Triton Digital Releases February Online Audio Rankings
April 3, 2013
Triton Digital has released its monthly Internet audio rankings for February 2013, with Pandora on the cusp of reaching two million AAS (Average Active Sessions) for Monday - Friday (6a-8p) in the Domestic Rankings. Pandora had 1,918,000 AAS in February, with over 876 million Session Starts, down from January when it had over 900 million. Clear Channel was ranked #2 once again, with 301,068 AAS and 122.7 million Session Starts. Cumulus moved to third place, passing CBS Radio, which was ranked fourth. Slacker, Cox Radio, EMF Corporate, NPR Member Stations, ESPN Radio and Entercom filled out the top ten.
Looking at February's All Streams Ranker (M-F, 6a-8p), Clear Channel was on top with 303,403 AAS, followed by Digitally Imported at #2 and Prisa Radio at #3. CBS Radio, Cumulus, Slacker, EMF Corporate, Cox, NPR and ESPN round out the top ten.
For the full week Domestic Ranker (6a-mid), Pandora was still #1, with 1,657,727 AAS, followed by Clear Channel again, then Slacker in third place. Cumulus, CBS Radio, NPR, Cox, EMF Corporate, ESPN and Entercom fill out the top ten for this category. And for the All Streams Ranker's full week stats (6a-mid), Clear Channel was still #1, followed by Digitally Imported, Prisa Radio, Slacker, CBS Radio, Cumulus, NPR, EMF Corporate, Cox and 977Music.com.
Triton Digital also released additional data and analysis this month, looking at AAS during the primetime daypart of Monday through Friday 6:00am to 8:00pm, Triton found a modest six percent growth from January to February. Triton adds that AAS has increased 34 percent from February 2012 to February 2013. Comparing the mobile versus desktop segments over that time period, there has been AAS growth of 43 percent in mobile listening, while desktop listening only saw an increase of five percent.
With the growth in mobile listening comes an overall decrease in Average Time Spent Listening (ATSL), going from a 46 minute average in February 2012 to a 39 minute average in February 2013. Meanwhile, in February 2012, mobile ATSL was 33 minutes while desktop ATSL was 1:01 hours. In February 2013, mobile ATSL dropped to 31 minutes, while desktop ATSL rose to 1:05 hours.
Triton says that this data indicates that engagement at the desktop is roughly double that of mobile devices, but the growth in listening is being driven by shorter listening sessions on mobile devices.