Beasley Announces Multiple Format Changes At SW Florida Cluster
June 18, 2013

Yesterday, it was reported that Beasley Broadcasting would be making a handful of changes in its Ft. Myers-Naples, FL cluster. Now the company has announced that in addition to flipping Active Rock WJBX to an ESPN Radio affiliate, it is reworking its Talk/Rock station 98 K-Rock, as well as debuting a new Modern AC format on four FM translators.

At Beasley's Southwest Florida cluster, WJBX (99X) and Rock/Talk WRXK (96 K-Rock) are merging to form "Southwest Florida’s Rock Station" on 96.1 FM. As previously reported, Sports WWCN-AM (770 ESPN Sports Radio) will be simulcast on 99.3 FM (formerly WJBX) as ESPN 99.3. In late summer, Beasley will flip the WWCN-AM signal to the Spanish-language ESPN Deportes.

Also, "The Link," a new take on the Modern AC format debuts on Beasley’s four FM translators:  96.5 in North Lee County, 98.1 in Lee County, 101.5 in Collier County, and 105.1 on Marco Island.

Effectively immediately, the Active Rock music heard previously on WJBX now airs on 96 K-Rock WRXK, with Bubba The Love Sponge in mornings and Stan and Haney in afternoons remaining on the station. Active Rock music will now play after 10:00 a.m. Chris Delozier remains PD of the station and adds midday duties.

Beasley-Southwest Florida VP/Market Manager Brad Beasley commented, "We have two phenomenal heritage brands with ‘K-Rock and 99X’.  We felt strongly that putting the best of both worlds together on one station creates the most powerful rock station of any kind in Southwest Florida."

The Modern AC format of "The Link" will air on the four translators, as well as WRXK-HD2. "The Link" will play the biggest songs from Triple A, Alternative, and Hot AC on one radio station and include artists such as Imagine Dragons, Muse, Mumford & Sons, fun. and Coldplay along with U2, R.E.M., Dave Matthews Band, INXS and more. "The Link" will also be programmed by Chris Delozier.

Brad Beasley added, "The crossover music between Alternative, Triple A, and Hot AC formats have never been hotter. We feel a unique radio station celebrating the richest artists in today’s Pop/Alternative music alongside proven artists with multiple decades of success will deliver a unique upscale audience currently not being served by the many gold-based radio stations in Southwest Florida."




 
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Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

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