Nielsen: Wealthier Consumers Make Up 70% Of Entertainment Spending
May 2, 2013

A new "U.S. Entertainment Consumer Report" from Nielsen looks at spending on entertainment and unsurprisingly finds that the wealthier households make up the majority of dollars spent on music, movies, books and more. Consumers in households earning an average annual income of $66,000 account for more than 70 percent of spending on entertainment. Not only did the survey find that these high entertainment spenders have more discretionary income than low or moderate spenders, they also participate in more entertainment activities. This group is also more likely to be female, ethnically diverse and have young children in their household.

Moderate spenders on entertainment have an average annual household income of $51,000, while low spenders earn just a bit more, at $52,000. All three segments spend the most time each week playing video games and listening to music.

High spenders average 4.3 hours per week listening to music, while moderate spenders reported an average of 5.1 hours and low spenders listening to music 6.1 hours per week. High spenders also average 3.4 hours a week "attending live events," while moderate spenders reported 3.5 hours per week and low spenders at 2.9 hours a week.




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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