Arbitron has reported in its March 2013 RADAR (Radio’s All Dimension Audience Research) Radio Network Ratings report, noting that nearly 180 million Persons 12 and older, or approximately 68 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.

Arbitron notes that the RADAR March 2013 survey period demonstrates network radio’s power in reaching a mass audience in all demographics. Commercials aired on the 46 radio networks measure reached:

• 68.2 percent of Persons aged 12+ (179,923,000 Persons)
• 68.6 percent of Persons aged 18+ (163,738,000 Persons)
• 68.1 percent of Persons aged 35+ (113,417,000 Persons)
• 70.9 percent of Persons aged 18-49 (95,091,000 Persons)
• 71.7 percent of Persons aged 25-54 (89,654,000 Persons)

Last week, Arbitron released further highlights from its March 2013 RADAR 116 report.