Timberlake Scores Huge Week With The 20/20 Experience
March 27, 2013

Justin Timberlake's The 20/20 Experience has quickly become the best selling album of 2013, and also JT's most successful debut as a solo artist. In its first week in stores, the album shot straight to #1 on the sales chart by selling 968,000 copies, according to Nielsen SoundScan. By comparison, Timberlake's last album, FutureSex/LoveSounds, debuted at No. 1 with 684,000 while his 2002 set, Justified, bowed at No. 2 with a 439,000 start. Of the 968,000 albums sold, 53 percent were sold on CD and 47 percent were sold digitally, while less than 1 percent were vinyl purchases. Considering that the set sold 452,000 downloads this week, that makes it the third-largest week ever for a digital album. Only Lady Gaga's Born This Way (662,000) and Taylor Swift's Red (465,000) sold more downloads in a single week.

Internationally, the album hit the #1 position on iTunes in 89 countries, and was also the biggest 2013 dbut on the UK charts as well. The 20/20 Experience earned JT his first #1 album in Germany, and the album is also officially #1 in Australia, Canada, Korea, New Zealand, Ireland, Switzerland and across Asia. 

The 20/20 Experience also marks the 19th biggest debut sales week for any album since SoundScan began tracking sales data in 1991. It is the third-largest sales week for a male singer in the SoundScan era, behind only Usher and Garth Brooks, according to Billboard.com. Usher's Confessions (2004) and Brooks' Double Live sets debuted with 1.10 million and 1.09 million, respectively. The 20/20 Experience also had the best-selling first week sales since Swift's aforementioned Red was released in 2012 with sales of 1.2 million.

With the exception of Timberlake's massive debut, the rest of the sales chart was pretty tame. The only other new debut in the Top 10 this week is Country singer Kacey Musgraves with Same Trailer Different Park, arriving at #2 by shifting 43,000 copies. Bruno Mars' Unorthodox Jukebox climbs 5-3 with 41,000, Luke Bryan's Spring Break... Here to Party is #4 with 38,000, and P!nk's The Truth About Love is #5 with 36,000. Imagine Dragons are in the #6 slot with Night Visions, selling 29,000 units, and last week's top-selling album, Bon Jovi's What About Now, slides to #7 this week with 29,000. The Les Misérables soundtrack is back up to #8 with 28,000 after it was reissued with bonus songs, Mumford & Sons' Babel is steady at #9 with 27,000, and Rihanna's Unapologetic is #10 with 26,000.




 
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Rob Roberts
OM/Cumulus Atlanta

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