iHeartRadio Adds Local News, Weather & Traffic To Its Custom Stations
March 11, 2013
Clear Channel's iHeartRadio digital radio service has announced "Add-Ins," a new feature of its Custom Stations, which the company says will offer users "more convenience and control over their personalized digital listening experience." Beginning today, the new "Add-Ins" feature will enable iHeartRadio listeners to insert short local news, weather and traffic updates into their Custom Stations when listening online.
iHeartRadio will now offer a geo-targeted news and information experience. "Add-Ins" brings another level of personalization to listeners’ Custom Stations by allowing users to add local news, traffic and/or weather via regular updates into the listening experience. iHeartRadio's ability to utilize Clear Channel's national broadcast resources allows users to receive localized information based on their current location or choose to receive updates from hundreds of markets across the country while listening to the music they love. Once enabled in Account Settings, "Add-Ins" will automatically pinpoint the listener’s location – or users can set an alternate location by entering a zip code under the manual “Add-Ins” settings.
"Clear Channel’s best-in-class infrastructure and local content resources now allow iHeartRadio users to get timely local updates in a way no other digital radio service can replicate," said Brian Lakamp, CCM+E President of Digital. "With iHeartRadio’s new ‘Add-Ins’ feature, listeners can choose to stay connected to their hometown, get easy updates on their work commute and know whether or not they should take an umbrella when they leave the house."
"Add-Ins" is now available on iHeartRadio.com, with iPhone, Android and other platforms coming soon.