The Echo Nest Uses Musical Tastes To Predict Favorite Films
June 20, 2013

A new study from music intelligence company The Echo Nest looks at what music fans' tastes say about their other interests, and what it says about their personalities.

The Echo Nest says that, "People skip, rate, share, replay, create stations from, and otherwise interact with online music in ways they never did with any previous format. This activity generates anonymised usage data, the understanding of which can allow targeting of programming and advertising on a finer basis than was possible with the broad radio formats of yesteryear. The Echo Nest can analyze this detailed data using its unique system for understanding not only music, but also what people are saying about music, and construct detailed Taste Profiles of music fans, at scale.  The Echo Nest continues to explore how Musical Identity relates to other facets of life, which will enable new forms of cross-media recommendation and advertising; help music and other services engage users upon their first visit to a site or use of an app; and allow new possibilities including playlists based on just a few movie or book preferences, or on location, among other things."

Following up on previous research that connected musical taste to political affiliation, The Echo Nest co-founder and CTO Brian Whitman revealed new data this week showing how music preference can predict movie preference. 

By analyzing the music behavior and movie preferences of 50,000 random, anonymous people, The Echo Nest concluded, among many other things:

  • If you like listening to Jay-Z, your favorite movies are most probably Toy Story, Step Brothers or Elf.
  • If you like the movies Pure Country, 8 Seconds, or Country Strong, you most probably enjoy the music of Tim McGraw.
  • If you like crime movies, you most probably enjoy listening to Jimi Hendrix, The Beatles, The Rolling Stones, Jay-Z, The Who, Bob Dylan and Pink Floyd, in that order.
  • Science Fiction and Fantasy movies might seem similar to each other, but their fans differ quite a bit from a music taste perspective.

"We see Musical Identity, an understanding of each music fan as an overall person, as the next key driver of digital music growth," said Jim Lucchese, CEO of The Echo Nest. "Listening is unlike any other way in which people express who they are, and we have spent years of research and development forming the deepest understanding of Musical Identity based on that behavior, and on music itself."

The Echo Nest will continue to share more Musical Identity findings in the near future. The latest research into the relationship between music and movie taste is available at variogr.am, with a summary at musicalidentity.echonest.com.




 
Breaking News
Emmis-St. Louis Launches NOW96.3
January 29, 2015
Jim Lawson Expands Duties With iHeartMedia
Republic Records Promotes Brett Alperowitz To SVP/A&R, Casablanca Records
Univision Extends Contract Of President, CEO Randy Falco
In Brief - January 29, 2015
January 28, 2015
XAPPmedia, jâcapps Announce Partnership
Westwood One Ups Paul O’Malley To SVP Strategic Sales Partnerships
Entercom Rochester Promotes Emily Wild to Music Director/PM Drive At WPXY
SoundExchange Wraps Record-Setting Year With $773 Million In Payments To Recording Artists, Record Labels
WRWM-FM Introduces New Classic Hip Hop In Indianapolis
Sunday Night Slow Jams Heads to San Antonio, Cyprus and 12 New Affiliates
In Brief - January 28, 2015
January 27, 2015
Triton Digital, eXelate Develop First Streaming Audio Data Management Platform
SiriusXM Announces Sports And Entertainment Programming For Super Bowl Week
XL106.7/Orlando's Johnny Magic Gets His Revenge
In Brief - Jaunary 27, 2015
January 26, 2015
Joe Clair Returns To WPGC For Mornings
CBS Sports Radio To Broadcast Nearly 50 Hours Of Super Bowl Coverage
In Brief - January 26, 2015
January 23, 2015
eQB NOW
Tommy Chuck Named Program Director of WIHT/Washington, D.C. & WPOC/Baltimore
iHeartRadio Surpasses 60 Million Registered Users
SFX Entertainment Names New President & COO
Third Music Industry Reunion Planned For Los Angeles
In Brief - January 23, 2015
Music News
More Artists Added to Grammy Week Celebrations
Quick Hits: Lil Wayne, Kanye West, Adam Lambert, Loudwire Music Festival, Ringo Starr, Brian Wilson
Fall Out Boy Earns Third Chart-Topper
Quick Hits: Lady Gaga & Tony Bennett, Blink-182, Juno Awards / MAGIC!, Airbourne
Barker, Hoppus Talk Status Of Blink-182
Quick Hits: Sam Smith / Tom Petty, Chris Brown, John Legend & Common, Forecastle Festival
Slipknot Prepares For Summer's Last Stand
ThinkSay Records Signs Recording Artist Matt White
Quick Hits: Blink-182, Faith No More, Death Cab For Cutie, U2, Jason Mraz, AWOLNATION
Paramore Announce Spring Theater "Events"
Quick Hits: Kanye West, The Black Keys, Rush, Nick Jonas
BET Honors Usher, Kanye West
Quick Hits: Ariana Grande, TLC, Art Of Anarchy, Rob Zombie, Aerosmith, Rocklahoma
Meghan Trainor's Title Debuts At #1
LL Cool J Returning As Grammy Host
FMQB NOW

Alicia Tyler, PD
WZNE/Rochester

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!