CBS Radio Announces "AMPLIFY" Program
March 7, 2013

Justin Timberlake
CBS Radio has announced a new program, called "AMPLIFY," which the broadcaster says will utilize its "massive reach across the country and deep array of traditional and new media platforms," as CBS is "taking a commanding step forward in the way they present and promote artists on-air, online, and through live experiences with listeners." Under the AMPLIFY program, CBS Radio has created a series of exclusive national content initiatives that it says "will grow the popularity of proven artists, as well as those on the rise across its Pop, Country, Rock, Adult Contemporary and Urban stations." 

Justin Timberlake and Country superstar Blake Shelton will be the first to participate in AMPLIFY, as Timberlake prepares to release his anticipated new album, The 20/20 Experience on Tuesday, March 19, and Shelton's Based On A True Story drops on Tuesday, March 26. Additionally, Swedish DJ Avicii will get the star treatment from CBS Radio stations, who will spotlight the rising electronic star from Monday, April 1 through Friday, April 5. 

"Consumers have historically turned to radio to discover new music - a fact that remains true today," said Dan Mason, CBS Radio President/CEO. "And with AMPLIFY, our stations are creating additional opportunities to showcase the incredible talents of the artists whose songs are destined to be among our favorites of all time, and providing fans with a deeper appreciation of what they hear on the radio." 

Added Greg Strassell, CBS Radio SVP of Programming, "Our programmers take their role in helping create the next breakthrough artist seriously. We are pleased to put forward a platform that will cultivate new music fans and drive more interest in the industry." 

Elements of AMPLIFY include:

  • IMPACT: When one of today's biggest names in music is ready to unveil their latest project, CBS Radio listeners will be sure to know about it through its IMPACT program. Extensive on-air promotion on format specific stations across the country will begin in the days leading up to the song or album debut, and a dedicated section on station websites will highlight the artist and provide an array of editorial features. 
  • LAUNCH: Chosen exclusively by CBS Radio's reputable programming team, LAUNCH artists are those rising stars of the music industry you absolutely need to be listening to. On-air programming will highlight clips from their latest release, and an extensive online companion will be available complete with artist specific pages, multi-media content and links to purchase music.
  • ARTIST HOOK-UPS: Not your ordinary radio station event - these are once in a lifetime, money can't buy experiences.  Listeners can expect front row access, intimate settings, and unusual destinations as they join their favorite artists on a thrilling musical journey.
  • SONG INTROS: Continuing on a path CBS Radio set down several years ago intended to familiarize the audience with song titles and artists, stations will incorporate into their programming personalized intros voiced by the musicians themselves, offering candid insight into the stories and meaning behind their hit song or album.
  • RADIO.COM: The online and mobile destination for the best in music, sports, talk and news programming, will take an active role in engaging fans with original audio and video content including streaming, exclusive editorial features, live and on-demand concerts and events, and rich storytelling. Select CBS Television Stations will also have the ability to showcase a sampling of this programming during their local newscasts, an opportunity exclusive to CBS Radio.

CBS Radio's AMPLIFY with Justin Timberlake launches on Saturday, March 16 and continues through his album release. A promotion will provide the audience with the chance to win a copy of The 20/20 Experience, as well as qualify for a trip for two to one of the stops on Timberlake's upcoming tour where they will meet JT, as well as watch him perform.

Blake Shelton fans will hear highlights from his new album and the artist himself on CBS Radio's 12 Country stations beginning on Saturday, March 23. Listeners will also be eligible to attend the Academy of Country Music Awards in Las Vegas, with one grand prize winner receiving the chance of a lifetime to watch the show's rehearsal and get a backstage tour with the best-selling country artist.

Breaking News
SiriusXM Reports Third Quarter 2016 Results
WWKX (HOT 106)/Providence Launches HOT Morning Show
In Brief - October 27, 2016
October 26, 2016
Beasley Media Group Names Justin Chase EVP/Programming
Beasley Media Group Appoints Buzz Knight To VP/Programming
Pandora Reports Q3 2016 Financial Results
BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues
Nielsen Reports 3rd Quarter Results
October 25, 2016
John Garabedian Leaving Open House Party
The 4th Annual CBS RADIO “We Can Survive” Concert
Brooke & Jubal Joins WSHE/Chicago For Mornings
KWEE/Portland Adds Tino Cochino To Nights
October 24, 2016
CBS Radio Names Brian McHale SVP/Information Technology
Nielsen Announces Launch of National Television Out-Of-Home Measurement Service
The Atlantic Records New York Team Celebrates Charli XCX
October 20, 2016
CBS Radio Signs Michael Martin To Multi-Year Contract Renewal
SportsRadio 94WIP/Philly Adds Joe Decamra & Jon Ritchie To Middays
October 19, 2016
Frankie C Extends Agreement With KZHT/Salt Lake City
Voncile Anderson Named Beasley Director/NTR Sales In Tampa Bay
In Brief - October 19, 2016
October 18, 2016
Rob Stringer Promoted To CEO Of Sony Music Entertainment
iHeartMedia St. Louis Announces The Debut Of The New Alt 104.9
Entercom Agrees To Acquire Four Radio Stations In Charlotte From Beasley Broadcast Group
Ebro Returns To Portland
Music News
Billboard Women in Music Event to Honor Shania Twain, Halsey
Quick Hits: Twenty One Pilots, Green Day, Justin Bieber, Tom Petty & The Heartbreakers, Mariah Carey, Neil Young
Prince’s Paisley Park Approved to Open Permanently for Public Tours
Quick Hits: Jason Derulo, Alessia Cara, Hailee Steinfeld, Lady Gaga, Tove Lo
Kings of Leon Earn First #1 Album
Quick Hits: The Chainsmokers, Drake, Prince, Sting, Charlie Puth, The Decemberists, Dead or Alive
Quick Hits: Radiohead, Frank Ocean, A$AP Ferg
"Crash" Into Against Me!
Maroon 5 Closes The Top 40 and Hot AC Radio Panels Upon Impact
Jordan Fisher Will Make His Broadway Debut In Hamilton On November 22
Quick Hits: Kanye West, Eminem, Bruno Mars, Gwen Stefani
Pearl Jam, 2Pac & Depeche Mode Lead 2017 Rock Hall Nominees
Green Day Tops Billboard 200 For Their Third Time
Quick Hits: Liam Payne, Rock & Roll Hall Of Fame, Mother Love Bone
Quick Hits: Kings Of Leon, Elton John, Roger Waters

Jon Zellner
EVP/Programming Operations

          Question Of
           The Week

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!