NABOB Weighs In On FCC, Arbitron-Nielsen Deal
April 5, 2013

The National Association of Black Owned Broadcasters (NABOB) has weighed on on both the FCC's ongoing review of ownership rules, as well as the acquisition of Arbitron by Nielsen. In the latest NABOB newsletter, Executive Director Jim Winston wrote that his organization has been urging the FCC "to refrain from further relaxing any of its ownership rules, including its radio-newspaper cross-ownership rules. In letters to the commissioners and formal comments filed with the Commission, NABOB explained that, 'If large radio group owners are now allowed to combine their multiple station ownership advantage with ownership of a daily newspaper, the group owner will combine the radio and newspaper sales forces, and will be able to offer advertisers a combined radio-newspaper buy, which will leave minority owners even more disadvantaged in their efforts to compete in the marketplace.'"

In another statement, NABOB said that while it has concerns about the Arbitron-Nielsen deal, it is not asking the FTC or the Department of Justice to block the sale. The organization says it is "cautiously optimistic" about the Arbitron-Nielsen deal, adding that "The combination of the companies could provide better and more extensive audience measurement benefits to both the television and radio industries." NABOB has been very critical of Arbitron over the years, claiming that stations popular with minorities have been under-sampled in its ratings, especially after the PPM roll out.




 
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Jeff Sottolano
Director of Programming
CBS Radio

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