Steve Sinicropi Named VP/Market Manager For Entercom-Greenville
May 16, 2013
After announcing his exit this week as Market Manager of Cox Media Group's Greenville-Spartanburg, SC cluster, Steve Sinicropi crosses town as the new VP/Market Manager for Entercom's Greenville cluster.
In his new role, Sinicropi will oversee all five Entercom-Greenville stations: CHR WFBC, News/Talk WORD-AM/FM, Classic Rock WROQ, Rock WTPT and AC WSPA.
"I am excited to have Steve join Entercom to lead our team. His years of success in the Greenville market, combined with his insights into how integrated marketing can help get advertisers measurable results, make him the right person to lead our strong team, and incredibly strong brands in the Upstate of South Carolina," said Entercom Regional President Michael Doyle.
Prior to Sinicropi’s decade at Cox Media Group-Greenville, he served for five years as VP/GM for CBS’s Talk WKRK/Detroit. He also served ten years as VP/GM for All Pro Broadcasting-Milwaukee. In Milwaukee, he was also the President of Cybertoons Digital.
"I am thrilled to join the Entercom team. This is an incredible opportunity to join one of the largest and most respected broadcasters in the country. Entercom Greenville has five powerful brands and great digital assets along with the largest audience in the Greenville/Spartanburg market," said Sinicropi. "I’m looking forward to working with the Entercom team to serve our listeners through great programing, provide unparalleled service to the community, and help our advertisers create and execute the best marketing and advertising solutions in the Upstate of South Carolina."