Lew Dickey Discusses Limbaugh's Effect On Cumulus Revenue
May 10, 2013

In a short interview on Bloomberg TV's In The Loop, Cumulus Chairman/President/CEO Lew Dickey discussed Rush Limbaugh's effect on his company's bottom line. Speaking with host Betty Liu, Dickey said that Cumulus lost "millions of dollars" due to the backlash against Limbaugh after last year's controversial comments about Sandra Fluke. He added that News/Talk makes up approximately 10 percent of Cumulus' business and it "took a hit because of those events." Liu noted that Cumulus had attributed $5.5 million in lost ad revenue to boycotts of Limbaugh in 2012. Dickey says that since then, ad revenue has been on the rise once again for Cumulus and some of the advertisers that had left have now returned.

When asked about Limbaugh's complaints over being publicly singled out for Cumulus' losses, Dickey said, "Sometimes contracts can get negotiated in public. We prefer not to do that. ... We have the premier talk distribution platform in the U.S. and if you want to be on a big stage in this game, you need to be on our radio stations in the largest markets. They're the biggest signals, the heritage brands, and everybody knows that."

Dickey confirmed that Limbaugh's contract with Cumulus expires at the end of 2013 but did not want to comment on any contract negotiations. Liu also asked if right wing Talk radio "don't have as big of a place on radio as they once did" given the politics in America today, to which Dickey replied, "I think everything has to evolve...and we see that the general public is evolving, society is evolving, but I think we have to make sure these radio stations do a wonderful job of reflecting the local communities in which they compete."

You can watch the three-minute segment here.




 
Breaking News
jācapps Cracks The Connected Car Code For Radio
ABC Radio, SLS Las Vegas & Skyview Networks Announce Strategic Sales & Radio Programming Relationship
WLTW/New York Celebrates Broadway This Summer At 106.7 LITE FM’s Broadway in Bryant Park 2016
CBS Radio Grabs Its Share of Gracie Awards
WXPN/Philadelphia Reaches A Milestone 30,000 Members
June 27, 2016
iHeartMedia-Columbia Names Jonathan Reed Program Director At WNOK
Hilary Returns to 91X/San Diego
Greater Media Restructuring Leads to Layoffs
June 24, 2016
European Music Industry Reacts to "Brexit"
iHeartMedia-Nashville Names Morgan Huelsman Digital PD
In Brief - June 24, 2016
June 23, 2016
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
CBS Radio's Lisa Dent, Tim Roberts & Mick Anselmo Honored By Country Radio Hall Of Fame
June 22, 2016
Cumulus Media Appoints John Abbot as Chief Financial Officer
iHeartMedia Cannes Event With Ryan Seacrest And Usher
Berlin School & iHeartMedia Announce Return Of 'Leadership in Audio Innovation' Scholarship Competition
iHeartMedia/St. Louis Announces Launch Of Pride Radio St. Louis
June 21, 2016
Community Broadcasters Purchase Florida Stations From Apex Broadcasting
jācapps to Host Webinar on Understanding the Connected Car
NAB Introduces Inaugural PILOT Innovation Challenge
Report: Syndicated Radio Morning Host Kane Arrested For Allegedly Assaulting Wife
In Brief - June 21, 2016
June 20, 2016
Public Voting for National Radio Hall of Famers Starts Today
Music News
Jennifer Hudson Signs With Epic Records
Quick Hits: Pink Floyd, Riot Fest
BET Awards Honor Prince, Get Political
Drake Still at #1, Chili Peppers Debut at #2
Kelly Clarkson Signs Worldwide Deal With Atlantic Records
Quick Hits: Bernie Worrell, Rihanna, Aerosmith, Kennedy Center Honors, Ralph Stanley
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
Nick Jonas Debuts at #2, Drake Still Tops Billboard 200
Quick Hits: Made In America festival, Drake, Rita Ora, P.M. Dawn, Grouplove, The Beatles
Quick Hits: Guns N' Roses, Christina Aguilera, Meat Loaf, Suicide Squad soundtrack
The Recording Academy Announces Amendments and Dates For Grammy Voting
Quick Hits: Phantogram and Tupac Shakur
FMQB NOW

Brad Savage, PD
WAPS/Akron

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!