Beasley Announces Multiple Format Changes At SW Florida Cluster
June 18, 2013

Yesterday, it was reported that Beasley Broadcasting would be making a handful of changes in its Ft. Myers-Naples, FL cluster. Now the company has announced that in addition to flipping Active Rock WJBX to an ESPN Radio affiliate, it is reworking its Talk/Rock station 98 K-Rock, as well as debuting a new Modern AC format on four FM translators.

At Beasley's Southwest Florida cluster, WJBX (99X) and Rock/Talk WRXK (96 K-Rock) are merging to form "Southwest Florida’s Rock Station" on 96.1 FM. As previously reported, Sports WWCN-AM (770 ESPN Sports Radio) will be simulcast on 99.3 FM (formerly WJBX) as ESPN 99.3. In late summer, Beasley will flip the WWCN-AM signal to the Spanish-language ESPN Deportes.

Also, "The Link," a new take on the Modern AC format debuts on Beasley’s four FM translators:  96.5 in North Lee County, 98.1 in Lee County, 101.5 in Collier County, and 105.1 on Marco Island.

Effectively immediately, the Active Rock music heard previously on WJBX now airs on 96 K-Rock WRXK, with Bubba The Love Sponge in mornings and Stan and Haney in afternoons remaining on the station. Active Rock music will now play after 10:00 a.m. Chris Delozier remains PD of the station and adds midday duties.

Beasley-Southwest Florida VP/Market Manager Brad Beasley commented, "We have two phenomenal heritage brands with ‘K-Rock and 99X’.  We felt strongly that putting the best of both worlds together on one station creates the most powerful rock station of any kind in Southwest Florida."

The Modern AC format of "The Link" will air on the four translators, as well as WRXK-HD2. "The Link" will play the biggest songs from Triple A, Alternative, and Hot AC on one radio station and include artists such as Imagine Dragons, Muse, Mumford & Sons, fun. and Coldplay along with U2, R.E.M., Dave Matthews Band, INXS and more. "The Link" will also be programmed by Chris Delozier.

Brad Beasley added, "The crossover music between Alternative, Triple A, and Hot AC formats have never been hotter. We feel a unique radio station celebrating the richest artists in today’s Pop/Alternative music alongside proven artists with multiple decades of success will deliver a unique upscale audience currently not being served by the many gold-based radio stations in Southwest Florida."




 
Breaking News
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
In Brief - March 26, 2015
March 25, 2015
Kannon Named Morning Host At KVIL
NAB Show Presents "Cocktails And Conversation" With Mel Karmazin
Sunday Night Slow Jams Expands Operations Team
The Orchard Acquires RoyaltyShare, Makes Strategic Investment In Korrect
In Brief - March 25, 2015
March 24, 2015
Joseph Robinson Named President Of iHeartMedia Ventures Group
Jeff Zuchowski Promoted To VP/Industry Relations At Pandora
CBS Announces New Agreement With CBS News President David Rhodes
In Brief - March 24, 2015
March 23, 2015
jâcapps V4 Platform Certified By Nielsen For Digital Audio Measurement
It's Official: Mancow To Host Mornings On The Loop
In Brief - March 23, 2015
March 20, 2015
eQB NOW
Sony Music To Purchase Remaining Interest In The Orchard
Viggle Receives Proposal From Robert F.X. Sillerman To Acquire 25% Interest In Company’s Wetpaint Business
In Brief - March 20, 2015
March 19, 2015
Tom Shurr Joins Cumulus As SVP Of Operations
Warner Bros. Records Names Ko-Fung Shih Sr. Director/National Top 40 Promotion
iHeartMedia Augusta Appoints Jay Cruze SVP of Programming
Music News
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
Lineup Announced for iHeartRadio Country Festival
Quick Hits: Outside Lands Festival, Milwaukee Summerfest, Taylor Swift, Sloss Music & Arts Fest, Justin Bieber, Skylar Grey with Kid Ink and Travis Barker, Elvis Costello
Jason Derulo Single Sets Radio Record
Quick Hits: Death Cab For Cutie, Nate Ruess, Black Sabbath, Juicy J, Built To Spill, John Fogerty
Pharrell Calls "Blurred Lines" Verdict a "Handicap" to Art
Quick Hits: Kurt Cobain, Fleetwood Mac, Chic, Twisted Sister
Quick Hits: Zayn Malik / One Direction, Snoop Dogg, Iggy Azalea & Britney Spears, Osheaga Music Festival
McCartney, Fall Out Boy Among Rock Hall Presenters
Empire Soundtrack, Madonna & Luke Bryan Top Billboard 200 Chart
FMQB NOW

Brad Dolbeer
PD, KINK/Portland

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!