Lew Dickey Discusses Limbaugh's Effect On Cumulus Revenue
May 10, 2013

In a short interview on Bloomberg TV's In The Loop, Cumulus Chairman/President/CEO Lew Dickey discussed Rush Limbaugh's effect on his company's bottom line. Speaking with host Betty Liu, Dickey said that Cumulus lost "millions of dollars" due to the backlash against Limbaugh after last year's controversial comments about Sandra Fluke. He added that News/Talk makes up approximately 10 percent of Cumulus' business and it "took a hit because of those events." Liu noted that Cumulus had attributed $5.5 million in lost ad revenue to boycotts of Limbaugh in 2012. Dickey says that since then, ad revenue has been on the rise once again for Cumulus and some of the advertisers that had left have now returned.

When asked about Limbaugh's complaints over being publicly singled out for Cumulus' losses, Dickey said, "Sometimes contracts can get negotiated in public. We prefer not to do that. ... We have the premier talk distribution platform in the U.S. and if you want to be on a big stage in this game, you need to be on our radio stations in the largest markets. They're the biggest signals, the heritage brands, and everybody knows that."

Dickey confirmed that Limbaugh's contract with Cumulus expires at the end of 2013 but did not want to comment on any contract negotiations. Liu also asked if right wing Talk radio "don't have as big of a place on radio as they once did" given the politics in America today, to which Dickey replied, "I think everything has to evolve...and we see that the general public is evolving, society is evolving, but I think we have to make sure these radio stations do a wonderful job of reflecting the local communities in which they compete."

You can watch the three-minute segment here.




 
Breaking News
CBS Radio Extends Scott Shannon
iHeartMedia Reports Results For 2015 Second Quarter
Benztown Promotes Christopher "Jack" Johansing To Marketing Director
July 29, 2015
iHeartMedia Charlotte Names Keith Hotchkiss Market President
Pierre Bouvard: Radio's Delivers On Amazon Prime Day
In Brief - July 29, 2015
July 28, 2015
Cumulus Appoints Brian Thomas As PD For WLS-FM/Chicago
AT&T To Activate FM Chips On Android Smartphones
BroadbandTV & BMG Form Strategic Alliance To Support New Generation Of Music Artists
Chicago Radio Legend John Records Landecker To Sign Off After 40 Years On-Air
Cumulus-Buffalo Re-Signs Shredd and Ragan For Mornings At WEDG
Rare Job Ops at 98 Rock/Baltimore
In Brief - July 28, 2015
July 27, 2015
Emmis Announces Executive Promotions
iHeartRadio Joins Snapchat Discover
Pandora Listeners Receive More Uninterrupted Hours With Sponsored Listening
July 24, 2015
Radio Industry & SESAC Reach Settlement
The Week In Review: 7/20-7/24
CBS Radio Names David Yadgaroff As SVP/Market Manager For Philadelphia
In Brief - July 24, 2015
July 23, 2015
Frankie V. Heads Home To Boston
Major Changes at CBS RADIO
In Brief - July 23, 2015
July 22, 2015
VH1 President Tom Calderone Exits The Network
Music News
Kanye, Sam Smith, The Who & Many More Announced For iHeartRadio Music Festival
FMQB Retro-Active: Ken Sharp Talks to Cherie Currie, and Reviews Live Releases From The Who and The Rolling Stones
Quick Hits: Dr. Dre, U2, Zayn Malik, Gary Clark Jr.
Macklemore Talks New Album, Relapse Into Drug Use
Quick Hits: Meghan Trainor, Justin Bieber, Janelle MonŠe, Keith Richards, Lollapalooza, Chance The Rapper, Neil Young
Imagine Dragons, Jack Johnson Join Farm Aid 30
Quick Hits: Rise Against, Keith Richards, Puscifer, Judas Priest & Mastodon, Mat Kearney, Circa Survive
Rapper Future Hits #1 With Surprise Album
Quick Hits: U2 & Lady Gaga, Disclosure & Sam Smith, Ed Sheeran, Mariah Carey, Bobbi Kristina Brown, Guns N' Roses, Sevendust, Joseph Jackson
Ed Sheeran TV Special To Air On NBC
The Week In Review: 7/20-7/24
Quick Hits: Five Finger Death Punch, Prince, Meg Myers, The Grateful Dead
Quick Hits: Lil Wayne & Charlie Puth, Vance Joy, Lana Del Rey
Quick Hits: Selena Gomez, James Blake / Kanye West, Incubus
Taylor Swift, Ed Sheeran Lead MTV VMA Noms
FMQB NOW

Jonathan Shuford, PD
WRVW/Nashville

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!