Arbitron: TLR Of Simulcast Stations To Be For Subscribers Only
July 31, 2013

Arbitron announced today that in 2014, it plans to make Total Line Reporting of simulcast stations available only to qualified Arbitron-subscribing radio stations in good standing. Currently, any simulcast station in a market, regardless of subscriber status, can request Total Line Reporting. Under the updated policy, only licensed subscribing radio stations in good standing will be eligible to combine audiences for their radio stations and Internet streams that are 100 percent simulcast on a single reporting line in Arbitron ratings reports and data services.

Non-subscribing radio stations will be reported individually and will no longer be eligible to request Total Line Reporting for 100 percent simulcasts. Arbitron's current plans call for the updated policy to become effective with the Winter 2014 survey in Diary markets and the January 2014 report period in PPM markets. Arbitron intends to review this plan in the fall of 2013 and may confirm or amend the implementation date.

The requirement that radio stations must meet Minimum Reporting Standards to be included in Arbitron ratings reports remains unchanged. Licensed subscribers include stations that receive Arbitron data through the Radio Research Consortium.

Qualified radio station subscribers, among other criteria, must subscribe to one or more of the following Arbitron services for the applicable report period(s) and meet the TLR simulcast requirements:

• Arbitron Local Radio Market Report data (in any Diary or PPM market)
• Arbitron Radio County Coverage
• Arbitron Custom Survey Area Report (CSAR)
• Arbitron data provided by the Radio Research Consortium

Each AM, FM, or HD-Multicast station and each Internet stream in the TLR combo must be a licensed subscriber, in good standing, to one of the above services in order to be eligible for TLR in any Arbitron service. Combos will receive TLR in any market in which the combo meets the applicable Minimum Reporting Standard.




 
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Mike “OD” O’Donnell, OM
Entercom
Scranton Wilkes-Barre, PA

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