Arbitron Revises Reporting Policy For Streaming Radio Simulcasts
June 19, 2013

Arbitron announces that at the request of the Radio Advisory Council, the company has re-evaluated its policies regarding total line reporting (TLR) specific to streams. After some evaluation, effective with the Summer Diary survey and July PPM report period, a stream will not be required to simulcast any content outside the over-the-air stationís home Metro and DMA to be eligible for TLR. The stream must simulcast 100 percent of its content inside the over-the-air stationís home Metro and DMA. However, streams of an AM/FM station no longer need to simulcast its broadcast partner outside the stationís home Metro and DMA.

According to an announcement sent out today to Arbitron clients, a stream is eligible for TLR as long as the stream simulcasts all content 100 percent, including commercials, in the home Metro and DMA of its over-the-air partner. Under this new policy, the stream is not required to simulcast any content outside the over-the-air stationís home Metro and DMA.

The 100 percent simulcast requirement for streams will remain in effect in the over-the-air stationís Metro and DMA. Over-the-air stations requesting TLR with one another will also need to simulcast 100 percent without exception, as required under the long-standing Arbitron TLR policy.

An eligible station with a stream may request TLR on the quarterly Station Information Packet by checking the boxes in the Internet section of the Station Information Form. An Arbitron staff member will contact the station to verify the request. A station may also request TLR via an email to Arbitron Radio Station Relations. Additionally, total line estimates will be reported for a combo in any market in which the combo meets the applicable Minimum Reporting Standard. The comboís estimates are reported with the primary stationís call letters, regardless of the amount of listening the respective partners contribute.

Individual station estimates are not reported for combos that receive TLR in any syndicated Arbitron service. Individual station estimates are available to the owner of a subscribing TLR combo on a limited basis for the comboís internal use.

The new policy can be downloaded from my.arbitron.com under the Markets, Surveys & Policy section.




 
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Mike ďODĒ OíDonnell, OM
Entercom
Scranton Wilkes-Barre, PA

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