CBS Radio Announces "AMPLIFY" Program
March 7, 2013


Justin Timberlake
CBS Radio has announced a new program, called "AMPLIFY," which the broadcaster says will utilize its "massive reach across the country and deep array of traditional and new media platforms," as CBS is "taking a commanding step forward in the way they present and promote artists on-air, online, and through live experiences with listeners." Under the AMPLIFY program, CBS Radio has created a series of exclusive national content initiatives that it says "will grow the popularity of proven artists, as well as those on the rise across its Pop, Country, Rock, Adult Contemporary and Urban stations." 

Justin Timberlake and Country superstar Blake Shelton will be the first to participate in AMPLIFY, as Timberlake prepares to release his anticipated new album, The 20/20 Experience on Tuesday, March 19, and Shelton's Based On A True Story drops on Tuesday, March 26. Additionally, Swedish DJ Avicii will get the star treatment from CBS Radio stations, who will spotlight the rising electronic star from Monday, April 1 through Friday, April 5. 

"Consumers have historically turned to radio to discover new music - a fact that remains true today," said Dan Mason, CBS Radio President/CEO. "And with AMPLIFY, our stations are creating additional opportunities to showcase the incredible talents of the artists whose songs are destined to be among our favorites of all time, and providing fans with a deeper appreciation of what they hear on the radio." 

Added Greg Strassell, CBS Radio SVP of Programming, "Our programmers take their role in helping create the next breakthrough artist seriously. We are pleased to put forward a platform that will cultivate new music fans and drive more interest in the industry." 

Elements of AMPLIFY include:

  • IMPACT: When one of today's biggest names in music is ready to unveil their latest project, CBS Radio listeners will be sure to know about it through its IMPACT program. Extensive on-air promotion on format specific stations across the country will begin in the days leading up to the song or album debut, and a dedicated section on station websites will highlight the artist and provide an array of editorial features. 
  • LAUNCH: Chosen exclusively by CBS Radio's reputable programming team, LAUNCH artists are those rising stars of the music industry you absolutely need to be listening to. On-air programming will highlight clips from their latest release, and an extensive online companion will be available complete with artist specific pages, multi-media content and links to purchase music.
  • ARTIST HOOK-UPS: Not your ordinary radio station event - these are once in a lifetime, money can't buy experiences.  Listeners can expect front row access, intimate settings, and unusual destinations as they join their favorite artists on a thrilling musical journey.
  • SONG INTROS: Continuing on a path CBS Radio set down several years ago intended to familiarize the audience with song titles and artists, stations will incorporate into their programming personalized intros voiced by the musicians themselves, offering candid insight into the stories and meaning behind their hit song or album.
  • RADIO.COM: The online and mobile destination for the best in music, sports, talk and news programming, Radio.com will take an active role in engaging fans with original audio and video content including streaming, exclusive editorial features, live and on-demand concerts and events, and rich storytelling. Select CBS Television Stations will also have the ability to showcase a sampling of this programming during their local newscasts, an opportunity exclusive to CBS Radio.

CBS Radio's AMPLIFY with Justin Timberlake launches on Saturday, March 16 and continues through his album release. A promotion will provide the audience with the chance to win a copy of The 20/20 Experience, as well as qualify for a trip for two to one of the stops on Timberlake's upcoming tour where they will meet JT, as well as watch him perform.

Blake Shelton fans will hear highlights from his new album and the artist himself on CBS Radio's 12 Country stations beginning on Saturday, March 23. Listeners will also be eligible to attend the Academy of Country Music Awards in Las Vegas, with one grand prize winner receiving the chance of a lifetime to watch the show's rehearsal and get a backstage tour with the best-selling country artist.




 
Breaking News
Pat Cerullo Named PD of KTFM & JACK-FM/San Antonio
Nielsen Report: Country Music’s Cross-Over Popularity
Triton Digital Announces Compliance With IAB Specification For Digital Audio Ads
In Brief - October 31, 2014
October 30, 2014
Journal Communications Reports Third Quarter 2014 Results
Irving Azoff Leading New Music Rights Venture
Crush Music Announces Two New Hires
In Brief - October 30, 2014
October 29, 2014
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict We’ll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
Music News
Pitbull & Enrique Iglesias Continue The Party
Quick Hits: Iggy Azalea, Foo Fighters, Robin Thicke, Metallica, Public Enemy
Quick Hits: K. Michelle, Billboard Touring Awards, George Ezra, Phish
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!