Experts: FTC Considering Advertising Implications Of Arbitron-Nielsen Merger
April 26, 2013

With the FTC currently studying Nielsen's acquisition of Arbitron, the Commission is expected to consider its implications on new media and advertising. According to a panel of experts polled by Reuters, the FTC is likely looking at the deal while focusing on "cross-platform data designed to tell advertisers in a holistic way what customers watch on television, listen to on the radio, look at online and see on their mobile devices."

Six of the eight antitrust experts surveyed by Reuters believe the FTC will give the deal a thumbs-up, with one expert suggesting a challenge to the deal is possible.

Nielsen's expansion into radio measurement could be an issue with approval. "It's putting a lot of eggs in one basket. That's the biggest concern," said Brad Adgate, VP of Research at Horizon Media, Inc. told Reuters. He added that, "The feeling is that Nielsen is buying Arbitron to get a better grip on measuring mobile. Nielsen doesn't have anything similar. Not for mobile they don't. ... This will not be rubber-stamped [by the FTC]."

"My area of concern would be foreclosure of potential (cross-platform) competition to Nielsen in particular," said Ankur Kapoor, an antitrust lawyer with Constantine Cannon LLP. "If you think about where and how people consume media, it's literally everywhere. To get a meaningful measurement, you have to be cross-platform."

Speaking on yesterday's earnings call, Nielsen CEO David Calhoun gave an update on the status of the company's acquisition of Arbitron. According to Media Daily News, Calhoun said it will take between 60 days and four months before the FTC finishes its review of documents related to the deal.




 
Breaking News
Nielsen Reports Second Quarter 2014 Results
WRQX's Marc Orem Named Cumulus' "CBOS Star of the Week"
In Brief - July 30, 2014
FMQB FYI... Links You Should Know About
July 29, 2014
SiriusXM Reports Second Quarter 2014 Results
Do It For Kidd
In Brief - July 29, 2014
July 28, 2014
CCM+E Names Maynard SVP of Programming
Bob Rivers Ending Long-Running Morning Show
In Brief - July 28, 2014
July 25, 2014
eQB NOW
The Week In Review: 7/21-7/25
Pandora Reports Increase In Revenue, Net Loss In Q2
WRQX/Washington, D.C. Announces New Morning Show
In Brief - July 25, 2014
July 24, 2014
WQHT (HOT 97) New York Names Jay Dixon As Program Director
Townsquare Media, Inc. Announces Pricing of Initial Public Offering
iHeartRadio Survey Reveals Funniest Woman in America + Best Disney Song Ever
In Brief - July 24, 2014
July 23, 2014
Taylor Swift, Coldplay & More To Headline 2014 iHeartRadio Music Festival
CC Media Holdings Reports 1% Revenue Increase In Q2
CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
Jacobs Media's 6th Annual Public Radio Tech Survey Released
In Brief - July 23, 2014
FMQB FYI... Links You Should Know About
Music News
5 Seconds Of Summer Debut At #1, Announce 2015 Tour
Quick Hits: Foo Fighters, Iggy Azalea, Virgin Free Fest, Maynard James Keenan
Lady Gaga & Tony Bennett Jazz Album Officially Announced
Quick Hits: Jessie J + Ariana Grande + Nicki Minaj, Muse, TV On the Radio, Hozier, Primus, Led Zeppelin
FMQB Retro-Active: Ken Sharp Gets Up Close with Graham Nash and Tom Petty
Quick Hits: Nicki Minaj, Fences / Macklemore & Ryan Lewis, Courtney Love / Kurt Cobain biopic, Wings, Bleachers
The Week In Review: 7/21-7/25
Quick Hits: Lil Wayne, Metallica, Pearl Jam, Lionel Richie
MTV Names Iggy Azalea New Host Of House Of Style
Quick Hits: Farm Aid 2014, Beyoncé, Ozzy Osbourne, Stevie Nicks
"Weird Al" Yankovic Lands First #1 Album Of His Career
Quick Hits: Hilary Duff, Pharrell & Miley Cyrus, Jack White, Ryan Adams, Mudvayne / Greg Tribbett
Godsmack Unleashes Epic "Generation Day"
Quick Hits: MAGIC!, One Direction, Kimbra, Uncle Kracker, Billy Joel
Weezer Goes "Back To The Shack"
FMQB NOW

Farshad Family, SVP
Local Media Product Leadership
Nielsen Audio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!