NextMedia Signs Multi-Year Contract With Arbitron For Ratings Services
September 16, 2013
NextMedia has signed a multi-year contract with Arbitron for the company's Diary radio ratings services in three new markets: Canton, OH; Greenville-New Burn-Jacksonville, NC; Myrtle Beach, SC. NextMedia also signed a multi-year renewal for Arbitron's PPM radio ratings service in Chicago and San Jose.
"Arbitronís PPM and diary ratings are the standard industry currency for the radio buy-sell process. NextMediaís continued commitment to using our services, and the addition of three diary markets, is a testament to the value our data provides to radio broadcasters," said Arbitron President/CEO Sean Creamer.
"Radio continues to be a vibrant medium that reaches consumers at a very local level. Subscribing to Arbitronís radio ratings services gives NextMedia the opportunity to demonstrate radioís continued strength to our current and potential advertisers," said Jim Donahoe, President/CEO of NextMedia Group.