Beasley Announces Multiple Format Changes At SW Florida Cluster
June 18, 2013

Yesterday, it was reported that Beasley Broadcasting would be making a handful of changes in its Ft. Myers-Naples, FL cluster. Now the company has announced that in addition to flipping Active Rock WJBX to an ESPN Radio affiliate, it is reworking its Talk/Rock station 98 K-Rock, as well as debuting a new Modern AC format on four FM translators.

At Beasley's Southwest Florida cluster, WJBX (99X) and Rock/Talk WRXK (96 K-Rock) are merging to form "Southwest Florida’s Rock Station" on 96.1 FM. As previously reported, Sports WWCN-AM (770 ESPN Sports Radio) will be simulcast on 99.3 FM (formerly WJBX) as ESPN 99.3. In late summer, Beasley will flip the WWCN-AM signal to the Spanish-language ESPN Deportes.

Also, "The Link," a new take on the Modern AC format debuts on Beasley’s four FM translators:  96.5 in North Lee County, 98.1 in Lee County, 101.5 in Collier County, and 105.1 on Marco Island.

Effectively immediately, the Active Rock music heard previously on WJBX now airs on 96 K-Rock WRXK, with Bubba The Love Sponge in mornings and Stan and Haney in afternoons remaining on the station. Active Rock music will now play after 10:00 a.m. Chris Delozier remains PD of the station and adds midday duties.

Beasley-Southwest Florida VP/Market Manager Brad Beasley commented, "We have two phenomenal heritage brands with ‘K-Rock and 99X’.  We felt strongly that putting the best of both worlds together on one station creates the most powerful rock station of any kind in Southwest Florida."

The Modern AC format of "The Link" will air on the four translators, as well as WRXK-HD2. "The Link" will play the biggest songs from Triple A, Alternative, and Hot AC on one radio station and include artists such as Imagine Dragons, Muse, Mumford & Sons, fun. and Coldplay along with U2, R.E.M., Dave Matthews Band, INXS and more. "The Link" will also be programmed by Chris Delozier.

Brad Beasley added, "The crossover music between Alternative, Triple A, and Hot AC formats have never been hotter. We feel a unique radio station celebrating the richest artists in today’s Pop/Alternative music alongside proven artists with multiple decades of success will deliver a unique upscale audience currently not being served by the many gold-based radio stations in Southwest Florida."




 
Breaking News
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
August 22, 2016
Jeff Smulyan Proposes to Take Emmis Private
WRVW (107.5 The River)/Nashville To Host Rooftop Pool Party With Demi Lovato & Nick Jonas
iHeartMedia Names Ryan McKiddy APD/MD At WSIX/Nashville
August 18, 2016
iHeartMedia Elevates Michael Preacher & Dave Carwile In North East Division
Bill Kelly To Join Cumulus Media As VP/Market Manager For Youngstown
iHeartRadio Surpasses 90 Million Registered Users
Three Broadcasting Execs Appointed to the Conclave Board of Directors
August 17, 2016
MSG Company Acquires 12% Stake in Townsquare Media
Scott Shannon To Host National Radio Hall of Fame Induction Ceremony
Mike O’Brian Re-Signs With Beasley’s KKLZ/Las Vegas
August 16, 2016
Republic Records Restructures Promotion Department, Adds Key Executives
iHeartRadio Music Awards Returning in 2017
In Brief - August 16, 2016
Music News
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
Drake Leads Nominees For BET Hip Hop Awards
Quick Hits: Kanye West, Lil Wayne
Paul McCartney Signs Worldwide Deal With Capitol Records
Lady Gaga Announces New Single, Cast in A Star Is Born
Quick Hits: Katy Perry, Nick Jonas / MTV VMAs, Tove Lo, Guns 'N Roses, Dawes
FMQB Photo Pass: 2016 Triple A Conference
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!