Lew Dickey Discusses Limbaugh's Effect On Cumulus Revenue
May 10, 2013

In a short interview on Bloomberg TV's In The Loop, Cumulus Chairman/President/CEO Lew Dickey discussed Rush Limbaugh's effect on his company's bottom line. Speaking with host Betty Liu, Dickey said that Cumulus lost "millions of dollars" due to the backlash against Limbaugh after last year's controversial comments about Sandra Fluke. He added that News/Talk makes up approximately 10 percent of Cumulus' business and it "took a hit because of those events." Liu noted that Cumulus had attributed $5.5 million in lost ad revenue to boycotts of Limbaugh in 2012. Dickey says that since then, ad revenue has been on the rise once again for Cumulus and some of the advertisers that had left have now returned.

When asked about Limbaugh's complaints over being publicly singled out for Cumulus' losses, Dickey said, "Sometimes contracts can get negotiated in public. We prefer not to do that. ... We have the premier talk distribution platform in the U.S. and if you want to be on a big stage in this game, you need to be on our radio stations in the largest markets. They're the biggest signals, the heritage brands, and everybody knows that."

Dickey confirmed that Limbaugh's contract with Cumulus expires at the end of 2013 but did not want to comment on any contract negotiations. Liu also asked if right wing Talk radio "don't have as big of a place on radio as they once did" given the politics in America today, to which Dickey replied, "I think everything has to evolve...and we see that the general public is evolving, society is evolving, but I think we have to make sure these radio stations do a wonderful job of reflecting the local communities in which they compete."

You can watch the three-minute segment here.




 
Breaking News
Universal Music Group Appoints Gautam Srivastava to EVP, Human Resources
Intergr8 Research: Which Hits Shazam Can Help You Spot Early
Beasley Broadcast Group Declares Quarterly Cash Dividend
In Brief - May 26, 2016
May 25, 2016
Nielsen Insights: Their Generation
NAB Statement on Court Ruling on Media Ownership Rules
Republic Records Celebrate DNCE Going Double Platinum
May 24, 2016
iHeartMedia Wins Legal Battle
Spotify's Losses Increase As Revenues Grow Faster
Pierre Bouvard: The TV Upfront: History, 2016 issues, and What It Means For Radio
United Stations Adds Sammy Hagar's Radio Show
May 23, 2016
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
May 18, 2016
Rare On-Air Opening At Power 106 Los Angeles
Ross Mahoney Named PD/PM Drive Host At KXTE/Las Vegas
Music News
The Weeknd Tops Billboard Music Award Winners
Quick Hits: Teen Choice Awards, Bon Jovi, The Killers
Quick Hits: Eminem, Mariah Carey, Red Nose Day TV Special, My Morning Jacket, The Tragically Hip
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
Ozzfest and Knotfest Combine Forces
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!