Experts: FTC Considering Advertising Implications Of Arbitron-Nielsen Merger
April 26, 2013

With the FTC currently studying Nielsen's acquisition of Arbitron, the Commission is expected to consider its implications on new media and advertising. According to a panel of experts polled by Reuters, the FTC is likely looking at the deal while focusing on "cross-platform data designed to tell advertisers in a holistic way what customers watch on television, listen to on the radio, look at online and see on their mobile devices."

Six of the eight antitrust experts surveyed by Reuters believe the FTC will give the deal a thumbs-up, with one expert suggesting a challenge to the deal is possible.

Nielsen's expansion into radio measurement could be an issue with approval. "It's putting a lot of eggs in one basket. That's the biggest concern," said Brad Adgate, VP of Research at Horizon Media, Inc. told Reuters. He added that, "The feeling is that Nielsen is buying Arbitron to get a better grip on measuring mobile. Nielsen doesn't have anything similar. Not for mobile they don't. ... This will not be rubber-stamped [by the FTC]."

"My area of concern would be foreclosure of potential (cross-platform) competition to Nielsen in particular," said Ankur Kapoor, an antitrust lawyer with Constantine Cannon LLP. "If you think about where and how people consume media, it's literally everywhere. To get a meaningful measurement, you have to be cross-platform."

Speaking on yesterday's earnings call, Nielsen CEO David Calhoun gave an update on the status of the company's acquisition of Arbitron. According to Media Daily News, Calhoun said it will take between 60 days and four months before the FTC finishes its review of documents related to the deal.




 
Breaking News
CBS Corporation Extends Chairman/President/CEO Les Moonves
KDMX (102.9 NOW)/Dallas Adds Kannon In Afternoon Drive
Entercom-Charlotte Signs Contract Extension with Matt & Ramona Show
May 19, 2017
Cumulus Media Oxnard/Ventura Names Matthew "Doughboy" Florence PD For KVYB
Westwood One Presents Backstage at the BBMAs
May 18, 2017
iHeartMedia St. Louis Names Maurice DeVoe PD For KMJM (100.3 The Beat)
May 17, 2017
Atlantic Records Promotes Dionnee Harper & Marsha St. Hubert To SVPs of Urban Marketing
Entercom San Diego & Portland Form Partnership With Pearl Jam's Vitalogy Foundation
Vevo Announces New Hires On Original Content Team
May 16, 2017
Universal Music Group & Tencent Music Entertainment Group Enter Stategic Agreement
B96/Chicago To Host Niall Horan, Stream Live Performance
May 15, 2017
Cumulus Reports First Quarter Results
National Radio Hall of Fame Announces 2017 Nominees
Heidi Raphael Named VP/Corporate Communications for Beasley Media Group
Beasley Media Group & jacapps To Debut Customized WRIF iPhone Stickers
May 12, 2017
eQB NOW
Cumulus Media Promotes Troy Hanson To VP/Operations For Chicago Station Group
May 11, 2017
iHeartMedia New Orleans Names Steve McNair Market President
Emmis Announces Fourth Quarter and Full-Year Earnings
98.5 KLUC/Las Vegas Promotes Jon Que To Music Director
In Brief - May 11, 2017
May 10, 2017
iHeartMedia Denver Names JoJo Turnbeaugh Regional SVP/Programming
Music News
It's a Sign of the Times: Harry Styles Debuts at #1
Drake Dominates Billboard Music Awards
Chris Cornell's Wife Issues Statement on His Death
Rocker Chris Cornell Dead at 52
The Entertainment World Remembers Chris Cornell
FMQB Photo Pass: Metallica
Katy Perry Announced as First Judge for American Idol Reboot
Katy Perry Announces New Album Witness, North American Tour
Rapper Logic Debuts Atop Billboard 200
Quick Hits: Beyonce, Kendrick Lamar, Paramore
Jay Z Inks $200 Million Deal with Live Nation
iHeartRadio Streaming Exclusive Harry Styles Station
Jay Z, Chili Peppers & Gorillaz Headlining New York's Meadows Music and Arts Festival
Quick Hits: Miley Cyrus, SIA, The National, Modest Mouse
Quick Hits: The Grammy Awards, Imagine Dragons, Calvin Harris, Harry Styles, Katy Perry, The Rolling Stones, Snoop Dogg / Linkin Park
FMQB NOW

Nicki Farag,
SVP of Promotion,
Def Jam Recordings

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!