Triton Digital Releases Online Audio Rankings For March
May 8, 2013

Triton Digital has released its monthly Internet audio rankings for March 2013, with Pandora remaining atop the online listenership metrics. Pandora's AAS (Average Active Sessions# for Monday - Friday #6a-8p) in the Domestic Rankings actually slipped, from over 1.9 million in February to 1,849,802 AAS. This may tie in with its recent cap on mobile monthly streaming. Pandora's Session Starts were back up to over 905 million in March.

Clear Channel was ranked #2 once more, with 309,871 AAS and almost 138.6 million Session Starts. Slacker climbed from fifth to third place in March, edging past Cumulus (#4) and CBS Radio (#5). The top ten is filled out by NPR Member Stations, Cox Radio, EMF Corporate, Entercom and ESPN Radio.

Looking at March's All Streams Ranker (M-F, 6a-8p), Clear Channel was at #1 again with 312,047 AAS, followed by Digitally Imported at #2 and Prisa Radio at #3. Slacker was at #4, with CBS Radio ranked fifth. Cumulus, NPR, Cox, EMF Corporate and filled out the top ten.

For the full week Domestic Ranker (6a-mid), Pandora was still #1, with 1,598,194 AAS. Clear Channel was ranked #2 and Slacker pulled ahead in this category again, to third place. Cumulus, CBS, NPR, Cox, EMF Corporate, Entercom and ESPN round out the top ten. And for the All Streams Ranker's full week stats (6a-mid), Clear Channel was still #1, followed by Digitally Imported, Slacker, Prisa Radio, CBS, Cumulus, NPR, Cox, and EMF Corporate.

Triton Digital also released additional data and analysis this month, digging into the effects of Pandora's decision to cap its mobile listening. In March, Pandora began capping mobile listening at 40 hours per month. As a result, Triton found a three percent drop in mobile listening for Pandora during the Monday through Sunday 6:00am to midnight daypart from March to February. During the same time period, Triton found a 23 percent increase in Pureplay mobile listening and a five percent increase in Terrestrial.

Triton notes, "At first glance, 3 percent may not seem overly concerning, but we have to take into account the scale of Pandora’s audience. Did capping Pandora drive a portion of their mobile listeners to other Pureplays, such as Slacker, who saw an 18 percent gain during the same period? It's possible. Or, perhaps this growth is attributed to the fact that mobile audio consumption was our fastest growing segment in March 2013. Looking back to the year prior, mobile listening accounted for 46 percent of all audio consumption in March 2012. Today, we have crossed the threshold where over half of all listening is consumed on mobile devices."

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Mark Adams
San Francisco

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