Entercom-Seattle Flips KMTT To Hot AC As "The New HOT 103.7"
August 30, 2013

Entercom-Seattle has flipped Classic Hits KMTT (The Mountain) to a Rhythmic-leaning Hot AC as "The New HOT 103.7-The Rhythm of Seattle." According to an announcement, Entercom launched a new Hot AC radio format in the Seattle market. The New HOT 103.7-The Rhythm of Seattle, it will play "today’s hits with throwbacks from well-known artists from the 2000s and 1990s." 

"Our new Hot AC, with its rhythmic format, will be everything our competitors are not, giving Seattle women a new radio choice," said Jack Hutchison, VP/Market Manager at Entercom Seattle. "These are exciting times for Entercom Seattle and for our advertisers. The New HOT 103.7 will provide a unique way to reach Seattle’s modern women, targeting those who have moved beyond the 18-year-old mindset and grown out of the younger CHR sound as well as the sleepy format of older AC stations." 

Entercom-Seattle VP/Programming and Operations, Dave Richards, has announced that current KKWF PD, former longtime PD of 106.1 KISS FM and former VP for CHR for CBS Radio nationwide, Mike Preston, will lead The New HOT 103.7. "It’s a logical choice. Mike is a brilliant programmer and knows this music and Seattle better than anyone,” said Richards." 

"We are building The New HOT 103.7 to compete and win. We will launch with 10,000 songs in a row to build our brand and grow our audience, and we will back up our launch with an aggressive media campaign starting in September," said Preston.

In response to The Mountain leaving the FM dial, Hutchison added, "unfortunately, over time things change and tough decisions have to be made. Unlike most radio stations that simply go away and never come back, The Mountain will live on. We are redoubling our efforts to ensure this unique brand of music is there for our passionate fans. We will continue to dedicate an HD2 Radio channel to the original Mountain, and will continue live streaming on our website as well as delivering content to two different mobile apps."




 
Breaking News
iHeartMedia Revenue Up in Q4, Full-Year 2016
Study: Actual Ratings Panelists - We Want Personalities And Fun!
iHeartMedia Tampa Names Pete Norden SVP/Sales
The Syndicate Promotes from Within to Strengthen Marketing, Radio & Finance Departments
2017 NAB Crystal Radio Awards Finalists Announced
February 22, 2017
Entercom Reports Fourth Quarter and Annual Results
Study: “Local” Is Not Radio's Best Defense Against Pureplays
Ashley Z Takes On Nights At Q100/Atlanta Nights
Benztown Releases Third Annual Benztown 50 List of Top Voiceover Professionals in Radio
February 21, 2017
Study: Just Over Half Of At Work Listening Goes To Radio
iHeartMedia Names Blaine Jackson PD At WLUB/Augusta
CMG Atlanta Radio Names Jaleigh Long Director of Sales
In Brief - February 21, 2017
February 20, 2017
Study: Radio Dominates In Connected Cars
February 17, 2017
Study: Women to Radio: I Love You, But….
iHeartMedia Fort Myers Adds New Nighttime On-Air Hosts Lulu & Lala On Y100.1
Entercom Los Angeles Extends KSWD's "Uncle Joe'Benson
February 16, 2017
Study: Who Do Women Love Most – Radio or Pandora?
Prince Streaming Activity Explodes
Kathy Romano To Bring "Her Story" To WBEN/Phiadelphia
February 15, 2017
CBS Corp Revenue Up in 2016, Radio Now "Discontinued Operations"
Z90 "EPIC 48 2.0" Wraps, Includes Meeting Lady Gaga At The Big Game
MIW Radio Group: 2016 Gender Analysis
February 14, 2017
Music News
Bruno Mars to Receive 2017 iHeartRadio Innovator Award
David Bowie Honored at Brit Awards
Katy Perry Talks New Album Rollout
Quick Hits: Ed Sheeran, Future, Songwriters Hall Of Fame, Chris Brown, Young The Giant
Fifty Shades Darker Soundtrack Debuts Atop Billboard 200
James Brown's Drummer Clyde Stubblefield Dies
Quick Hits: Katy Perry, Ottawa Bluesfest Lineup
Quick Hits: The Roots Picnic, Ringo Starr & Paul McCartney, Lana Del Rey
Republic Records, ZXL Music & The Grimmie Family To Release New Christine Grimmie Music
Linkin Park Announce New Album, Release Single "Heavy"
Migos Joins With Motown & Capitol Records
Quick Hits: Beyonce, Adele, Metallica, Michael Jackson, OneRepublic
Katy Perry, Ed Sheeran, The Chainsmokers, Shawn Mendes, Noah Cyrus, Bruno Mars Set To Perform At The 2017 iHeartRadio Music Awards
Future Announces New Album Out Friday
Quick Hits: Pitbull, Lorde, G-Eazy, Camila Cabello
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!