Jacobs Media's Techsurvey9 Format Webinars Scheduled
May 8, 2013
Following the release of the results from Jacobs Media's Techsurvey 9, the company has announced a series of webinars for six key format groupings from the study. Each presentation will provide format-specific information on the digital, social, and media habits of radio listeners, including new data broken down generationally.
"While the total data from Techsurvey9 is incredibly compelling, everyone in radio knows that the real actionable information emerges when we look at it by format," comments Jacobs Media President Fred Jacobs. "Each format has its own unique digital footprint. Pinterest is important for some formats, while Twitter is essential in others. No other research company offers a chance to get a deep dive format analysis to help broadcasters shape their strategies, their programming, and their sales."
Participation in each webinar is open to all radio stations and costs $99. Each participant will receive webinar access as well as their format’s "Media Usage Pyramid" that graphically illustrates the hierarchy of media habits from the study. The webinars are scheduled on the following dates and times.
May 14 at 2:00pm EDT – Country
May 17 at 2:00pm EDT – Christian
May 21 at 2:00pm EDT – News/Talk
May 29 at 2:00pm EDT – Sports
June 4 at 2:00pm EDT – Rock (AAA, Alternative, Classic Rock, Active Rock)