The Echo Nest Uses Musical Tastes To Predict Favorite Films
June 20, 2013

A new study from music intelligence company The Echo Nest looks at what music fans' tastes say about their other interests, and what it says about their personalities.

The Echo Nest says that, "People skip, rate, share, replay, create stations from, and otherwise interact with online music in ways they never did with any previous format. This activity generates anonymised usage data, the understanding of which can allow targeting of programming and advertising on a finer basis than was possible with the broad radio formats of yesteryear. The Echo Nest can analyze this detailed data using its unique system for understanding not only music, but also what people are saying about music, and construct detailed Taste Profiles of music fans, at scale.  The Echo Nest continues to explore how Musical Identity relates to other facets of life, which will enable new forms of cross-media recommendation and advertising; help music and other services engage users upon their first visit to a site or use of an app; and allow new possibilities including playlists based on just a few movie or book preferences, or on location, among other things."

Following up on previous research that connected musical taste to political affiliation, The Echo Nest co-founder and CTO Brian Whitman revealed new data this week showing how music preference can predict movie preference. 

By analyzing the music behavior and movie preferences of 50,000 random, anonymous people, The Echo Nest concluded, among many other things:

  • If you like listening to Jay-Z, your favorite movies are most probably Toy Story, Step Brothers or Elf.
  • If you like the movies Pure Country, 8 Seconds, or Country Strong, you most probably enjoy the music of Tim McGraw.
  • If you like crime movies, you most probably enjoy listening to Jimi Hendrix, The Beatles, The Rolling Stones, Jay-Z, The Who, Bob Dylan and Pink Floyd, in that order.
  • Science Fiction and Fantasy movies might seem similar to each other, but their fans differ quite a bit from a music taste perspective.

"We see Musical Identity, an understanding of each music fan as an overall person, as the next key driver of digital music growth," said Jim Lucchese, CEO of The Echo Nest. "Listening is unlike any other way in which people express who they are, and we have spent years of research and development forming the deepest understanding of Musical Identity based on that behavior, and on music itself."

The Echo Nest will continue to share more Musical Identity findings in the near future. The latest research into the relationship between music and movie taste is available at, with a summary at

Breaking News
Beasley Media Group Announces Actions Against Todd Clem AKA, ‘Bubba The Love Sponge’
iHeartMedia Presents "iHeartRadio Jingle Ball 2015 Concert Tour"
Steve Mills Named iHeartMedia’s Chief Information Officer
Puff Daddy Brings Bad Boy To Epic Records
Charlamagne Tha God Renews With iHeartMedia
In Brief - October 5, 2015
October 2, 2015
2015 NAB Marconi Radio Award Winners Announced
In Brief - October 2, 2015
October 1, 2015
Cumulus Announces Programming Moves In Indianapolis & Atlanta
iHeartMedia Savannah Names Jonathan "JR" Reed Program Director At WAEV
Concord Bicycle Music Announces Major Strategic Investment In Razor & Tie Enterprises LLC
Nielsen & Westwood One Renew Relationship
September 30, 2015
Sean Atkins Named President Of MTV
The T.J. Martell Foundation Annouces The Clive Davis Research Fellowship Award
Cox Media Atlanta Names Tripp West Music Director/Midday Host On B98.5
In Brief - September 30, 2015
September 29, 2015
Cumulus Media Appoints Mary G. Berner CEO
iHeartRadio Music Festival Makes Billions Of Impressions On Social Media
Cox Media Group Jacksonville Launches New Easy 106.5
HD Radio Technology Expands Automotive Offerings
In Brief - September 29, 2015
iHeartMedia Tucson Names Carl Anderson Market President
iHeartRadio Jingle Ball Tour Returns Presented by Capital One
The CW and iHeartMedia Announce New Multi-Year Broadcast Agreement
Former Warner Bros. Records President Livia Tortella Launches Black Box
In Brief - September 28, 2015
Music News
Selena Gomez Maps Out Revival Tour
Fetty Wap Debuts Atop Billboard 200 Chart
Quick Hits: Miley Cyrus & Flaming Lips, Will Smith, Maynard James Keenan, Ben Folds
Deluxe Edition of Sam Smith's In The Lonely Hour Announced
Quick Hits: Selena Gomez, Miley Cyrus, Megadeth, Beastie Boys
Quick Hits: Fifth Harmony, Train's Pat Monahan, Seal, Roger Waters
Beyoncé, Jay Z & Prince Headlining Massive TIDAL X Charity Concert
Quick Hits: The Who, Ed Sheeran, Bleachers, American Music Awards, Katy Perry / Sting, Austin City Limits
Quick Hits: Nicki Minaj, Lady Gaga, Kendrick Lamar
Seven New Albums Debut In Billboard 200's Top Ten
Quick Hits: Kelly Clarkson, Fetty Wap, Corey Taylor
CeeLo to Drop Heart Blanche in November
The Week In Review: 9/21-9/25
Quick Hits: Pearl Jam, Muse, OMI, Collective Soul
Kanye West's Swish Could Be a Year Away

Mark Adams
San Francisco

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!