NPD Group: Among Younger Listeners, Streaming Gaining On AM/FM
April 3, 2013

A new study from The NPD Group looks at the usage of online radio services among music listeners between the ages of 13 and 35, and finds that in Q4 2012, Pandora and other subscription-based and free Internet radio services accounted for nearly one quarter (23 percent) of their average weekly music listening time. This is an increase from a share of 17 percent the previous year.

As Internet-radio listening rose among this age group, listening to AM/FM radio, which now accounts for 24 percent of music-listening time, declined by two percentage points. In the 36-and-older age group, by contrast, Internet radio accounted for just 13 percent of music listening, while AM/FM radio dominated listening methods with a 41 percent share.

"Driven by mobility and connectivity, music-streaming services are rapidly growing their share of the music listening experience for teens and young adults, at the expense of traditional music listening methods," said Russ Crupnick, SVP Of Industry Analysis at NPD.

AM/FM radio led in Q4 '12 with 24 percent of the music listening share, among 13-35 year-olds, followed by Internet radio with 23 percent and digital files with 15 percent. On-Demand listening held 14 percent of the share, with CDs making up just nine percent. Satellite radio accounted for five percent, while all other options added up to ten percent.

As listening to music on mobile devices increases, NPD’s "Music Acquisition Monitor" also reported a decline in consumers listening to CDs and digital music files. In fact, more than half of Pandora and iHeartRadio users used their mobile phone to access those services. Roughly one in five Pandora or iHeartRadio users are also currently connecting to those services in their cars, which has in the past typically been the bastion of AM/FM radio listening.

Among music listeners between the ages of 13 and 35, Pandora has a significant lead in terms of usage, with 39 percent reporting usage of its free option. iHeartRadio came in second with 11 percent, followed by the free version of Spotify with nine percent. Grooveshark held just three percent of the usage of those surveyed. All of the other streaming music options suggested made up just two percent each: Slacker, Pandora One, TuneIn, Last.fm and Xbox Music.

Six out of 10 consumers (62 percent) between the ages of 13 and 35 who used streaming services used these services more than they had in the past, and 51 percent reported that most of their music listening was in their cars.

"Whether it’s listening to AM/FM radio or Pandora, music continues to be an integral element in the American driving and commuting experience," Crupnick said.




 
Breaking News
BIA/Kelsey Projects $139.3 Billion In Local Media Revenue By 2015
Allison Warren Named VP/Market Manager For Cumulus-Nashville
Lauren MacLeash Named OM For CBS Radio's KMNB, KZJK/Minneapolis
CBS Radio’s “We Can Survive” Concert Returns On October 24
September 19, 2014
Broadcast Music, Inc. Reports Record-Breaking Revenues Of $977 Million
The Week In Review: 9/15-9/19
106.7 The Beat Comes to Columbus
In Brief - September 19, 2014
September 18, 2014
Cat Collins Joins iHeartMedia's National Programming Platforms Team
TT Torrez Joins HOT 97/New York As Music Director
In Brief - September 18, 2014
September 17, 2014
Charese Fruge Named VP, Programming, CBS Radio Las Vegas
iHeartRadio Music Festival To Stream, Broadcast Live Across Multiple Platforms Nationwide
KDKB/Phoenix Becomes ALT AZ 93-3, Arizona's Alternative
Report: U.S. Advertising Expenditures Increased 0.7 Percent In Q2 2014
In Brief - September 17, 2014
September 16, 2014
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
BIA/Kelsey Releases New Study On SMB Social Media Usage
Music News
iHeartRadio Festival Takes Over Vegas
Quick Hits: Hozier, Charli XCX, Madonna, Pink Floyd
Jennifer Hudson Talks New Album
The Week In Review: 9/15-9/19
Quick Hits: Queen, Freddie Mercury, Michael Jackson, Foo Fighters, JLo, Iggy Azalea,
U2, Apple Partnership Has More In Store
Quick Hits: Metallica, Kanye West & Lorde, Dr. Dre, Paul McCartney
FMQB Photo Pass: Steve Winwood & Tom Petty
Quick Hits: Lecrae, Bruce Springsteen, Jessie J
Taylor Swift Talks 1989
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
U2 Already Plotting Next Album?
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!