According to a new blog post from iBiquity President/CEO Bob Struble, HD Radio receiver sales continue to move upwards, with a projection of 5.4 million sold by the end of the company's fiscal 2013. Charting annual HD Radio receiver sales growth (based on iBiquity's September fiscal year), there was 50 percent annual growth from 2010 to 2013, primarily driven by automobile sales.
Struble says that almost 30 percent of new cars will ship with HD Radio receivers in 2013 and "by next year, there won’t be an auto dealer in America that does not have HD Radio equipped vehicles on the lot." The company forecasts similar results for the next several years.
In his post, he also discusses the "chicken or egg" theory applied to HD Radio: "broadcasters are reluctant to spend the money to create new content before there are a lot of receivers in the market capable of getting that new content. But device makers won’t invest to build new devices until there is content out to support them."
Struble also looks at the growing popularity and success of HD Radio-on-Translator stations around the country. You can read his entire post here.