Arbitron Reports On NHL Regular Season Listenership
June 26, 2013

For the first time, Arbitron has compiled averages for the NHL regular season. The company measured 22 North American teams in 19 PPM markets (3 from New York – Rangers, Devils, Islanders; 2 from Los Angeles – Ducks and Kings). One professional hockey diary market (Buffalo) is not measured.  And, obviously, nothing being reported from the seven Canadian teams.

The Stanley Cup Champion Chicago Blackhawks had the largest cume among Persons 6+, with 129,800. The New York Islanders were ranked last with just 2,000. The Pittsburgh Penguins had the largest average share among Men 25-54 with a 33.3 share, far and away beyond the second ranked St. Louis Blues, with a 12.6 share. The Islanders again were ranked last with just a 0.1.

Arbitron has also released a number of notes and observations from its study of NHL listenership:

• Where’s the support from the NHL? Try finding any radio information on the teams web pages and it’s almost nonexistent. Download a schedule for Outlook, or an Apple product and TV information is everywhere…radio is likely no where to be found.

• Many teams saw performance improvements when compared to last year. Some would consider the shortened season a reason. Suddenly, with 46 rather than 82 games, each game mattered in many minds. In addition, the schedule was more regionally focused than nationally. For example, the Washington Capitals didn’t travel to play San Jose. The league recognized Washington was better playing a Boston, and San Jose was better playing a Los Angeles in a shortened season.

• Remember, most games are at night, especially East Coast, and Midwest teams. Comparing NHL with MLB or NFL isn’t a fair comparison for this reason. However, for many markets, when hockey was on, it was a large destination for Men on the radio.

• West Coast always have an advantage because many of their games have earlier start times.

• Pittsburgh is in a league of their own. Virtually all games have 7pm or later face offs. Yet, they still dominate a market like no other team. You’ve got a hat trick here. Strong FM flagship geared to a younger NHL-focused audience (Alternative Rock), successful franchise on the ice, and a fan base rooted in the community for generations.

• Impressive stories can be had for markets like St. Louis, Chicago, Boston, Minnesota, Philadelphia and Detroit. Notice the trend here? Again, like football and baseball, the Midwest and East Coast are sports meccas.

• When NHL teams are preempted it posses serious issues. Typically teams get bumped for NBA, MLB or NHL. Who they get bumped to makes a world of difference. The Chicago Blackhawks and WGN likely saw this and addressed it by moving conflicts to WLUP-FM, a much strong radio station, one their fans were familiar with. The result – people moved to that station.

• While we haven’t run the data, playoffs make a HUGE difference in estimates. Typically we see the playoffs deliver 2-5x the average season audience. And, unlike the NFL, the audience grows as the playoffs continue.

• The New York Islanders air on a non-commercial, Long Island college radio station.

• Boston, Chicago, Detroit, Minnesota, Pittsburgh and St. Louis were the most listened to broadcast of Men 25-54 when those teams were playing in their markets.




 
Breaking News
WKTU/New York's KTUphoria 2017 Set To Heat Up Summer
Bender Extends Morning Show Agreement With KBKS/Seattle
KDGE/Dallas Names Leigh Ann Adam As New Morning Drive Host
March 28, 2016
BIA/Kelsey: Digital Revenues for U.S. Radio Continue to Rise
Jeff Lyons Joins Cumulus As Promotions/Marketing Director for Appleton-Oshkosh, WI
March 27, 2017
Dennis Reese Named SVP/Promotion At RCA Nashville
Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
In Brief - March 27, 2017
March 24, 2017
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
Music News
Eagles & Fleetwood Mac To Headline The Classic
Quick Hits: Rock & Roll Hall Of Fame, Harry Styles, Lana Del Ray
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Halsey, Snoop Dogg / 2Pac, Pitbull / Wrestlemania, Paul McCartney, Phoenix, Matchbox Twenty & Counting Crows
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!