CMG Stations Aid In Oklahoma Tornado Relief
May 23, 2013


CMG-Tulsa's tornado relief drive
In addition to Cox Enterprises' $1 million donation to tornado relief efforts in Oklahoma, Cox Media Group radio and TV stations around the country have been assisting in aiding those affected by this week's devastation. CMG-Tulsa stations filled three semi-trucks packed with water and supplies that will go to help the American Red Cross with their relief efforts.   The team also raised more than $40,600, and the count is rising. 

"Serving our communities is one of the many things we take pride in," said CMG-Tulsa VP/Market Manager Gene Vidler. "To have so many co-workers and listeners come together to help Oklahomans in need is a special thing." CMG-Tulsa Radio Director of Sales Matt Ledbetter adds, "This has been a total group effort from CMG radio and TV. It’s been a wonderful experience in spite of the tragedy of both the Shawnee and Moore tornadoes." 

Meanwhile, fundraising efforts are taking place in other CMG markets, including:

  • CMG-Atlanta’s B98.5, WSB-AM, 97.1 The River and Kiss 104.1 have all been airing hourly IDs asking listeners to text a donation to the American Red Cross beginning early Tuesday morning. Personalities on the stations are doing various live solicits as well, asking for monetary donations to the Red Cross through texting or RedCross.org.
  • CMG-Jacksonville’s WOKV linked to the Red Cross on WOKV.com and have promoted that frequently in newscasts and on social media.  Additionally, the Morning Mess and team at 95.1 WAPE (THE BIG APE) dedicated the day to Oklahoma Tornado relief by encouraging all listeners to donate to the Red Cross by texting "Red Cross" to 90999. When listeners texted and got the receipt text back, the station asked them to tweet that pic to us using hashtag #FL4OK. By noon the hash tag #fl4ok reached 21,702 accounts, and had 105,413 impressions. WAPE has also been supporting this on its Facebook/Twitter/Instagram accounts. We also are posting all the names of people who donated on our studio wall. As of noon, WAPE had 30 names on the wall which equates to $300. Our goal is $1,000.
  • CMG-Orlando Radio and TV have teamed up with Fifth Third Bank to invite listeners and viewers to donate to any Central Florida Fifth Third Bank location under the account, Oklahoma Relief Fund and via Twitter #OrlandoCares. CMG Radio and TV employees will be in the community today, May 23, at various locations from 11-1 p.m. with live call ins and news shots. Additionally on Friday, May 24, Power 95.3, K92.3 and News 96.5 will all be airing live morning show broadcasts from various locations. All donations will go directly to the Oklahoma Red Cross for tornado relief efforts.
  • CMG-San Antonio’s stations are airing liners, as well as online, promoting donations to Red Cross. The stations will coordinate remotes to help collect clothes, etc. this weekend, and Y-100 is in the process to air a country concert next Tuesday night to benefit the victims. It will be on NBC and hosted by Blake Shelton.



 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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