Former MTV Networks chief Judy McGrath, known for pioneering MTV's reality TV boom with shows like The Real World and Jersey Shore, has joined forces with Sony Music to form an entertainment production division. McGrath is aiming to grab the attention of a younger generation of viewers by feeding their growing appetite for digital content distributed by websites such as YouTube, according to a report from the New York Post. While her division will be part of a major record company, she said the content will go beyond music.
"There's so much great content out there," McGrath told The Post. "We will need to find some new ways to reflect the creativity of a new generation." She added that the venture "could have been funded by an investment company, but [at Sony Music] I have a lot of autonomy."
McGrath reportedly has been working at the Sony Music headquarters for several months but didn't sign a formal contract until last weekend.