accompany their commute, many bus and subway commuters aren’t available to contribute to the morning drive Time Spent Listening."

Away from Eastern seaboard highways and West Coast freeways, commuters in middle America have an easier time of their journey to work. Grand Forks, ND-MN, with an average commute time of just over 14 minutes, has the lowest commute time to work of all 275 metro markets. AOR is the top format in Grand Forks. The second-shortest commute is in Grand Island-Kearney, NE, where Country is the top format in the market. The third-shortest commuting time is in Cheyenne, WY, where Classic Hits rules the market. Wichita Falls, TX has the fourth-shortest commute, and Country is the top format in town. The fifth-shortest commute according to Arbitron's data is in Mankato-New Ulm-St. Peter, MN, where again Country is #1.

A full list of all 275 markets can be found here: http://www.arbitron.com/study/commute_times.htm.




 
Breaking News
Gregg Nadel Named President of Elektra Records
CBS Radio Rebrands KVIL And AMPs Up The Dallas-Fort Worth Market
KDND/Sacramento Is Looking For Next Night Superstar
January 17, 2017
Angi Taylor Joins The Rendezvous
Randy Savage Joins Cumulus As OM Wilkes Barre/Scranton, PA Cluster
Hubbard Radio Chicago Signs Eric & Kathy To Multi-Year Agreement
Jill Devine Signs Multi-Year Renewal At KYKY/St. Louis
January 13, 2017
Pandora Expects To Exceed Q4 2016 Guidance, Citing Subscription Momentum and RPM Growth
SiriusXM Launches "Hits 1 in Hollywood"
In Brief - January 13, 2017
January 12, 2017
Beasley Names Debbie Mazella Program Director Of Magic 98.3/New Jersey
The Dave & Mahoney Morning Show Returns To KXTE (X107.5)/Las Vegas
January 11, 2017
Cumulus Promotes Matt Raback To VP/Market Manager For York-Lancaster-Reading, PA
Crystal Castorena Named GM For Impact Radio Group
Justin Luvv Named Afternoon On-Air Personality/Imaging Director For WRWM/Indianapolis
January 10, 2017
Ron Parker Named New Afternoon Host At WLS-FM/Chicago
KLOS/Los Angeles Kicks Off 2017 With New Programming Additions
Mark Kassof & Co. Launches Mobile Music Test
January 9, 2017
Steve Butler Renews With CBS Radio As VP/News Programming
Beasley Media Group Promotes AJ Lurie To VP/Market Manager, Wilmington, Delaware
Cumulus Promotes Wallace To OM, Shickles To PD In Flint, MI
Beasley Names Brian Samborski Regional Director/National Sales
Trish Gazall Signs Multi-Year Renewal At KEZK/St. Louis
January 6, 2017
Music News
Maroon 5 Scores Their Ninth #1 Top 40 Hit
Quick Hits: Grammy Lineup, Audioslave, Third Eye Blind
Quick Hits: Lollapalooza Paris, Metallica, Brit Awards, U2, Radiohead, George Harrison, Dave Matthews & Tim Reynolds
Quick Hits: Ed Sheeran, Ariana Grande, John Legend, Fifty Shades Darker, Trent Reznor
U2, Chili Peppers, The Weeknd & Chance the Rapper Headlining Bonnaroo
Quick Hits: Ed Sheeran, Prince
Quick Hits: Rocklahoma, Prince's Estate, Big Sean, Shaky Knees Music Festival, Spoon
U2 Announce Joshua Tree Anniversary Tour
Quick Hits: Panorama Festival, Green Day, Billboard 200, A Perfect Circle
Ed Sheeran Releases Two New Singles
Tool, Chance the Rapper & Phoenix Headlining Governors Ball
Beyoncé, Radiohead & Kendrick Lamar Headlining Coachella 2017
Quick Hits: BottleRock Napa Valley Festival, The Chainsmokers, Ed Sheeran
Pop Star George Michael Dead at 53
The Music World Mourns George Michael
FMQB NOW

 

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!