Lew Dickey Discusses Limbaugh's Effect On Cumulus Revenue
May 10, 2013

In a short interview on Bloomberg TV's In The Loop, Cumulus Chairman/President/CEO Lew Dickey discussed Rush Limbaugh's effect on his company's bottom line. Speaking with host Betty Liu, Dickey said that Cumulus lost "millions of dollars" due to the backlash against Limbaugh after last year's controversial comments about Sandra Fluke. He added that News/Talk makes up approximately 10 percent of Cumulus' business and it "took a hit because of those events." Liu noted that Cumulus had attributed $5.5 million in lost ad revenue to boycotts of Limbaugh in 2012. Dickey says that since then, ad revenue has been on the rise once again for Cumulus and some of the advertisers that had left have now returned.

When asked about Limbaugh's complaints over being publicly singled out for Cumulus' losses, Dickey said, "Sometimes contracts can get negotiated in public. We prefer not to do that. ... We have the premier talk distribution platform in the U.S. and if you want to be on a big stage in this game, you need to be on our radio stations in the largest markets. They're the biggest signals, the heritage brands, and everybody knows that."

Dickey confirmed that Limbaugh's contract with Cumulus expires at the end of 2013 but did not want to comment on any contract negotiations. Liu also asked if right wing Talk radio "don't have as big of a place on radio as they once did" given the politics in America today, to which Dickey replied, "I think everything has to evolve...and we see that the general public is evolving, society is evolving, but I think we have to make sure these radio stations do a wonderful job of reflecting the local communities in which they compete."

You can watch the three-minute segment here.




 
Breaking News
WQHT (HOT 97) New York Names Jay Dixon As Program Director
Townsquare Media, Inc. Announces Pricing of Initial Public Offering
iHeartRadio Survey Reveals Funniest Woman in America + Best Disney Song Ever
In Brief - July 24, 2014
July 23, 2014
Taylor Swift, Coldplay & More To Headline 2014 iHeartRadio Music Festival
CC Media Holdings Reports 1% Revenue Increase In Q2
CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
Jacobs Media's 6th Annual Public Radio Tech Survey Released
In Brief - July 23, 2014
FMQB FYI... Links You Should Know About
July 22, 2014
Clear Channel's iHeartRadio Partners With AdsWizz
Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
Pandora Hires Lars Murray As VP Of Industry Relations
In Brief - July 22, 2014
July 21, 2014
Evolve Music Group Signs Worldwide Agreement With Capitol Music Group
Second Annual KBA WKU Radio Talent Institute Underway
2014 Conclave Learning Conference Dates Announced
In Brief - July 21, 2014
July 18, 2014
Hubbard Radio Elevates Drew Horowitz To President/COO
The Week In Review: 7/14-7/18
CCM+E Names Jeff Davis OM For Greenville & Asheville Markets
Tony Cortez Upped to APD At KTFM/San Antonio
In Brief - July 18, 2014
July 17, 2014
Report: Driving Radio's Value With U.S. Auto Buyers
In Brief - July 17, 2014
Music News
MTV Names Iggy Azalea New Host Of House Of Style
Quick Hits: Farm Aid 2014, Beyoncé, Ozzy Osbourne, Stevie Nicks
"Weird Al" Yankovic Lands First #1 Album Of His Career
Quick Hits: Hilary Duff, Pharrell & Miley Cyrus, Jack White, Ryan Adams, Mudvayne / Greg Tribbett
Godsmack Unleashes Epic "Generation Day"
Quick Hits: MAGIC!, One Direction, Kimbra, Uncle Kracker, Billy Joel
Weezer Goes "Back To The Shack"
Quick Hits: Avicii, iTunes Festival, Adam Levine, The Script, Demi Lovato, Johnny Marr
Upcoming Maroon 5 Album Features Gwen Stefani Duet
The Week In Review: 7/14-7/18
Quick Hits: Beyonce, Teen Choice Awards, Aaliyah, The Roots
Beyoncé Leads 2014 MTV Video Music Awards
Quick Hits: Bruno Mars, Kanye West & Iggy Azalea, Busta Rhymes, The Smashing Pumpkins, Pearl Jam, Johnny Winter
Sia's 1000 Forms Of Fear Is #1
Quick Hits: The Beatles, Tool, Jason Mraz, David Bowie
FMQB NOW

Chase Murphy, PD
KXXM, KQXT/San Antonio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!