Study: 140 Million Connected Cars On The Road Globally By 2017
September 19, 2013
At the NAB/RAB Radio Show in Orlando, Arbitron, Strategy Analytics and Jacobs Media presented the findings of "Radio and the Connected Car," an in depth look at the current state of in-car entertainment, where itís headed and what actions radio broadcasters should take to maintain their stationís relevance in the car.
According to Strategy Analytics, the connected car industry is growing. They project that by 2017 there will be 140 million connected cars on the road globally. While radio remains a strong connected car component, the industry must adapt its strategy now to maintain that relevance.
Based on a series of videos showing automotive executives, experts in the connected car industry and consumers interacting with in-car infotainment technology, Jacobs Media concluded that there are still improvements needed in the integration and user interface of the digital dashboard. For now, radio maintains a strong presence in the automotive ecosystem.
"Radio and the Connected Car" shows while there are some improvements still needed with the new in-car technology, radio broadcasters need to have a strategy to remain competitive with the new in-car technology. By investigating where auto entertainment has been, where itís going, and what has and hasnít worked, "Radio and the Connected Car" makes the following suggestions to keep radio the "King of In-car Media" :
Develop your mobile strategy with the in-car experience in mind. For many car makers their connected vehicles use smartphones to link consumers with their audio entertainment.
Align your stationís streaming experience so thatís on equal footing with competitive streams and channels.
Engage with the connected car technology which is rapidly changing. While radio remains strong it needs to be proactive by planning and acting now to take advantage of the digital dashboard.
Drive a connected car. Whether you buy, lease, rent or test drive a connected car, itís important to understand how your audience will be viewing the many in-car options that will be available to them.
Partner with a local car dealership. Getting closer with local car dealerships will help radio focus on better understanding their needs and potentially uncover mutually beneficial opportunities.
Attend a connected car conference. Listen and speak directly to automotive leaders about both their industry and the radio industry.
Rethink HD Radio. Most auto manufacturers believe HD Radio is a conduit to a better consumer infotainment experience in the car.
Form a radio in-car consortium. A radio industry consortium can provide a collective support network while protecting radioís in-car franchise and build relationships with auto manufacturers and tier 1 electronics makers.