CBS Radio Announces "AMPLIFY" Program
March 7, 2013


Justin Timberlake
CBS Radio has announced a new program, called "AMPLIFY," which the broadcaster says will utilize its "massive reach across the country and deep array of traditional and new media platforms," as CBS is "taking a commanding step forward in the way they present and promote artists on-air, online, and through live experiences with listeners." Under the AMPLIFY program, CBS Radio has created a series of exclusive national content initiatives that it says "will grow the popularity of proven artists, as well as those on the rise across its Pop, Country, Rock, Adult Contemporary and Urban stations." 

Justin Timberlake and Country superstar Blake Shelton will be the first to participate in AMPLIFY, as Timberlake prepares to release his anticipated new album, The 20/20 Experience on Tuesday, March 19, and Shelton's Based On A True Story drops on Tuesday, March 26. Additionally, Swedish DJ Avicii will get the star treatment from CBS Radio stations, who will spotlight the rising electronic star from Monday, April 1 through Friday, April 5. 

"Consumers have historically turned to radio to discover new music - a fact that remains true today," said Dan Mason, CBS Radio President/CEO. "And with AMPLIFY, our stations are creating additional opportunities to showcase the incredible talents of the artists whose songs are destined to be among our favorites of all time, and providing fans with a deeper appreciation of what they hear on the radio." 

Added Greg Strassell, CBS Radio SVP of Programming, "Our programmers take their role in helping create the next breakthrough artist seriously. We are pleased to put forward a platform that will cultivate new music fans and drive more interest in the industry." 

Elements of AMPLIFY include:

  • IMPACT: When one of today's biggest names in music is ready to unveil their latest project, CBS Radio listeners will be sure to know about it through its IMPACT program. Extensive on-air promotion on format specific stations across the country will begin in the days leading up to the song or album debut, and a dedicated section on station websites will highlight the artist and provide an array of editorial features. 
  • LAUNCH: Chosen exclusively by CBS Radio's reputable programming team, LAUNCH artists are those rising stars of the music industry you absolutely need to be listening to. On-air programming will highlight clips from their latest release, and an extensive online companion will be available complete with artist specific pages, multi-media content and links to purchase music.
  • ARTIST HOOK-UPS: Not your ordinary radio station event - these are once in a lifetime, money can't buy experiences.  Listeners can expect front row access, intimate settings, and unusual destinations as they join their favorite artists on a thrilling musical journey.
  • SONG INTROS: Continuing on a path CBS Radio set down several years ago intended to familiarize the audience with song titles and artists, stations will incorporate into their programming personalized intros voiced by the musicians themselves, offering candid insight into the stories and meaning behind their hit song or album.
  • RADIO.COM: The online and mobile destination for the best in music, sports, talk and news programming, Radio.com will take an active role in engaging fans with original audio and video content including streaming, exclusive editorial features, live and on-demand concerts and events, and rich storytelling. Select CBS Television Stations will also have the ability to showcase a sampling of this programming during their local newscasts, an opportunity exclusive to CBS Radio.

CBS Radio's AMPLIFY with Justin Timberlake launches on Saturday, March 16 and continues through his album release. A promotion will provide the audience with the chance to win a copy of The 20/20 Experience, as well as qualify for a trip for two to one of the stops on Timberlake's upcoming tour where they will meet JT, as well as watch him perform.

Blake Shelton fans will hear highlights from his new album and the artist himself on CBS Radio's 12 Country stations beginning on Saturday, March 23. Listeners will also be eligible to attend the Academy of Country Music Awards in Las Vegas, with one grand prize winner receiving the chance of a lifetime to watch the show's rehearsal and get a backstage tour with the best-selling country artist.




 
Breaking News
Kim Guthrie Appointed President of Cox Media Group
Lori Bennett Joins Cumulus Grand Rapids As OM/PD
iHeartMusic Music Festival Rocked Las Vegas
KPLV-FM (93.1 The Party)/Las Vegas Flips To 93.1 The Mountain
KUDL (Star 106.5)/Sacramento To Recognize Residents' Service To Community
September 23, 2016
iHeartMedia Introduces On Demand Services iHeartRadio Plus & iHeartRadio All Access
2016 NAB Marconi Radio Award Winners Announced
September 22, 2016
Ray Nelson Joins Cumulus As VP/Market Manager, Huntsville, AL
Britney Spears Headlines An All-Star Lineup For B96/Chicago's Jingle Bash
Concord Music Group Appoints Tom "Grover" Biery SVP/Digital Marketing, Strategy and D2C
B98.5 & Melissa Carter Celebrate Atlanta Pride 2016
September 21, 2016
iHeartMedia Honolulu Unveils On-Air Lineup For 93.9 The Beat
Cumulus Brings "Zazza Mornings with Cheree" To WZNS/Fort Walton Beach & WABD/Mobile
New ASCAP Digital Team To Transform Services For Members, Licensees
In Brief - September 21, 2016
September 20, 2016
Report: Pandora Tops Rapidly Changing US Music Streaming Market
2016 iHeartRadio Music Festival Superstar Presenters and Attendees Revealed
CBS Radio Renews Content and Distribution Agreement with Westwood One
WODS/Boston Presents 103.3 AMP Radio's Electric Bounce House
September 19, 2016
NuVoodoo Ratings Study: Radio Station Contests Have A Problem
Big Boy Annouces Real 92.3/Los Angeles' "The Real Show"
NAB: FM Chip in Smartphones Data For North America
September 16, 2016
Pandora and Warner Music Group Announce Direct Licensing Agreement
Throwbacks Come To Peoria On WNGY (G102.3)
Music News
Drake's Views Back at #1 on Billboard 200
Louise Goffin plays Carnegie Hall with music legend Donovan
Metallica to Perform on The Howard Stern Show
The Weeknd Releases New Single with Daft Punk
FMQB Photo Pass: AC/DC
Beyoncé to Headline Charity Tidal X Concert
Quick Hits: The Weeknd, Metallica, Lady Gaga, Chance the Rapper & Kanye West, Tori Amos
Quick Hits: Prince, Mariah Carey, AC/DC
Five New Debuts in Billboard 200's Top Ten
Quick Hits: RHCP, Lady Gaga, Bon Jovi, Green Day
Quick Hits: Prince tribute concert, Coldplay, Billie Joe Armstrong
Lady Gaga's New Album Joanne Arrives October 21
FMQB Retro-Active: Ken Sharp Reviews Jeff Lynne's ELO Live In Concert and Chats with the Unique Performer
Quick Hits: DNCE, Tom Morello & Global Citizen: The World On Stage
Lady Gaga Scores Massive #1 Most Added Honors At Radio
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!