Kelly Survey Says FM Still Important In The Dashboard
March 15, 2013
Kelly Music Research has conducted a country-wide survey about in-car radio listening, and the results show that FM radio is still the most important audio feature in the dashboard. Satellite Radio comes in a distant second to FM, with 46 percent of people saying it is "Somewhat Important" and 19 percent saying it is "Very Important" when purchasing a car.
"A radio that plays FM radio stations is still clearly the most important audio offering a dashboard can provide. An overwhelming 99 percent of respondents say that if they were buying a car next week, FM in the dashboard is 'Important.' 89 percent say FM Radio is 'Very Important,'" explained VP/General Manager Paul Kelly.
Other findings in the survey show that AM Radio does not fare nearly as well. In fact, of the audio features tested, AM is least important with 54 percent of respondents saying AM is "Not Important At All." Internet Radio in the dashboard is not far behind Satellite, with 44 percent calling it "Somewhat Important" and 13 percent saying "Very Important." HD Radio did not do much better than AM. Fifty-one percent of people say HD Radio is "Not Important at All" and only 9 percent say HD is "Very Important."