NPD Group: Among Younger Listeners, Streaming Gaining On AM/FM
April 3, 2013

A new study from The NPD Group looks at the usage of online radio services among music listeners between the ages of 13 and 35, and finds that in Q4 2012, Pandora and other subscription-based and free Internet radio services accounted for nearly one quarter (23 percent) of their average weekly music listening time. This is an increase from a share of 17 percent the previous year.

As Internet-radio listening rose among this age group, listening to AM/FM radio, which now accounts for 24 percent of music-listening time, declined by two percentage points. In the 36-and-older age group, by contrast, Internet radio accounted for just 13 percent of music listening, while AM/FM radio dominated listening methods with a 41 percent share.

"Driven by mobility and connectivity, music-streaming services are rapidly growing their share of the music listening experience for teens and young adults, at the expense of traditional music listening methods," said Russ Crupnick, SVP Of Industry Analysis at NPD.

AM/FM radio led in Q4 '12 with 24 percent of the music listening share, among 13-35 year-olds, followed by Internet radio with 23 percent and digital files with 15 percent. On-Demand listening held 14 percent of the share, with CDs making up just nine percent. Satellite radio accounted for five percent, while all other options added up to ten percent.

As listening to music on mobile devices increases, NPD’s "Music Acquisition Monitor" also reported a decline in consumers listening to CDs and digital music files. In fact, more than half of Pandora and iHeartRadio users used their mobile phone to access those services. Roughly one in five Pandora or iHeartRadio users are also currently connecting to those services in their cars, which has in the past typically been the bastion of AM/FM radio listening.

Among music listeners between the ages of 13 and 35, Pandora has a significant lead in terms of usage, with 39 percent reporting usage of its free option. iHeartRadio came in second with 11 percent, followed by the free version of Spotify with nine percent. Grooveshark held just three percent of the usage of those surveyed. All of the other streaming music options suggested made up just two percent each: Slacker, Pandora One, TuneIn, Last.fm and Xbox Music.

Six out of 10 consumers (62 percent) between the ages of 13 and 35 who used streaming services used these services more than they had in the past, and 51 percent reported that most of their music listening was in their cars.

"Whether it’s listening to AM/FM radio or Pandora, music continues to be an integral element in the American driving and commuting experience," Crupnick said.




 
Breaking News
Pandora Expects To Exceed Q4 2016 Guidance, Citing Subscription Momentum and RPM Growth
SiriusXM Launches "Hits 1 in Hollywood"
In Brief - January 13, 2017
January 12, 2017
Beasley Names Debbie Mazella Program Director Of Magic 98.3/New Jersey
The Dave & Mahoney Morning Show Returns To KXTE (X107.5)/Las Vegas
January 11, 2017
Cumulus Promotes Matt Raback To VP/Market Manager For York-Lancaster-Reading, PA
Crystal Castorena Named GM For Impact Radio Group
Justin Luvv Named Afternoon On-Air Personality/Imaging Director For WRWM/Indianapolis
January 10, 2017
Ron Parker Named New Afternoon Host At WLS-FM/Chicago
KLOS/Los Angeles Kicks Off 2017 With New Programming Additions
Mark Kassof & Co. Launches Mobile Music Test
January 9, 2017
Steve Butler Renews With CBS Radio As VP/News Programming
Beasley Media Group Promotes AJ Lurie To VP/Market Manager, Wilmington, Delaware
Cumulus Promotes Wallace To OM, Shickles To PD In Flint, MI
Beasley Names Brian Samborski Regional Director/National Sales
Trish Gazall Signs Multi-Year Renewal At KEZK/St. Louis
January 6, 2017
Nathan Fast To Host Mornings on KVIL/Dallas-Fort Worth
iHeartMedia Austin Extends Agreement with The Bama, Rob & Heather Show on KVET FM
Emmis Announces Third Quarter Earnings
SiriusXM Exceeds 2016 Subscriber Guidance; Issues 2017 Subscriber and Financial Guidance
January 5, 2017
iHeartMedia Orlando Expands Three Programming Roles
CBS Radio Philadelphia Relaunches WZMP-FM As "Today's 96.5"
Johnnie D Named Program Director At WGCI/Chicago
Beasley Launches New Mainstream AC B98.7 In Tampa
Music News
U2, Chili Peppers, The Weeknd & Chance the Rapper Headlining Bonnaroo
Quick Hits: Ed Sheeran, Ariana Grande, John Legend, Fifty Shades Darker, Trent Reznor
Quick Hits: Ed Sheeran, Prince
Quick Hits: Rocklahoma, Prince's Estate, Big Sean, Shaky Knees Music Festival, Spoon
U2 Announce Joshua Tree Anniversary Tour
Quick Hits: Panorama Festival, Green Day, Billboard 200, A Perfect Circle
Ed Sheeran Releases Two New Singles
Tool, Chance the Rapper & Phoenix Headlining Governors Ball
Beyoncé, Radiohead & Kendrick Lamar Headlining Coachella 2017
Quick Hits: BottleRock Napa Valley Festival, The Chainsmokers, Ed Sheeran
Pop Star George Michael Dead at 53
The Music World Mourns George Michael
Pearl Jam, ELO, Tupac & More Elected to Rock Hall of Fame
New Nine Inch Nails EP Arriving Next Week
Adele, Coldplay Win Big at BBC Music Awards
FMQB NOW

FMQB At Issue

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!