CBS Radio Announces "AMPLIFY" Program
March 7, 2013


Justin Timberlake
CBS Radio has announced a new program, called "AMPLIFY," which the broadcaster says will utilize its "massive reach across the country and deep array of traditional and new media platforms," as CBS is "taking a commanding step forward in the way they present and promote artists on-air, online, and through live experiences with listeners." Under the AMPLIFY program, CBS Radio has created a series of exclusive national content initiatives that it says "will grow the popularity of proven artists, as well as those on the rise across its Pop, Country, Rock, Adult Contemporary and Urban stations." 

Justin Timberlake and Country superstar Blake Shelton will be the first to participate in AMPLIFY, as Timberlake prepares to release his anticipated new album, The 20/20 Experience on Tuesday, March 19, and Shelton's Based On A True Story drops on Tuesday, March 26. Additionally, Swedish DJ Avicii will get the star treatment from CBS Radio stations, who will spotlight the rising electronic star from Monday, April 1 through Friday, April 5. 

"Consumers have historically turned to radio to discover new music - a fact that remains true today," said Dan Mason, CBS Radio President/CEO. "And with AMPLIFY, our stations are creating additional opportunities to showcase the incredible talents of the artists whose songs are destined to be among our favorites of all time, and providing fans with a deeper appreciation of what they hear on the radio." 

Added Greg Strassell, CBS Radio SVP of Programming, "Our programmers take their role in helping create the next breakthrough artist seriously. We are pleased to put forward a platform that will cultivate new music fans and drive more interest in the industry." 

Elements of AMPLIFY include:

  • IMPACT: When one of today's biggest names in music is ready to unveil their latest project, CBS Radio listeners will be sure to know about it through its IMPACT program. Extensive on-air promotion on format specific stations across the country will begin in the days leading up to the song or album debut, and a dedicated section on station websites will highlight the artist and provide an array of editorial features. 
  • LAUNCH: Chosen exclusively by CBS Radio's reputable programming team, LAUNCH artists are those rising stars of the music industry you absolutely need to be listening to. On-air programming will highlight clips from their latest release, and an extensive online companion will be available complete with artist specific pages, multi-media content and links to purchase music.
  • ARTIST HOOK-UPS: Not your ordinary radio station event - these are once in a lifetime, money can't buy experiences.  Listeners can expect front row access, intimate settings, and unusual destinations as they join their favorite artists on a thrilling musical journey.
  • SONG INTROS: Continuing on a path CBS Radio set down several years ago intended to familiarize the audience with song titles and artists, stations will incorporate into their programming personalized intros voiced by the musicians themselves, offering candid insight into the stories and meaning behind their hit song or album.
  • RADIO.COM: The online and mobile destination for the best in music, sports, talk and news programming, Radio.com will take an active role in engaging fans with original audio and video content including streaming, exclusive editorial features, live and on-demand concerts and events, and rich storytelling. Select CBS Television Stations will also have the ability to showcase a sampling of this programming during their local newscasts, an opportunity exclusive to CBS Radio.

CBS Radio's AMPLIFY with Justin Timberlake launches on Saturday, March 16 and continues through his album release. A promotion will provide the audience with the chance to win a copy of The 20/20 Experience, as well as qualify for a trip for two to one of the stops on Timberlake's upcoming tour where they will meet JT, as well as watch him perform.

Blake Shelton fans will hear highlights from his new album and the artist himself on CBS Radio's 12 Country stations beginning on Saturday, March 23. Listeners will also be eligible to attend the Academy of Country Music Awards in Las Vegas, with one grand prize winner receiving the chance of a lifetime to watch the show's rehearsal and get a backstage tour with the best-selling country artist.




 
Breaking News
European Music Industry Reacts to "Brexit"
iHeartMedia-Nashville Names Morgan Huelsman Digital PD
In Brief - June 24, 2016
June 23, 2016
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
CBS Radio's Lisa Dent, Tim Roberts & Mick Anselmo Honored By Country Radio Hall Of Fame
June 22, 2016
Cumulus Media Appoints John Abbot as Chief Financial Officer
iHeartMedia Cannes Event With Ryan Seacrest And Usher
Berlin School & iHeartMedia Announce Return Of 'Leadership in Audio Innovation' Scholarship Competition
iHeartMedia/St. Louis Announces Launch Of Pride Radio St. Louis
June 21, 2016
Community Broadcasters Purchase Florida Stations From Apex Broadcasting
jācapps to Host Webinar on Understanding the Connected Car
NAB Introduces Inaugural PILOT Innovation Challenge
Report: Syndicated Radio Morning Host Kane Arrested For Allegedly Assaulting Wife
In Brief - June 21, 2016
June 20, 2016
Public Voting for National Radio Hall of Famers Starts Today
Music Artists & Industry Unite for DMCA Reform Appeal
iHeartMedia Launches First Programmatic Private Marketplace For Digital Radio
In Brief - June 20, 2016
June 17, 2016
CBS Radio Houston Names Rich Pangilinan APD/MD At KKHH (Hot 95.7)
Nielsen: The Modern Dad: An Untapped Audience For Marketers
Alpha Media Portland Names Kelsey McDaniel Director of Marketing
June 16, 2016
iHeartMedia Names Dan Mason as Senior Advisor for Broadcast Relations
Y100 Announces Mia Amini as Assistant Program Director
Music News
Kelly Clarkson Signs Worldwide Deal With Atlantic Records
Quick Hits: Bernie Worrell, Rihanna, Aerosmith, Kennedy Center Honors, Ralph Stanley
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
Nick Jonas Debuts at #2, Drake Still Tops Billboard 200
Quick Hits: Made In America festival, Drake, Rita Ora, P.M. Dawn, Grouplove, The Beatles
Quick Hits: Guns N' Roses, Christina Aguilera, Meat Loaf, Suicide Squad soundtrack
The Recording Academy Announces Amendments and Dates For Grammy Voting
Quick Hits: Phantogram and Tupac Shakur
Quick Hits: Kanye West, The Grammys, Deftones, Lollapalooza, Charlie Puth
Kanye West Announces Saint Pablo Tour
Quick Hits: Iggy Azalea, Colbie Caillat, BET Awards, Breakaway Music Festival
Singer Christina Grimmie Shot and Killed After Concert
FMQB NOW

Brad Savage, PD
WAPS/Akron

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!