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May 3, 2013

eQB COVER STORY

WNRN/Charlottesville GM/PD Dave Benson


Dave Benson has programmed legendary commercial Triple A outlets including KBCO/Denver-Boulder, KFOG/San Francisco and, most recently, KMTT/Seattle. After leaving The Mountain, Benson “converted” to the non-comm side, taking the GM/PD post at WNRN/Charlottesville, VA late last fall. In this FMQB interview, Benson talks to about the decision to “switch sides,” what he has learned about non-commercial radio, why he finds it creatively stimulating and how he can apply decades on the commercial side to lead a non-comm to greater success. [more]

PROGRAMMING TO WIN
Six Steps To Writing A Six Million Dollar Promo

For this week’s Programming To Win column, our imaging expert Rich Van Slyke gives you six tips to crafting a “six million dollar promo.” Van Slyke says that a great promo needs just six sentences to have an impact and lays out what those sentences should contain. [more]

QUESTION OF THE WEEK





 



What are the most recent songs you added that created a buzz or generated instant listener feedback? [more]
HOT SHOTS



 


Paramore, Mark Adams, Filter, Drew Hauser, Roxy Myzal, New Politics, Jim Maschio, Mark Thompson [more]

THIS WEEK IN FMQB HISTORY







Rob Morris, Boomer, Jeff Kapugi, Mark Medina, Rod Phillips, Jeff Murray [more]




 
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