The Echo Nest Uses Musical Tastes To Predict Favorite Films
June 20, 2013

A new study from music intelligence company The Echo Nest looks at what music fans' tastes say about their other interests, and what it says about their personalities.

The Echo Nest says that, "People skip, rate, share, replay, create stations from, and otherwise interact with online music in ways they never did with any previous format. This activity generates anonymised usage data, the understanding of which can allow targeting of programming and advertising on a finer basis than was possible with the broad radio formats of yesteryear. The Echo Nest can analyze this detailed data using its unique system for understanding not only music, but also what people are saying about music, and construct detailed Taste Profiles of music fans, at scale.  The Echo Nest continues to explore how Musical Identity relates to other facets of life, which will enable new forms of cross-media recommendation and advertising; help music and other services engage users upon their first visit to a site or use of an app; and allow new possibilities including playlists based on just a few movie or book preferences, or on location, among other things."

Following up on previous research that connected musical taste to political affiliation, The Echo Nest co-founder and CTO Brian Whitman revealed new data this week showing how music preference can predict movie preference. 

By analyzing the music behavior and movie preferences of 50,000 random, anonymous people, The Echo Nest concluded, among many other things:

  • If you like listening to Jay-Z, your favorite movies are most probably Toy Story, Step Brothers or Elf.
  • If you like the movies Pure Country, 8 Seconds, or Country Strong, you most probably enjoy the music of Tim McGraw.
  • If you like crime movies, you most probably enjoy listening to Jimi Hendrix, The Beatles, The Rolling Stones, Jay-Z, The Who, Bob Dylan and Pink Floyd, in that order.
  • Science Fiction and Fantasy movies might seem similar to each other, but their fans differ quite a bit from a music taste perspective.

"We see Musical Identity, an understanding of each music fan as an overall person, as the next key driver of digital music growth," said Jim Lucchese, CEO of The Echo Nest. "Listening is unlike any other way in which people express who they are, and we have spent years of research and development forming the deepest understanding of Musical Identity based on that behavior, and on music itself."

The Echo Nest will continue to share more Musical Identity findings in the near future. The latest research into the relationship between music and movie taste is available at variogr.am, with a summary at musicalidentity.echonest.com.




 
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Jon Zellner
SVPP, iHeartMedia

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