Wednesday, April 23, 2014
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Kassof Study: Radio Tied With TV As Second-Most Important Media
April 17, 2013

A new study from Mark Kassof & Co. finds that the Internet is far and away the most important media option for Americans ages 18-64. Radio was ranked in second place, tied with television. Earlier this month, Kassof surveyed 502 people, ages 18-64, to ask how important the Internet, radio, TV and newspapers are to them.

Kassof found that "the Internet rules over all," as three-fourths of those surveyed rated it with a 4 or a 5 out of a five-point scale (5 = "very important"). Radio and TV were essentially tied for second place, with half rating them a 4 or 5, though TV had a slight lead percentage-wise with respondents ranking it "very important."

Out of those surveyed, 26 percent said radio was "very important," with 24 percent ranking it a 4. Also, 23 percent ranked it with a 3, 16 percent gave it a 2 and 11 percent said radio was "not at all important" with a 1.

Broken down by age groups, radio was ranked third-most important to ages 18-24, 25-34, 35-44 and 55-64, with only 45-54 year-old ranking it tied for #1 with the Internet.

Kassof writes, "radio remains a big deal…as important as TV, and much more important than newspapers. By virtue of that alone, radio deserves a bigger share of advertiser dollars than it’s been getting for years. Even so, if your station isn’t aggressively working on extending its brand to the internet (and mobile devices) it’s time — no,  past time — to get busy!"

More information can be found at www.kassof.com.

 




 
Breaking News
Jelli Launches Record Number Of Radio Stations On Its Ad Platform In Q1 2014
Matt Siegel Extends Contract With Kiss 108/Boston Through 2018
In Brief - April 23, 2014
FMQB FYI... Links You Should Know About
April 22, 2014
CCM+E Announces New iHeartRadio Networks
Emmis Announces Investment in Funkmaster Flex
In Brief - April 22, 2014
April 21, 2014
Major Labels Sue Pandora Over Pre-1972 Songs
NBC And Clear Channel Celebrate Music's Biggest Stars At First Ever iHeartRadio Music Awards
Tanch Named Afternoon Host and APD At KHTP/Seattle
In Brief - April 21, 2014
April 17, 2014
Report: Two-Thirds See Radio As Local
L & L And Alpha Merge As Alpha Media
In Brief - April 17, 2014
FMQB FYI... Links You Should Know About
April 16, 2014
BIA/Kelsey Says "The Internet Radio Revolution Has Arrived"
In Brief - April 16, 2014
April 15, 2014
Alan Chartrand Named Market President For CCM+E-Boston
CBS Radio New York SVP Market Manager Don Bouloukos To Retire
In Brief - April 15, 2014
April 14, 2014
CCM+E Research Report: The Power of Personality
In Brief - April 14, 2014
April 11, 2014
The Week In Review: 4/7-4/11
Music News
Frozen Staves Off Arrival Of Four New Debuts
Quick Hits: Beyoncé & Boots, Coldplay, Wiz Khalifa, Saturday Night Live, Jack Johnson, Boston Calling Festival
Eminem, Pearl Jam & Outkast To Headline ACL Music Festival
FMQB Photo Pass: Christina Perri
Quick Hits: Lorde, Kings of Leon, Katy Perry, Jack White, Outkast
More Surprises At Coachella's Second Weekend
Quick Hits: Miley Cyrus, Prince, Gwen Stefani, Christina Aguilera, Guns N' Roses, Foo Fighters, Little Mix, Broken Bells, Maxwell
Prince And Warner Bros. Records Unveil New Partnership
Grohl & Novoselic Talk Nirvana's Hall Of Fame Night
Quick Hits: Coldplay, Forbes' wealthiest rappers, American Idol, Beck, The Whigs
AC/DC Will "Continue To Make Music"
Frozen Soundtrack Still Rock Solid In Sales
Quick Hits: Miley Cyrus, Jay Z & Beyonce, Made In America festival, Paul McCartney, The Who, Golden Gods Awards
Is AC/DC Really Retiring?
Quick Hits: Nirvana, Imagine Dragons, 2 Chainz, Muse, The Rolling Stones
FMQB NOW

Nick Petropoulos
Glassnote Entertainment
Group

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!