Katz Media Group announcing the launch of a reimagined interactive division, PROXi Digital, formerly Katz 360. As the new interactive sales arm of Katz Media Group (KMG), PROXI Digital offers a full suite of online, mobile and audience targeting products. Through partnerships with Katz Radio Group, Katz Television Group and development of a third party ad network, PROXi provides combined access to thousands of media publishers.
"PROXi Digital is the sum of years of investment and continued innovation," said Mort Greenberg, President of PROXi Digital. "PROXi is the natural evolution of Katz Media, who has always provided advertisers and agencies with cutting-edge local advertising solutions. Our unique audio and video assets; seamless integration into agency stewardship systems; recent addition of client services and sales planning pods across the country; along with a new data control effort to improve reporting and optimization; makes PROXi Digital superior to any other interactive platform. PROXi expands the scope to become a one-stop digital shop for our clients."
"What also differentiates PROXi Digital is our long standing relationships with the owner groups of more than 4,000 radio and TV station sites nationwide," said Kevin Dorsey, President of National Media Groups with KMG. "PROXi Digital consolidates the power of the company's relationships and digital assets to help brands and their agencies target the right audiences, consumer behaviors and context for each campaign."
PROXi Digital will also offer a new streaming audio ad product called the Secondary Action Unit (SAU), a custom content product to bring native advertising to digital radio. When clients run a spot of any length, PROXi Digital will work with customers to create a follow-on SAU that will contain content important to the client that is informational and fun for the listener.
"For advertisers and their agencies, deploying PROXiís product suite to reach target markets ensures instant, deeply engaged audiences consuming content across digital device-types, behaviors and contexts," said Greenberg. "Our products and services reach on-the-go consumers where they live, work and play on any device. From a national brand initiative or a market-by-market approach, PROXi Digital offers both the targeting and scale needed to effectively reach consumers."